Whether you’re trying to target a larger audience for your online store or trying to encourage previous customers to buy more products, Pinterest will help you have that great marketing experience.
In this article, we will answer many questions, such as why Pinterest is a great marketing tool for your online store and how you can use Pinterest effectively to market your store.
Why use Pinterest to market your online store?
The digital world allows entrepreneurs to market their businesses through many effective ways. These methods include: email marketing, paid advertising campaigns, and more. But the question remains: Why should online store owners make Pinterest part of their marketing strategies?
Statistics indicate that Pinterest is the third largest social platform in the United States, which has more than 444 million monthly active users. It is known that Pinterest is popular, especially among women and high-income families. If your business serves this category, this will be to your advantage. There are no accurate statistics in the Arab world, but it is also in the process of prosperity.
It is worth noting that more than 50% of Pinterest users access it for the purpose of shopping. This number is higher than other social platforms. Therefore, it can be said that more than half of Pinterest users visit the site for the purpose of shopping and purchasing products. This is good news for online store owners!
It’s a mistake to think that Pinterest is only focused on recipes, home decor, and fashion. More than 10 million users deal with financial services content, and more than 70% use Pinterest to make technical decisions. This means that Pinterest creates opportunities for almost every business and industry.
Search engine optimization (SEO) for Pinterest
Although Pinterest is a social platform, it has algorithms that are similar to the search browsers Google and Bing!
These algorithms are used to decide what content to show and to whom it will be shown. Therefore, everyone who wants to enter the world of Pinterest must pay attention to the platform’s SEO. Everyone knows the importance of SEO for online stores in making content reach the largest number of visitors and interested parties.
Therefore, it is good for the user to optimize Pinterest content through targeted keywords , where optimization is done as in blog articles or product pages.
To do this, all you have to do is choose the keywords you want to target. Pinterest’s keyword tool provides great options to help you choose those words. Once you type the target keyword, the Pinterest tool will provide you with a wonderful collection of similar words, and next to each word is its search rate. Thus, it will be easy for online store owners to launch successful marketing campaigns!
For example: If you write “modern home decor” as the main keyword, the Pinterest tool will show many suggestions for that word, such as “apartment decor 2022,” “wonderful interior designs,” “decor ideas for small houses,” and so on.
This will help you improve Pinterest SEO and target a larger number of visitors.
All you have to do is use these keywords in your posts on Pinterest, and do not forget to pay attention to your personal profile. A successful strategy to attract visitors is to create a number of posts about the interests of your target customers and learn more about their interests.
Effective steps to market products via Pinterest
Continuous publishing mechanism
To succeed on Pinterest you will need to have an ongoing publishing mechanism. It is desirable to publish between 5 and 30 posts per day at different times to reach the largest number of people. The number of posts varies depending on your audience and business. Please note that you can publish new posts on the platform or re-share other users’ content to serve your business.
To simplify this: you can publish the products of your WooCommerce store via Pinterest using the platform’s add-on that is integrated with WooCommerce. This add-on allows the user to automatically publish products via the Pinterest platform. What is wonderful about this is that if the user changes the image or price of the product, the add-on will automatically modify the post for the product on WooCommerce.
Join groups
Group posts are diverse and focused on a specific topic, such as decorations and designs, clothing and fashion, or other different topics. This is an effective way to reach more people interested in the content you share.
All you have to do is choose the group or community that matches the content of your online store on Pinterest. You will find many similar groups but each group has rules you work by in terms of posting frequency, topics, etc.
These rules must be adhered to by participants so that they are not removed from the group. As we mentioned previously, the user can create his own posts or share photos of group members that serve his online store.
Use distinctive, high-quality images
As we know that Pinterest is a platform that contains an infinite number of images and videos, the focus should be on the images you share. You must be careful to share distinctive, high-quality images in order to attract the attention of the audience and gain their admiration.
What is unique about the WooCommerce add-on is that it offers the Open Graph option. This option helps Pinterest know the details of the products you share on the platform and add information to them such as name, description, and price, which highlights the product’s image and promotes it on the platform.
Don’t make product promotion your only goal
One of the losing strategies is for the online store owner to promote products for the sole purpose of increasing sales. Some people may think that these strategies may reap their benefits, as in Facebook and Instagram, but in reality, not many people will respond to you.
The ideal solution: to share useful information related to your store’s products.
Practical examples of strategy
Layla Sleep Company
Layla Sleep is a company that specializes in manufacturing and selling mattresses – providing practical advice to improve the sleep process. Some may see this as useless, but the truth is that this attracts the attention of the audience and makes them want to know more and some may want to try the company’s mattresses.
So it is important for a person to think of an indirect way to attract the target audience instead of direct promotion.
For example, if you are displaying a coffee maker, show the mechanism by which the device works to make great coffee. If your store specializes in clothing, display a description of the T-shirt ideas on display and how they carry positive messages.
Through this method, you seduce the audience and attract them to browse your online store, thus increasing the chances of purchasing products.
Promote your products
A successful strategy is to invest some money in promoting the most popular posts about a new product for you, an upcoming event, or some discounts for your online store’s products.
Through this strategy, you will turn views into sales.
You will find that there are many types of advertisements, including:
- Standard ads: They are like regular posts – images – but are viewed by a larger audience.
- Video ads: These are posts that, unlike static images, are in video form.
- Shopping ads: These are publications for products, but in the form of advertisements.
- Carousel ads: These are ads that allow users to scroll between multiple images at the same time.
- Collections: These are ads that use a different style that varies between images and video clips.
After viewing the different types of content, some people may be confused about choosing the best type for marketing. We therefore recommend that everyone take the time to look at:
- Objectives of his online store.
- Budget available for marketing.
- the target audience.
He asks himself the following questions:
Is your goal to increase visits to your online store? Do you want to increase mailing list subscribers and convert them to buyers? Or do you want to promote products to the appropriate category of audience based on their ages and preferences?
All of these questions and criteria, when you take them into account, will affect the success of ads on Pinterest.
Try photo collages
When you use combinations of images and posts together, it will be attractive to viewers. This trick is to make a single image appear to the viewer, and when clicking on it, a group of similar images that are related to the main image appear.
For example: If your store is dedicated to decorations, you can display an attractive picture of a bedroom with a group of pictures of the bed, curtains, decorations, etc., then attach the pictures with a link to your store, thus attracting the attention of viewers and inviting them to view the rest of the designs.
Keep videos in mind
Pinterest is known to be more popular for still images, but today video clips are becoming more popular on the platform. Videos play automatically when the user scrolls over them, so they can be used to increase views and attract viewers.
Online store owners can use video to promote their store’s products. For example, a person can use video clips about cooking and modern cooking appliances and how they work. Or makeup and grooming demonstrations for women, and other simple video presentations that will have an effective impact on viewers.
Allow visitors to share content about your store
One of the great tricks you can use on Pinterest is to give users the opportunity to share posts from your website or online store on their Pinterest profile.
All you have to do is add the “Pin It” button to your store, thus enabling the audience to share photos of products, recipes, and blog posts, if any. This method will allow you to target more people without difficulty.
Conclusion
You can make the most of Pinterest marketing for your online store’s products. The important thing is that you focus on publishing useful and appropriate content for the audience, and that you publish attractive images and useful videos. Finally, improve your posts by paying attention to keywords and you will target a new category of audience that can turn into buyers.
