Ecommerce merchants are always on the lookout for improved marketing strategies. So applying these strategies can help increase their sales and thus increase profits.
In an ideal world, customers would spend significant amounts of money on each visit. WooCommerce related products, up-sells, up-sells and down-sells can help boost customer purchases, and can use Up-sell & Cross-sell strategies to improve marketing strategies and increase sales.
Selling patterns followed
Up Selling
It seeks to transform the basic deal into a more profitable deal, whether in a way (more in terms of quantity, or larger in size, or better in terms of specifications and quality, or faster in performance and effectiveness), in which it targets customers who are primarily interested in the product or service provided (it has With greater influence than complementary selling).
Cross Selling
It aims to provide solutions in the form of another product or service to the customer related to the basic deal that has been previously agreed to purchase.
Down Selling
It aims to give the customer a reasonable discount on the total price of the deal in order to complete that sale, or to try to gain his confidence in moving to a higher stage of the sale, such as increasing the number of required pieces or marketing a better quality product.
With the increase in competition between commercial companies in general and in the era of e-commerce in particular, in addition to the openness in the online sales market, all of this has led to a broadening of customers’ horizons for more accurate knowledge to determine their needs and the nature of competition in the available commercial market.
The primary goal can be to achieve greater profitability for the company providing the product or service and for the customer who benefits from the deal alike.
When to use upselling strategies?
To realize the optimal strategy that you should move towards, you must first know the details of the targeted sales process, that is, with a simple question: How will we go?
But to determine the appropriate path with the selling process related to the immediate deal, there are basic points that we must carefully check, which are:
- Verifying that the customer is completely satisfied with the underlying transaction.
- Focus on client requirements.
- Choosing the process in the form of a proposal is presented to the client by asking questions such as: (What do you think!? By the way!! Have you thought about!?).
- Your willingness to list the benefits of your submitted proposal to enrich and cover all the client’s expected questions.
- Follow up on customer reactions to determine the success of the impact of those strategies.
Research analysts generally estimate that 10-30% of e-commerce revenues stem from product recommendations. In 2006, up to 35% of Amazon’s profits resulted from upselling and upselling.
Convince buyers to make larger purchases
Attracting new buyers to an online store is never easy. It requires spending more on marketing, product development, and SEO. However, it is possible to introduce a new product to an existing customer base. This strategy adds value to existing purchases.
The same strategy will also increase revenue coming from new customers. Encourage customers to buy more items or purchase higher priced products using product recommendation techniques.
WooCommerce allows store owners to set up related products, upsells, and upsells. These choices can affect customer behavior. Customers can choose to purchase another option in the product line (upselling). Or they may choose to purchase additional products (upselling).
In fact, it is a win-win situation. Buyers can get higher value products that they will love. It may be a product that enhances their experience with the item they came for. The store owner gains an increase in short-term revenue.
For these strategies to be effective, any recommended products or added features must be relevant to the original sale. The customer will easily see the natural connection between the two products.
These marketing techniques can add significant value to individual sales in your online store. Follow up for an individual look at each strategy and how to set them up on the WooCommerce platform.
How do related products succeed?
Related products are items that complement each other. Typical examples of related products are shoes, shoelaces or shoe polish.
Displaying related products can encourage customers to spend more. For some customers, relevant product sections have proven to be very useful in helping to make a purchasing decision.
It may highlight items they need but didn’t know were available. They may come across some new products that they have not heard of before. Either way, customers have the option to add these items to their carts right away. It saves them time and effort.
Set up Woocommerce related products
Products can be related to each other in three ways: by having the same labels or categories, by selling them, or by cross-selling them. It’s a default setting in WooCommerce.
The platform will randomly select the products to be displayed. Store owners can then add tags to their products and categorize them. This allows stores to display specific products in relation to a similar item. WooCommerce automatically selects relevant products and displays them on the product page.
Use upselling technique
Upselling suggests a more expensive version of the product customers choose. It is often used by e-commerce companies to increase the value of orders and increase sales. It can also enhance the customer’s shopping experience.
Upselling allows stores to suggest premiums, upgrades and add-ons that offer more value to the customer. A good sale always leaves the customer feeling like a win. As a result, retailers are building deeper relationships with buyers.
It is much easier to optimize a sale to a pre-existing customer, than to someone who has never heard of your brand before. According to Amazon, the probability of selling to an existing customer is 60-70%. But the probability of selling to a new potential customer is only 5-20%.
Set up WooCommerce up-sells
You can implement this strategy in your store in very simple and clear steps, as shown:
- Go to the WooCommerce Products tab.
- Select the product you want to upsell on.
- Scroll down to the product dashboard.
- Select the Related Products tab in the left menu.
- Add the product you want to link to by searching for it.
- to update.
Upsell technology
Cross-selling involves suggesting products in addition to those chosen by the customer. For example, if they are buying a cell phone, suggest they use a phone case as an upsell.
The buyer must feel that the recommended item complements the product in the shopping cart. Combining them will improve its user experience.
Some typical upselling techniques include:
Providing additional services or related products. For example, if you sell software, consider offering customer assistance.
Providing complementary items. Amazon often uses this method in their “Frequently Bought Together” section. An example of this is compiling content and designing an eBook.
Set up WooCommerce Cross-sells
To add upsells to your products, follow the same steps as for upsells. Which:
- Go to the WooCommerce Products tab.
- Select the product you want to offer a complementary sale on.
- Scroll down to the product dashboard.
- Select the Related Products tab in the left menu.
- Add the product you want to link to by searching for it.
- to update.
Both upsells and cross-sells must be products already listed in your store. Cross-selling products are promoted on the product page or in the shopping cart during checkout. When a customer adds this product to the cart, all cross-sales will be displayed on the cart page.
How to choose the right products (product recommendation)
Without a doubt, product recommendations can be effective. These marketing techniques work and can benefit any online store, but there are some things to keep in mind.
When selecting items for related products, upselling and upselling strategies, follow these steps:
- Identify buyers’ interests
- Test your product strategy well
- Choose upsell products carefully
- Ensure that your cross-selling products are applicable and relevant
- Keep mass-selling products at a lower price
- Selling complementary products
- Avoid having too many cross-selling options
- Deliver the value proposition efficiently
- Use customer testimonials and reviews
Conclusion
When it comes to e-commerce, WooCommerce is a great choice. It provides many useful built-in features for free. A range of modestly priced extensions are available that can expand the possibilities even further. For those familiar with WordPress, it’s easy to navigate.
It is also important to note that upsell products will not be displayed for every item added to the cart.
Using up-selling or up-selling techniques, it is possible to follow up after the purchase. Many online merchants use thank you pages, receipts, repeat order coupons, follow-up emails, and gift cards, or they may choose to purchase additional products (cross-sell) as thank you gifts. Take advantage of all of these options and find the one that works best for you and your customers.
