Articles are considered one of the most popular types of digital content, as website and blog owners produce this type of written content and publish it on their sites in order to obtain targeted visits from various search engines such as Google. This content is indexed by the Google search engine and the pages or articles that suit it are displayed. The user’s search query is ranked in descending order based on a combination of different factors.
In order to ensure that users continue to conduct searches on Google, it is concerned with displaying the best results or pages that meet users’ requests, answer their questions clearly, and provide them with the benefit they are looking for.
Therefore, the content creator who wants his articles or pages to appear at the top of the search results must know how the search engine works and what factors it relies on in evaluating the content written on the pages or articles and choose the best among them to be displayed at the top, and write content that answers the search query on Complete and considerate of the search engine at the same time.
How to choose keywords
Before starting to write the article, you must conduct a search for the keyword that will be targeted in the article. The keyword may be a single word, a phrase, or a sentence consisting of several words. Short keywords are known to have a very high search rate or volume. But with high competition from other sites in the field.
While long-tail keywords are known because they get a lower search rate or volume, but the competition for them is low and they can be targeted and the search results for this type of keyword are easily issued when writing a targeted, high-quality article.
In general, it is preferable to target keywords with low competition and appropriate search volume. For example, a keyword with a degree of competition (0-20) and a search volume of (1K-500) is a very suitable keyword to target.
There are a group of free tools and websites that can be used to conduct keyword research, such as the Ahref tool and the Ubersuggest tool , which enable you to search for a specific keyword and get to know the search volume and level of competition for it.
1 – Article title
In determining the content of an article, the search engine depends largely on its main title (Meta Title), so care must be taken to include the keyword clearly in the title of the page or article so that the search engine can get an initial idea about the topic of the content.
Always remember that the article title is the first thing that appears to the user in the search results, which determines whether the user will click on it and continue reading the article or not, so the challenge when writing the article title lies in writing a title that includes and targets the keyword and attracts the user’s attention and encourages him to click. At the same time.
2- The first 100 words of the article
After we have placed the keyword in the title of the page or article, we must be careful to include the targeted keyword and some of its derivatives in the first 100 words of the article in order to confirm to the search engine that this page or article targets this word or discusses the specific topic.
In most cases, the Google search engine crops this part of the article and displays it as an excerpt below the article title in the search results. Therefore, like the article title, it must encourage the user to click by telling him briefly about the benefit he will get from reading the article, and it must also contain the keyword. .
3- Keyword density
The search engine analyzes the entire content written on the article and identifies the words or phrases that are mentioned repeatedly in order to know the topic of the article or the targeted keyword. Therefore, when writing the content in the article, we must be careful to mention the keyword and its derivatives from time to time, and a limit of 1% is recommended. At a minimum, what is best is for the keyword or one of its derivatives to be mentioned in every paragraph of the article in a smooth manner that does not affect the user experience.
4- Main titles
Main titles are second in importance after the title for the search engine in order to determine the topic of the content of pages and articles. Therefore, attention must be paid to including keywords and their derivatives in the main titles of the article. We recommend including the keyword or its derivatives in at least 50% of the titles to get the best result. .
5- Writing to target distinctive results
The Google search engine works to provide quick and useful results to users when they make search requests with the intention of obtaining an answer that contains steps or a definition. Therefore, the content creator must target this type of search results and facilitate the task for the search engine to be able to choose the distinctive results from your article.
If the purpose of the search is to know the steps to perform a specific task, distinctive results are targeted by writing the content in the form of numbered steps using the header (H2) and making sure to include the steps on the keyword, preceded by the title of the steps that also includes the keyword.
If the purpose of the search is to obtain a definition or information, distinctive results are targeted by writing the definition or information in a clear and easy way, enlarging the font (Bold), and beginning the definition with the keyword. The definition should be in the first quarter of the article.
Also, if the research question can be answered using data in a table, it is preferable to display it in the form of a simple table preceded by the title of the table that contains the keyword.
6- Retaining the user for as long as possible
The Google search engine calculates the length of time the user stays on the page or article after clicking on it in the search results, increasing the ranking of the site that retains the user for the longest possible period and reducing the ranking of the site that the user exits quickly and returns to the search results page.
There are many ways to attract the user’s attention and make him continue reading until the end, including exciting him to the last part of the article, using sequencing to present ideas, and using illustrative images, infographics, or attractive images in general.
7- Add internal links to keywords
Internal links are considered one of the most important factors that the search engine relies on in indexing the site and determining the content of various pages or articles. They are not much less important than external links. Internal links based on keywords are also considered one of the most SEO factors that content makers ignore, so links must be added. Focus on keywords and not just add links to other articles within notes within the article.
8- Write content with a significant number of words
In general, the Google search engine prefers the article with the highest number of words, as this is considered an indication of the quality of the content and adequate discussion of the topic. Therefore, care must be taken to brainstorm before writing any topic and write down all the ideas for the main titles, steps and requirements, frequently asked questions about the topic, and clarification. Potential alternatives to the targeted product or service, so that the user finds everything he is looking for and wants to know about the topic in just one place.
You should not dwell on short topics, such as how to do a specific task. You can write more when talking about personal opinions or paragraphs that describe or explain a specific topic or service. The word count of 2000 to 2500 is considered the most preferred in general.
9- Avoid copying content
Technology has become much smarter than it was in the past, and the Google search engine can now distinguish exclusive content from republished content. By republished content, we do not mean an entire article, but rather a paragraph or even a single sentence that was copied from another website.
Make sure to write 100% exclusive content and avoid copying content from the Internet or using images from the Internet within articles without modifying them or giving additional value to them.
10- Paying attention to the quality of content and user experience
After knowing the most important tips and controls that must be taken into account when writing an article, you must begin to apply them to the content that is produced, while ensuring that they do not negatively affect the quality of the content and the user experience. Keywords must be added in the appropriate places, not extravagant, adding internal links to keywords, and avoiding too many words. Repetition.
Make the content organized and informative, easy to read and understand, and work to present ideas in the best way, whether by using illustrations, animations, videos, or tables.
After writing the content
- Best article format.
- Add keywords to images.
- Building external links to the article.
- Pay attention to page loading speed.
With these tips, highly targeted content is written for the search engine that meets the intent of the searcher who uses the targeted keyword. In the end, you can ensure that the quality of the content you provide to the visitor is more than your interest in targeting the search engine.
