Websites are starting to choose keyword keywords from keyword
planner, so he begins by choosing a general word in the field of his website/blog and writes, for example
(Cars, real estate, used phones, etc.) Then he chooses some words that…
Google suggests it to him and based on it, he builds his website pages.
This method is not effective at all and will not guarantee the success of your site, especially since Google
It gives you some suggestions for words similar to the word you entered, but it does not give you…
All available keyword ideas.
More important than choosing the keyword is knowing the language the visitor speaks, or the visitor’s goal in the search process
It may be strange words to you, so how will you know the visitor’s goal?
.. Will I judge intentions?
Let us give you a small example. If you have a blog like a marketing blog and you deal with b
Some explanations about SEO, and now you want to write a complete guide about
Explanation of SEO and we have (2 types of visitors: Tamer , Ahmed ).
Tamer : He does not have a general background in search engine optimization, but it is a type of marketing
It helps him get his website to the first page of Google.
Ahmed : He has a commercial website/ profitable blog and has already done the basics of configuration
His site is internally and externally and has risen in some results on Google.
I wonder if I wrote an article explaining the search engine optimization process, you would write the same
The article is by Tamer and the same article by Ahmed? Answer: No
Will Tamer write the keyword in the search box that is the same word that…
Will Ahmed write it in the search box? Answer: No
Suppose, for example, that you chose the word (Search Engine Optimization Explained), so this is it
An informational word in which the visitor wants to obtain some information about SEO, is it
It will benefit you or the visitor if you choose this word for a page on your site that you present
Paid consultation for website owners? Answer: No
Therefore, we will follow systematic steps to obtain semantic words
(Knowing what the visitor wants >> getting the idea >> knowing the number of searchers >>
competitor analysis)
The article is large and contains a lot of tasks that you must apply to it
You may need to save the article (Save as bookmark) and refer to it to do it well.
Before you choose keywords, you should know that there are three types of
Search words
1. Informational words : The visitor needs to know some things or information about
Certain things in your market, for example / profit from the Internet, how to create a WordPress blog.
2. Legal words : Now the visitor learned about ways to profit from the Internet and found
The most suitable thing for him is to create a blog and blog, but he is hesitant to choose a hosting company
It will be written in the search: “The best hosting companies”, how do I choose hosting
Suitable for my site.
3. Purchasing words : The visitor decided to purchase hosting from Bluehost , but he wants
To obtain more information about the company or an offer, he will type in Google:
Bluehost company review, discount coupons from Bluehost.
Every stage the visitor goes through must be taken into consideration. How will he benefit from your blog?
How do you move it from the first step to the second step, or from the second step to the second step?
The third? This is known as the Buyer Journey because the visitor does not buy from the first day!
Step 1: Get keyword ideas
First, you need to get as many keyword and topic ideas as possible
About which you can write articles for your blog (regardless of the number of searches)
But you want to get general ideas.
Determine the personality of your target visitors to attract them to your blog and anticipate what the general topics will be
What do you think they care about?
Anyone interested in making a profit from the Internet needs to know the different traffic sources/
Ways to profit without a large investment / creating and managing websites / tools and templates that
He will rely on it without having experience in design, programming, etc.
There are some sources we will turn to to get these ideas
1 ~ Forums
Despite the widespread spread of social media, forums are still…
Effective means of communication and an environment for presenting content among interested people
Type in Google “keyword” + “forums”, for example if your keyword is: education
Children, we will write in the search box “ raising children” + “forums ”
Now, browse the results that will appear to you from the forums, then browse the sections
What the forum includes, you will find in each section new ideas, and also browse some
Website addresses written in this forum, you will find many and more ideas.
2 ~ Wikipedia
The large site, which is visited by millions of visitors and is considered a treasure trove of information in more than…
Language, you will definitely find great articles for the market you are talking about and unique ideas
For this market, how about you get more keyword ideas?
Go to Wikipedia and type a general word in your market, for example: raising children
You will find many pages on the site that talk about raising children
Select some of these pages and look at the “ Contents” section on the page
There are a lot of ideas for content and keywords you can get from
The contents of each page are present.
3 ~ Social bookmarking
Social bookmarking refers to sites where the public participates
By sharing his favorite pages and articles, one of the most famous of these channels is
Reddit is in foreign content, but there is not much of it in Arabic content
We do not know anything like this other than the i/o calculation , and you can also rely on groups
Facebook and get some ideas from it.
4 ~ Self-education sites
Self-education sites that offer you training courses, including free ones
Paid, whether foreign, such as Udemy , Coursera , or Arabic, such as Edraak ,
Rwaq is the best place where you can get content ideas or ideas
For semantic words, especially if you are providing educational content, because the lecturer
He took care in choosing the course topics and therefore they are great topics that you can enjoy
Talk about it.
For example, we will choose the Rwaq platform and start searching for courses related to “education.”
There are about (40) educational materials in this section. After a quick look, we will find that
The child behavior guidance course is suitable for us.
We will choose this course and then browse the (Subject Curriculum) section.
We also see that the trainer chose to explain (guiding the child’s behavior) and addressed this
The course covers the causes of negative behavior in children, steps to modify behavior, etc.
Through these courses you can get a lot of great ideas.
5~Competitors
Of course, I have collected the best blogs and websites in your field
A list of leading competitors with some famous words in the field in which
You work in it.
We will rely on this wonderful tool >> Similar web and copy the URL
The competitor’s basic profile and putting it in the search box will show you a lot of information
About it (part of the information is free and part is paid but we will depend on the part
Free at first).
Then we go to the search box and you will find the keywords that bring the most visitors to the site
For example, if we analyze the “Mawdoo3” website in the aforementioned manner
You will find the most keywords through which visitors come to the site, for example 0.78%
From visitors to the topic who come from search engines with the word “crafts and professions.”
“Prophets”… So perhaps you might write a topic in your blog based on this word.
6 ~ Get more
In this method, we will rely on a wonderful free tool, which is keywordtool
By putting your keyword in the search box and you can specify the language/search engine/
The target country comes to you with hundreds of keyword ideas.
We also explained that the goal of the previous six steps is to obtain more…
Ideas for content and keywords (regardless of monthly search rate
And the exact words we will choose.
.. Simply put, the semantic words that we will choose will be divided into two parts
Short words: They contain (two or three words) and are
The average search is more than 2000 searches per month, for example / weight loss,
self-defense.
The advantage of choosing such words is that you receive thousands of visitors every month to your site from an article
One and without much effort, but it has the disadvantage that the competition is often great
You cannot reach the first result easily, especially if your site is new.
Long words : They contain more than three words and are average
The monthly research is small, but it is targeted, for example/ways to lose weight for women
Pregnant women, means of self-defense for women in the street
Your choice of these words will be very targeted, as you know what the visitor is looking for
Exactly, and you can create a suitable page for it, and the competition is small, and you can
Get to the first page without much effort.
But you will spend a lot of effort and time to get a large number of visitors.
Imagine that you chose ten short words, each of which has a monthly search rate
500. You will write 10 articles in order to get only 5,000 visitors per month
From search engines!
As we explained, each type has its advantages and disadvantages, so you need to make a combination in choosing
Words: Choose some short words and some long words.
Step 2: Identify keywords
In the previous step, we obtained a large number of ideas for content
Semantic words will be discussed on our website, but what are the words?
Which will we take and rely on in our website?
.. We will rely on the wonderful free tool that Google offers us, which is
First we will create a Google AdWords account (free)
Then we go to Tools >> Keyword Planner
Now you will find that key word planner gives you 3 options for obtaining keywords
The most important choice for us which allows you to get more semantic ideas
And know the monthly search rate based on the word/sentence that you entered
“Search for new keywords using a phrase, website or category”
It is the most important option for us to know the number of monthly searches for keywords
Enter the set of keywords you specified in the first step by placing
A comma between each word like this (Search Engine Optimization, Email Marketing
Email, content writing, Google ranking factors, etc.)
Then select the location/language (if you do not have a local company, select all countries and all languages)
As for the rest of the search options provided by keyword planner, they are suitable for advertisers on AdWords
Now click on Get ideas
You will be shown the average monthly searches (Avg. search monthly) for the words
That you entered and you will also find below some suggestions that you can
Use it.
For (competition, suggest bid, ad impr. share, add to plan)
This is information for advertisers on AdWords and is not related to SEO
Delete words that have poor search rate and choose good ones
As we explained (some are short words and some are long words), let us analyze
Competition is next.
Step 3: Competitor analysis
Take one of the words you chose and type in the Google search engine
Naturally, just like a normal user, so you know the pages and sites
Leaderboard on this word.
Take the first 3 results that appear and analyze some things about them
Knowing the trust of the site and the trust of the page that tops the keyword
(Domain authority& page authority)
In this step, we will use the Open site explorer tool provided by Moz or…
You can rely on the add-on it provides to the browser, which is MozBar .
This tool will help us to know the strength of the position we have in order to rise to this
Just enter the URL.
Now I will search on Google for: bodybuilding for beginners
And I’m going to take one of the top results and analyze it with the banana tool
We will take into account more than one piece of information that the tool gives me
Domain authority : This is the trust of the domain itself on which the site is built. as we see
For the displayed model >> 8/100 is a weak rating and the site has little trust with Google.
If you are going to create a new website and you are making a good effort in optimizing it for engines
Search, God willing, you will be able to defeat any Domain authority site >> 25
2- Page authority : which is the trustworthiness of the aforementioned page. We also see the page’s trust rating
1/100 means there is no trust for the mentioned page.
3. Spam score: The tool’s evaluation of the amount of spam on the site (more than 4/16) is an evaluation
Negatively, the site relies on spam. As for the aforementioned site, its rating is 6/16
This means that he takes some black hat roads and his location is not good.
4. Established domains : These are the sites that point to it (Backlink).
Root domains : means the number of domains that point to it.
total domains : The total number of pages or backlinks.
The number is supposed to be close, for example if Root domains = 5
And Total domains = 100, this means that he has 100 backlinks from 5 sites
It is best to get a backlink or two from each site so that it is not felt
Google that you agree with the site owners.
As for the mentioned site, it has 0 backlinks.
So as a general analysis of the site we can overcome it very easily and we will include a word
(Bodybuilding for Beginners) for the words that you will work on for your website.
One of the things you will evaluate yourself is Search intent
(Visitor’s goal in the search process)
If we think a little about the person who is searching for bodybuilding exercises for beginners
We would have known that he is a common person who started new in bodybuilding and joined a gym
It’s close to home, and he wants to get some exercise and a schedule to follow
To reach his goal of sports, with a healthy and athletic body at first.
It is as if he asks Google and says to him: Google, I am a beginner in bodybuilding
He is torn between gym equipment and the captain does not have much experience and is not available
Always for me, I want a site with an expert who can explain to me a schedule that is suitable for me.
If we analyze the first results, we will never find that they answer this question
Or an explanation of the good system and schedule that a beginner follows.
The beginner needs to arrange the exercises, taking into account whether he is skinny or fat.
And the steps it takes (what does it start with and what does it end with)
Explanations will need to be in GIFs or videos, and perhaps some
Nutritional advice.
Do the top sites on this word not provide content with these qualities? So you
You can overcome them by providing better content and moving up in search engines.
Don’t think that you are doing a routine job or that writing content and knowing Search intent is not important.
Because Google has made significant developments in its search algorithms and the spiders that rely on them
It tries well to rely on artificial intelligence to know exactly what the visitor wants.
..And if you search more and read about Search intent, you will know how important it is to Google
And also for the visiting visitor, of course (: .
The last thing you will analyze on competitor sites is the site’s internal performance
There are some things that Google takes into consideration for your site’s performance
By improving the user experience process, Google knows this from visitor behavior
Your location, such as: the time a visitor sits on the site, exit speed
The visitor from the site and clicking on (Back). Will the visitor navigate within the pages of your site?
There are some things on your site that will help you increase improvements
1 ~ User experience
What experience will the user have when browsing the site?
Is it a good experience or a bad experience?
If the website owner uses a bad template so that words and images overlap
Some of them, or the speech is not coordinated enough, or there are too many ads (Pop
up) by simply clicking on any space on the site page.
The user will have a negative experience while browsing the site and may exit
Once again, you can overcome this part of your site.
2 ~ Site speed ( Page speed )
It is a very important factor because if the visitor finds your site slow and the page takes 10
For example, for a few seconds, he will often not be patient and will not complete the browsing process.
We will rely on the PageSpeed Insights tool provided by Google to evaluate your speed
And your site’s performance by giving you a general indication of its performance on desktop or mobile
By entering the link of the target site to be analyzed.
As you can see, Google gives me a green signal for my site and a rating of 87/100 on
Desktop and this is a very good rating, but 75/100 on mobile is considered a rating
Average but not bad.
If the rating gives you a red signal, it means that the site speed is bad and there is
Some things must be fixed by the programmer. We previously talked about how owners can
Websites increase the speed and performance of improving their WordPress sites without having programming skills .
3 ~ Social signals
We also explained that social participation is a necessary factor on which it depends
Google, it knows how interested people are in the content you provide to them and your posts
With their friends.
We will rely on this tool to find out the number of social shares for a particular page.
All you have to do is enter the link to the target page and you will get it
Report on the number of social shares
You find that this page received more than 8,000 shares on Facebook and 34
Share on Google+ (quite a big number, isn’t it!)
If you find that a competitor has received a large number of social shares
So keep in mind that you are getting a greater number of it, or superior to it in factors
other for your site.
4 ~ Configuration for mobile phone
Now thousands of visitors come to you from mobile phones, and if your site is not ready to appear
Well, this will be a negative factor for Google.
We will rely on this tool to find out if a competitor’s site is friendly
For mobile phone or not.
The site we tested is well optimized for mobile to read on small mobile screens without problems.
But if a competitor’s site is not mobile-friendly, this is a weakness that you can overcome.
Now we have done the wonderful series to get semantic words
Knowing what the visitor wants >> Getting the idea >> Knowing the number of searchers
>> Competitor analysis >> Word selection
In fact, the process is big and requires a lot of effort from you, but it is your choice
For keywords, the effort is really worth it.
The SEO process begins with choosing keywords in a healthy manner. Imagine that you have
By choosing the wrong words, then I wrote the content and made marketing efforts
It is very important for marketing your site or improving its appearance in search engines.
I regret to tell you that all this effort may have been in vain…
Imagine that the visitor is searching for a specific topic with a specific word and you want it to appear
A page on your website that talks about something else, isn’t this misleading the visitor? Is that what
Does Google want it or does it want to improve the user experience in using the search engine?
We hope you have benefited from this article to learn about the process of choosing keywords
Like a professional, if you find this useful information, we hope you share it with your friends
Those interested in optimizing their sites for search engines.
Ask any questions you have in the comments
