Owners of various types of websites often tend to overlook the importance of the “About us” page, thinking that it is not important and that no one visits it at all. But the truth is that it is one of the most visited pages on any website, according to a previous scientific study . Therefore, it is a big mistake to neglect the About Us page in any way. Therefore, in this article, we will provide you with the most important tips on how to build an ideal About Us page, the type of content that should be placed on it, in addition to ways to add it to WordPress.
Why do people care about our About Us page?
Website owners tend to be interested in improving the ranking of their sites in search engines by working on implementing all SEO strategies that achieve this. Through this, the About Us page is ignored because it does not target keywords. Although the About Us page is not important for search engine optimization strategies, it is important for increasing the number of visitors to the site, and this occurs as a result of several reasons, the most important of which are:
People getting
to know you You must understand that your site visitors do not know a lot of information from your site, especially if you have just started launching your project. Visitors to your site may have arrived at it through search engine results, liked it, and now want deeper information through the About Us page in order to come back to you again. The matter does not depend only on customers, other companies may search for you to deal with you.
Gain the trust of new visitors.
Whoever visits your site for the first time will want to visit the About Us page in order to learn more about your site, the work team, and their stories and backgrounds. The new visitor wants to get to know the site more closely, as this will build trust between you and him.
Building Loyalty and Loyalty
If you want loyal customers to your website’s products and services, you must provide them on the About Us page with what will actually make them loyal customers to your website. The Internet is an unknown place, but when you provide them with all the information and stories; They will trust you and buy your products.
Show the uniqueness of your work and products.
Also, use the About Us page to narrate the difficulties and explain the path you went through to reach success, as this is your own recipe for success, which will make whoever reads it emotionally connected to you. It is also your opportunity to explain exactly what your products are and what goal you seek to achieve through them.
The basic elements of writing a strong About Us page
People don’t want to read the same information as the main page of your site; He is looking for deeper information that is more related to the basis of the work. The About Us page is similar in content to your CV, it is the place through which you want to impress people. Here are the basic elements that your About Us page should contain:
Customers are the foundation
Don’t just talk about your work and achievements and forget the most important element of your success. Customers. Make sure to show that you understand their problems, and show them how you will help them solve them through your products. It would also be great if your website’s About Us page included direct testimonials from customers who purchased your products, as this would increase your site’s credibility for visitors.
Why do customers choose you over others?
The About Us page cannot be considered to have successful content if it cannot convince your site visitors to deal with you and purchase your products and services. So the content on your About Us page should answer the questions: Why will customers do business with you? What solutions will you provide to their problems? What is the reason for the distinction of your services that will prompt them to choose you over your competitors? When the customer feels the importance and uniqueness of what you offer, in addition to quality and mastery; You will undoubtedly get loyal customers for your brand.
Whoever runs the site is not a robot
There are real, creative people behind the success of your site and its great services. Therefore, make sure to provide the best individuals in the work team. Post their photos and stories so people can learn more about your site. If someone wants to communicate with the Human Resources Department, for example, they will know directly who to talk to.
Make it unforgettable
Do not make the About Us page boring and boring for those who read it, but rather it should be enjoyable and have an emotional impact for those who read its content. Whether by telling your story, mentioning the challenges you faced, or talking about your past, make the About Us page stick in the memory of those who read it after they close it.
Don’t be vague
It is important for customers and everyone who visits your About Us page to know how your company works, the way your services are implemented and your products are made. The About Us page should be a transparent window so that whoever reads it can see your company and understand its goals and ambitions. Not only that, but people want to know how big the company is; Emerging, small, or big? Is it a private or government company? Or perhaps a private family business? The answers to all these questions and more are what anyone who reads the About Us page aspires to know.
Do not make the customer close the About Us page without taking direct action by dealing with your site. If you write your About Us page perfectly, whoever reads it will definitely want to buy your products and services. So end with a sentence that calls him to take action now, like:
- “Start your trial period with the product now”
- “Book an appointment with the sales department.”
- “Browse our products and choose what suits you.”
How to create an About Us page in WordPress
Creating an About Us page in WordPress is simple, and adding any page in WordPress follows the same easy method. You only need to go to the “Pages” section and then choose “Add New.”
Then you will be able to add, write, and design the About Us page however you want. First, you must add the page title, which does not have to be exclusively “About Us.” Rather, you can put the title that suits you, which may have a description that carries feelings and is more attractive, such as “Get to know us” or “What is our story?” Or “About Us”. After choosing the title, you can start filling the page content with whatever you want.
There are many options that you can add whatever you want to the content to make it look great and lively. For example, you can add any type of multimedia, tables, columns, the latest articles, links to your other social media channels, and many, many more.
You can also modify the page settings and control several basic things, such as making it public, publishing it immediately, or leaving it for review. Determine the form of the page link. Here, a name must be chosen that expresses the About Us page so that it is easy to search for by users, and it is faster to access it by searching on Google. You can also set a main prominent image for the page, control its appearance, and many other things.
If you want to design the About Us page with high professionalism, using all the capabilities that WordPress offers you, in addition to fully understanding the details of page formatting and adding components of all kinds, including media, texts, etc.; All you have to do is check out our article: Explanation of the Gutenburg component editor for adding articles and pages , through which you will be able to build a wonderful About Us page.
Helpful additions
Although the basic WordPress editor is more than enough to do the job perfectly, some may want to take it a step further. Perhaps you want modern designs or want to add new details, and then you can use add-ons to achieve this. Among the most important of these additions are the drag-and-drop website building additions (Visual builders), which facilitate the creation of all website pages, including the About Us page, and making the necessary modifications using a simple drag-and-drop method, in addition to providing the advantage of viewing the results in real time. Which makes it suitable for non-specialized users who want to build a professional About Us page.
Another addition that we also recommend is the Team Showcase add -on, which allows you to create a modern gallery of photos of team members with a summary of each one of them, which gives a wonderful appearance to your website’s About Us page and gives it a comfortable feel.
You can also always look at competing and famous sites, and quote designs and ideas from them and apply them to the About Us page of your site. There are also many educational videos that help you design the page professionally. We put in your hands one special one among them.
In the end, do not underestimate the importance of the About Us page and the necessity of its presence on your site, as it is considered the profile that contains all the necessary information about your site. This information must be easily available, and in a way that attracts the reader and makes him trust your site, so that he can deal with you and buy your products. In order for you to fully understand the picture, we invite you to visit our About Us page to learn more about us
