The success of the online store depends on a set of aspects, including analyzes that facilitate learning about the performance of the online store, its strengths and weaknesses, as well as the behavior of visitors within the pages, and other important things. If you are looking for the best tools to analyze store visitors and allow you to create custom reports, then in this article we will learn about a group of them to be able to measure your store’s performance.
Why is store visitor analysis important?
Analytics in general provide you with a set of options in order to obtain a set of broad guidelines that guarantee the success and growth of your online store in general, and in this part we find that analyzing visitors goes into many aspects, which are as follows:
- Visitor behavior analysis : The first benefit you get is understanding your website visitors and knowing which parts of the content, buttons, pages, and other aspects they focus on and are interested in, as well as the extent of their satisfaction or preference with the content displayed to them.
- Improving the content : Based on the data collected from the online store’s visitor analysis tools, you will have the opportunity to improve the content and at the same time write or present content that is of interest to this audience.
- Increase sales and conversions : Another aspect that store visitor analysis tools allow you to improve is the sales and conversion rates on the product page and make them reach their highest levels. By taking advantage of the analytics collected on product pages and throughout the online store.
- Overcoming competitors : After competition has become intense in the world of e-commerce, overcoming competitors has become difficult to achieve unless you have accurate and clear data about the behavior of your visitors inside the store, as well as tools for analyzing competitors and identifying content, keywords, etc.
- Increasing the store’s ranking in search engines : By studying the user experience, identifying weak points, improving it, and also providing valuable content. This will certainly help you increase the store’s ranking in search engines and obtain continuous visits to later convert them into sales and conversions.
Best tools to analyze store visitors and create custom reports
In a previous article, we learned about the best additions for analyzing and tracking your site’s statistics in general, but we found that there should be an article dedicated to e-stores, and in this part of the article we will learn about the best tools for analyzing e-store visitors and learn about a group of important and necessary aspects about them; To choose the appropriate add-on or tool for the nature of the data you want to collect, with a group of paid and free options, which are:
Add Sales Analysis
One of the best tools for analyzing store visitors is that it provides a set of important statistical reports for marketers, managers, and store owners, while identifying all aspects related to sales, revenues, products, and other marketing aspects. For example, you will be able to measure and make informed decisions based on the basic and economic performance reports that the tool provides you with accurate real-time data.
Its sales analysis tools allow you to identify the best-selling products, the different segments of your audience, and the products you prefer, to use them effectively to strengthen the customer base and increase sales by revealing the most profitable opportunities and customer segments. It is worth noting that the tool or add-on is paid and comes at a price starting from $129.00.
What the Sales Analysis plugin offers you
- Track in-store orders throughout the day.
- Identify the amount of revenue generated.
- Provide in-depth reporting on store visitors.
- Calculate sales volume and products based on country.
- Measure the sales volume of each product separately.
metorik tool
A comprehensive online store visitor analysis tool. In addition to tracking visitors and dividing them into segments in order to use them in targeting, measurement, and other aspects, it provides a set of other reports that include email marketing campaigns and identifying the extent of audience interaction with visits, open rate, etc., and at the same time it provides a set Information to help improve your store’s customer service.
Not only that, but you will also find an easy-to-use and smooth user interface with the ability to choose between a group of interface shapes and customize them to suit your needs or the nature of your online store. It will also provide you with a set of real-time performance metrics (KPIs).
Speaking of reports, it offers you the following options:
- Store revenue report : To know the rate of revenue achieved or cash flow in a specific period of time or at the present time.
- Orders report : To measure and audit the number of orders and the total orders for new or existing customers and display a set of information about the order status, payment and shipping methods.
- Customer Reports : It helps you know how to track your customers and explore the numbers of new customers in a specific period of time, and all their details of their orders and the revenues generated from them.
- Customer Retention Reports : To delve deeper and explore the ability to retain customers, repeat purchase orders from them, and other important aspects.
- Product Reports : You certainly want to know the best-selling products in your online store, and this report provides you with that based on the product or categories and shows you net sales and revenues.
- Coupon reports : Coupons are one of the effective promotional tools, and here the Metorik tool provides you with a dedicated report for them, so you can identify the best promotional offers.
- Device reports : You certainly have different segments of customers, and therefore it will be necessary for you to identify the devices used in order to target them accurately. In this part, you will be able to identify whether your customers use computers or mobile phones, or also customize the report to include operating systems from iOS or Android, Mac, PC, or browsers like Chrome and Safari.
Metorik tool prices start at $20 and vary depending on the number of orders you want to track and other features, while at the same time it provides you with a free trial of up to 30 days.
metrilo tool
It was established in 2014 and since then it has received many improvements and developments to become today one of the distinguished online store visitor analysis tools, providing a set of statistics and information that help manage customer relationships and email campaigns, as it was developed specifically for brands that want to retain customers for the longest period. Possible to achieve high loyalty and sales rates.
In the beginning, it provides you with a set of initial reports to measure or identify each of the audience, revenues, product performance, the break-even point of the products, and reports on key performance indicators (KPIS), and at the same time it is possible to customize it to include the following options:
- Number of new/returning customers.
- Social media platforms.
- Canceled, successful and pending orders.
- Influencers, referrals and coupons used to promote your products.
- Devices used by visitors to the online store.
- Voucher revenue.
- Revenue from digital marketing campaigns.
- Revenues by geographical location.
- Email analytics.
- Shopping trip for store customers.
As for the other analysis options that the Metrilo tool provides you, it also includes an integrated customer relationship management system (CRMs) that enables you to create a profile for each individual customer in order to follow all his details, including the products purchased by him, his behaviors, complaints, and other aspects. At the same time, Adaa provides you with analyzes on various platforms from WooCommerce, as well as:
- Shopify
- Privy
- MailMunch
- Sumo
- Magento
The tool gives you a free trial for 14 days, and after that you can subscribe to its paid packages, which start from $119 per month:
ADVANCED WOOCOMMERCE REPORTING TOOL
One of the best comprehensive store visitor analysis tools to start offering a range of personalized information on products, orders, sales, geo-tracking and also going a bit deeper to show recoverable sales and high-demand products. Another nice thing about this tool is that it provides you with sales forecasts for the coming months based on previously collected data by category and product separately.
You also have the full ability to customize the reporting period by year, month or other specific periods based on your arguments, manage the entire inventory and find out which products are about to run out and turnover rate by identifying the best-selling products. A good feature is that you will have the ability to follow reports via email notifications.
The addition comes in a free version with limited features. If you want additional features, you must purchase the paid version, which starts at $39 to get 6 months. If you want to get professional technical support that lasts up to 12 months, in this case you will have to pay an additional $12.75.
Google Analytics Pro tool
This tool works to ensure integration between your WooCommerce online store analytics and your Google Analytics account. But in a customized or somewhat advanced way to be able to identify the conversion rate, average order value, total store sales, or according to each product or classification separately, and many other important reports that enhance your sales and the success of your online store.
It claims to be one of the best tools in terms of setting up and installing it on the online store. All you want to do is install the add-on on a store and then choose the reports or events you want to track, and then you will start analyzing all aspects of your online store. This is priced at $79 and is paid annually.
The nice thing about this tool is that it will show you reports in your Google Analytics interface, showing you all the reports you need in one place.
What does Google Analytics Pro track?
The tool provides you with a range of tracking options, including the following:
- Visits, page views and customer sessions.
- Shopping cart schedule and checkout process.
- Events for adding and removing a coupon and changing product quantities in the shopping cart.
- Cancel and refund the order.
- Email tracking.
- User behavior analysis.
- Customers’ preferred payment methods.
glew tool
A comprehensive online store visitor analysis tool that provides more than 200 metrics to create customized reports based on the nature of your business. As an online store owner, it provides you with a set of features specifically designed to save time and collect all statistics in one place with automation capabilities and immediate alerts about the store’s performance.
At the same time, it provides you with the opportunity to follow social media statistics such as Facebook, Instagram, and Google Ads to understand your customers and ensure effective communication with them. You can do this without having to write a line of code. At the same time, it provides a tool that is easy to install and set up on your online store and is compatible with more than 180 other marketing, shipping, customer service and inventory tools, and provides all analysis of your online store based on:
- WooCommerce
- BigCommerce
- Shopify
- Magento
What reports does glew provide you with?
- Performance reports : These reports are provided to you by the tool in order to track the amount of profit you earn, the orders for products, the total visits to the store in a specific period of time, and ultimately the conversion rate.
- Customer reports : Understanding the behavior of your customers will provide you with many growth opportunities. Here, the store visitor analysis tool, Glew, provides you with a set of important statistics, including analyzing the behavior of visitors within the store, measuring the length of customer retention and product requests for each individual customer, and studying the abandoned shopping cart.
- Marketing reports : This type of report that the Glew tool makes available to you, works to show the marketing aspects and results achieved, for example, identifying the most popular marketing channels and customizing statistics to include orders, revenues, discounts, or customers acquired through each tool separately.
- Product reports : Through this report, you will be able to identify the best-selling products according to the marketing channels you use, as well as the cost of the products, revenues, and profit achieved.
- Inventory reports : The glew tool provides you with various and different inventory performance reports that enable you to know the quantities of products available in stock now, the quantity sold, the condition of the products, the date of stock out, the cost of storage, and other important aspects that guarantee professional inventory management .
Glew tool provides a free version with limited features, and at the same time it offers you a group of valuable paid packages if you are thinking about obtaining additional features, and in this part we find the price starting from 79 per month:
Conclusion
These were the best tools for analyzing store visitors and creating custom reports in order to track online store visitors, sales, and shopping carts, and to identify effective marketing channels and other important aspects that guarantee the growth and success of your online store now and in the future.
