Online store owners seek to provide the best possible user experience for all store visitors in order to gain customer trust, and thus achieve more sales of the store’s products.
Product reviews have become one of the essential parts of the online store, regardless of the type of products it displays.
Although some e-store owners are afraid of activating the product evaluation system within the store, the appearance of reviews is one of the important things for the customer, which helps in quickly making the decision to purchase products from the store. Even if there are negative reviews, the customer’s knowledge of them makes him feel completely confident in the The fair browsing experience it provides.
The customer may go to browse the store looking for more products that have better reviews, but in most cases he is very satisfied with the shopping experience.
WooCommerce allows the product evaluation system by default, but it does not look professional and does not meet the needs of customers, which is why in this article we provide a comprehensive presentation of the product evaluation system within WooCommerce, in addition to developing the method of displaying reviews using other add-ons to achieve a distinctive and attractive appearance for product evaluations within WooCommerce. Your online store.
The importance of showing product evaluation inside the store
In the world of e-commerce, customers cannot touch or examine products completely, and therefore the most powerful factor in making a purchase decision is looking at product ratings and reviews to determine the decision to purchase or not.
If you are afraid of activating the product evaluation system inside the store, the visitor will often leave the store to search for ratings and reviews of products elsewhere, and he may find the product elsewhere and purchase from it, thus losing this customer and the purchases he was about to make.
Do not underestimate the importance of displaying product reviews. Rather, always encourage store customers to leave reviews and interact with them in order to provide visitors with a comfortable and reassuring shopping experience. When customer confidence in your store increases, you will notice a significant increase in sales. Here are the most important benefits of displaying product reviews within the store:
- Building trust in the store: Showing reviews helps build trust between the customer, the store and its products, as hiding reviews inside the online store is one of the most annoying things that causes an increase in the bounce rate of visitors. Therefore, we find all large and international online stores such as Amazon showing the reviews of all products in a clear way. Completely, the customer can also ask questions about the product before purchasing it.
- Increase customer interest in the product: When reviews appear next to the product inside the store, the visitor is fully aware of all the details of the product, even the reviews of previous customers, which contributes to increasing interest in the product, as in the case of positive reviews, it will increase the probability of the purchase decision and may speed up its making. In the event of negative reviews, it is likely that the customer will buy the product even if he has negative reviews because many online shoppers know that reviews are not always fair, especially if the product offers good value for money, or the visitor may be looking for an alternative product inside the store. Here you must diversify the products within the store in order to give the visitor complete freedom to browse and choose the most appropriate product for him.
- Sometimes the customer sees what you do not see: activating product reviews inside the store is like opening a dialogue or discussion between you and your current customers, as you are likely to benefit greatly even from negative reviews, as they are an indication of the presence of a problem with the product and you must work to fix it. Or replace the entire product from the store, which always helps you provide the best reassuring and comfortable shopping experience to your customers.
- Ratings can be a powerful marketing tool: When you activate reviews within your online store, you may get a lot of positive ratings and reviews that you can use to market your products, as people always buy products that others have tried and gotten good value for money, so you can publish Ratings on your social media accounts, which increases your customers’ confidence in what you offer them.
In the following paragraphs, we will learn about the default method for displaying product ratings in WooCommerce, then we will move to the other method, which is using external add-ons to create an attractive ratings system that provides many options for customers while publishing reviews, such as the ability to upload an image with the rating and other advanced options.
1. Show reviews from WooCommerce default settings
When you log into your WordPress dashboard and go to: WooCommerce > Settings > Products
You will find a default option that enables reviews to appear on product pages on the online store:
Once you activate the reviews and go to the product page, you will notice that a special box appears for adding reviews to the product, where the customer can rate the product on a five-star scale, in addition to the possibility of publishing a written text review:
Once the review is published, it begins to appear directly below the product information on the single product page in the Reviews section:
In this case, you can control the reviews that customers send by entering the edit page for any product to find the reviews tab at the bottom of the page, which contains the data of reviews and ratings that customers have written, where you can control them whether by approving, modifying, or deleting permanently:
Another way to view product reviews within your online store is by accessing the ( Comments ) tab from within the WordPress control panel, where all product reviews are also shown in the Comments tab, and through it you can control and manage the reviews:
If you activated reviews like the previous steps but noticed that they do not appear within the store, in this case you can enter the WordPress control panel and go to: Settings > Discussion
Then activate the ability to comment on articles because WordPress treats reviews as comments, and therefore you must provide the opportunity to comment in order for the reviews to appear within the store:
You can also prohibit product evaluations except for people registered on the site only, so that the average visitor cannot place a evaluation on a product that he may not have tried in the first place. You can lock the evaluation to registered members only from within the same interface. You will find the option to activate evaluations for registered members only:
You will also find the option of email notification, where you can activate it to receive an email message from the site owner informing him of the new reviews that have been added to the products in the store, which helps to quickly respond to customer reviews and manage them very efficiently:
You can also exclude a product from activating ratings within the store by entering the product editing page, where you will find the option to activate ratings within the advanced settings:
Thus, we have explained the method of activating evaluations in the default system available in WooCommerce. As you noticed, it is a very simple evaluation system and does not contain any of the advanced options that help in controlling the appearance and method of displaying evaluations, as the appearance and form of evaluations in this case is due to the template used.
In the following paragraphs, we will learn about other WordPress plugins that help add product reviews in a more attractive way that can be modified and customized in various ways to increase customer confidence in the store and gain more product purchases.
2. Show ratings using WordPress plugins
There are many WordPress plugins that generate reviews within the website, but there are some plugins that are more specialized in dealing with stores in particular, as they provide many options for customizing and displaying reviews in an attractive way within product pages.
Add Customer reviews to show product ratings
One of the WordPress plugins that you can install for free and start using to display and customize the evaluation of products within the store in a way that suits you.
The Customer Reviews plugin is available in its free version on the WordPress plugin store. You can install and activate it on the site to start using it.
Once the add-on is installed and activated on your online store, notice that the ( Reviews ) tab appears within the control panel, in which you will find all the reviews that visitors and members have added to the products:
Now let us go to the settings tab for reviews that was activated by the add-on in order to customize all the settings and see the features that were not previously available in the default settings of WooCommerce.
When you enter the settings tab of the add-on, you will find many options for customizing evaluations, the most important of which is activating an alert or evaluation notification after a certain number of days from the completion of the request:
In the option ( delay sending ) in days, you can specify the number of days after which an email notification will be sent to the customer to enter the store and evaluate him based on the initial experience he made, which is the most important procedure that helps encourage customers to place your evaluations within the pages of the products that they have reviewed. By purchasing it.
As you noticed, you can also enable ratings on only certain product classifications and not others, or you can make them available on all store classifications so that they are available on all current products as well as those that are added later.
Within the same settings page, you will also find the option to enable ratings based on the type of registered member, where you can only limit ratings to members registered as clients or customers within the store through the ( Ranks ) tab and choosing the member type ( Customer ).
On the settings page, you will also find the option to disable ratings on free products:
Another distinctive option in the addition is the ability to customize the e-mail that reaches the customer several days after purchasing the product with great ease, as you can write the texts that you would like to send to the e-mail to encourage the customer to leave his evaluation on the products that he recently purchased:
You can also enter the (Review Accessories) tab to activate the option to upload images with product reviews, where you can specify the maximum number of images as well as the maximum size allowed to be uploaded:
Now, when you visit one of the product pages in your store, you will notice that the option to upload and download images with reviews appears:
One of the distinctive options in the ( discount review ) tab is the ability to specify an automatic discount that will be sent to the customer after he writes a review or evaluation on the products he recently purchased:
You can also activate the question and answer option related to the products, so that the customer or visitor is able to ask the questions that are on his mind about the product in order to make a purchasing decision with complete conviction. This very important tab helps increase customer confidence in the store, and most international stores activate the questions option. The answers include the famous Amazon website.
To activate the ( Questions and Answers ) option, you can go to the ( Questions and Answers ) tab and activate the Questions and Answers:
Now you will find the appearance of a special tab for questions and answers related to the product, where any visitor can ask questions about the product before purchasing it and get answers:
Conclusion
E-commerce is not just some products that we offer for sale and that’s it. The visitor or customer must feel that he has entered the right place for shopping, where it will be easy for him to obtain his favorite products in the way that is completely appropriate for him, where he can ask questions about the product and see reviews. Previous to other clients.
Building trust between you and your customers is the strongest bet for building an e-commerce platform that provides the best value to customers, as this helps you get more customers through direct marketing of your store based on the acquired reputation.
Do not neglect negative reviews of products and interact with them very positively, as you can improve the product and work to reduce all its potential negatives so that the customer is completely satisfied with the shopping experience from the store.
