All online store owners aim to increase the sales of their store’s products with just their own store, especially with the great boom in e-commerce in our current era. However, many online stores only last a few months and are closed due to lack of good planning for the post-launching phase of the online store.
If you have recently launched your WooCommerce online store, and are wondering about the methods or procedures that you can do in order to obtain the first sale and then continue sales on a daily basis, then this article is dedicated to you.
In this article, you will find a comprehensive guide on the best recommendations to increase the sales of your online store. In order to simplify things for you and get the most benefit from the article, we will divide it into two main parts, where we will talk about the recommendations from a technical and artistic perspective, as well as from a marketing perspective.
Technical tips to increase online store sales
Technical matters related to the online store are considered one of the basic factors that affect the user experience within the store, as if a visitor enters to browse the products available to you, and is surprised that the store is slow in opening the product pages and takes a lot of time to display the images and different parts, the visitor is likely to leave without Buy it and probably won’t come back to you again.
In the following recommendations, we present to you the most important measures that you can take from a technical standpoint to improve the performance of the online store and thus increase sales by a significant percentage.
1. Improving the speed of the online store for easy browsing by customers
After you finish designing the online store and launching it online, you will have many challenges that you must overcome to provide a distinctive browsing experience for the store’s visitors and thus help them make the purchasing decision in a faster and easier way.
There are many website speed testing tools , through which you can just put a link to your store to start getting the speed test result, which shows you the most important problems that prevent your site from achieving high speed and efficiency that help visitors make a purchasing decision easily.
You can review the guide to improving the speed of your WordPress website that we have prepared for you, as the faster the store opens to customers, the better their impression of the store will be, and thus the greater the chances of adding products to the shopping cart and completing more orders within your store.
2. Display the products inside the store in an attractive and eye-catching way
The psychological factor of visitors to your online store is a very important thing that determines whether the visitor will add the products to the cart or go elsewhere to purchase.
The more organized and easy the way the products are displayed in your store, the easier the purchase decision will be for the customer.
Starting with the image of the product that draws the attention of visitors to your online store and the rest of the visual elements. The more you can provide clear, crisp, and eye-catching images of your products, the more visitors will interact with the products and enhance the purchasing experience better.
It is also a good thing to create multiple types of products within the store if you have products of multiple shapes and sizes in order to help customers choose their favorite type easily.
Also, the title of the product and its wool are among the things that you should pay attention to, as a large percentage of visitors to the online store do not make a purchase except after reviewing the product description. The more accurate the description is and provides all information about all the questions that are running in the customer’s mind, the more The opportunity to add the product to the shopping cart.
3. Give customers confidence in your store
If you use WordPress to launch your online store, you benefit from the very strong layers of security and protection that WordPress provides to website owners, but there are still many security matters and procedures that you must take care of in order to add additional layers of protection to your store.
The first security measure that you should check is installing an SSL certificate on the site, as this certificate helps your site appear in a secure manner and also helps protect customer data during the login and purchase processes within the store.
As well as the password for the site manager and the rest of the editors or members, make sure to use very strong passwords that are difficult to guess. For example, the password (aaa3333) is very easy and easy to guess with ease, while the word (W#%DHGh##$%23GH) is difficult. They are also very difficult to guess, so always use strong passwords and make sure to save them in a safe place.
Updating WordPress to the latest version is always considered an excellent security option, as updates always come to fill many of the previous security vulnerabilities that threatened previous users, so make sure you get the latest version of WordPress to avoid security vulnerabilities.
It is also an important insurance measure to take backup copies of the entire store on an ongoing basis, as some hosting companies provide backup copies of the sites hosted with them, or you can make a backup copy of your store yourself to ensure that you have a saved copy of the entire store in anticipation of any malfunction or hack that may cause destruction. Or data loss.
4. Pay close attention to the payment page where the customer completes the order
The Checkout page is the last page where the customer completes the purchase process, which starts with liking the product, adding it to the shopping cart, and then moving to the payment page to complete the order. On this page, you must make everything easy and direct for the customer in order to complete the purchase process without any problem.
On the payment page, you must add the appropriate payment methods for all your customers, as providing only one payment method is not an ideal choice, so make the payment methods multiple, diverse and suitable for all your target audience.
One of the things that helps increase sales while the customer is on the payment page is not forcing him to register an account in the store first before completing the order, as this causes visitors who do not prefer to spend more time creating a new account to leave, so make the registration process optional during the entire order. .
On the payment page, try to make the total price clear to the customer, whether the price includes shipping or does not include shipping. Clarify all matters related to the price that the customer will pay you.
5. Make the process of communicating with customers easy and helpful
Online store visitors often need to ask more questions and even make a purchasing decision, so having a contact or chat button inside the store will be of great help to your customers and help them build more confidence in the store.
Learn how to activate live chat on the site for effective communication with your customers and store customers, and make the communication process useful to them and help them make a purchasing decision as quickly as possible.
Activating live chat in your online store is considered a competitive advantage with which you can compete with large and famous stores, as large stores often do not provide live chat due to the very large customer base, which costs them a lot. However, if your store is medium or small, activating live chat between you and your customers helps in Building a bridge of trust that you can rely on to increase store sales and gain permanent customers.
6. Activate customer reviews inside the store
One of the things a new customer looks at in a store is the reviews of previous customers, so if you get a customer who is satisfied with the product he previously ordered and leaves a positive review on the product, this helps new customers make a purchasing decision faster.
Learn how to activate reviews in the online store and start receiving customer reviews on your products, which encourages you to pay attention to the quality of the products and the efficiency of communicating with customers, which ultimately contributes to acquiring more new customers based on the reviews of previous customers.
7. Analyze data and statistics of visitors to your store
A large percentage of visitors entering a product page inside the store and then leaving it in a very short time means that this product page has a problem that caused visitors to leave in a short time after visiting it, and thus this information helps you improve that page and prepare it in a better way that reduces From the bounce of visitors after visiting it and thus increasing purchases.
You can rely on multiple store statistics analysis add-ons that help you obtain complete statistics about visitors to the online store and thus work to improve all parts and pages of the store in a way that encourages purchase and completion of the order.
The Google Statistics service is considered one of the most famous services in the field of analyzing and tracking visitor data and creating detailed reports about visitors’ behavior, the period of their stay on the site, the most important pages that were visited, and the most pages that witnessed a high visitor bounce rate. Therefore, all of this data is considered a guide for you to improve Your website and its pages in a way that helps increase sales and complete more orders.
8. Make the store responsive to phone and mobile screens
In our current era, the mobile phone has become one of the most used devices for browsing the Internet, so optimizing a website for mobile devices is considered an important technical matter that helps provide a distinctive browsing experience for mobile visitors.
Check out our mobile site optimization guide to make strippers friends with your mobile visitors. The mobile browsing process should be easy, fast, and helpful in a way that encourages adding products to the cart and thus increasing in-store sales.
You can use the tools to preview the appearance of the store on all types of screens and devices, and thus you can know what your store looks like on all types of screens and devices of store visitors, which makes you ready to improve the look and feel of the store on different types of screens and provide a more useful browsing experience and thus increase store sales. .
Marketing tips to increase online store sales
After preparing the store technically and installing and preparing the additions for security, speed, and efficiency of displaying products to customers, now come the marketing steps and procedures that you can take in order to encourage visitors to make more purchases within the store.
9. Be regularly present on social media platforms
Customers trust more in online stores that have a good presence on social media platforms, as your commitment to a publishing and interaction plan on social media platforms helps you build large audience bases on those platforms.
One of the first steps to linking your business to social networking sites is to allow registration on the site using a social media account . This procedure saves a lot of time for users who write their complete personal data to register with the store, which helps them quickly create an account, browse products, and complete more purchases within. the shop.
Another appropriate measure to build a strong social media user base is to work on increasing your followers on social media platforms through the store itself, as it provides visitors with the options to easily like and follow your accounts on those platforms, which makes it easier for them to follow you there and get notifications of the latest products and discounts that you provide to them.
You can also use marketing add-ons across various social media platforms in order to create effective marketing campaigns across these platforms and obtain more potential customers, which contributes to significantly increasing your sales.
10. Build a mailing list for the store’s visitors and customers
If you have not started using email marketing for your own store yet, you are missing a very distinctive source of visits and conversions, as email marketing messages are considered one of the most powerful marketing messages through which you can target your potential audience in simple steps and at a moderate cost.
If you succeed in creating a mailing list that contains the email addresses of your customers or visitors to your site, you can create and design distinctive marketing messages and send them to them in order to motivate them to make a purchasing decision in an easier way. There are many mail marketing programs, the most famous of which is MailChimp , which helps you build and target mailing lists. Professional marketing messages.
You can also work to constantly increase visits to your online store, and you can view a guide that contains the 11 best traffic sources that you can benefit from to increase the visitor base of your website or store.
11. Take care of building a commercial identity for your online store
Your goal should not only be to get some purchases and then deliver the products to customers, receive your money, and end there!
Make your business name associated with your business through several simple actions that you can do during the marketing phase, shipping products, or even after the customer receives the order.
The process of paying attention to commercial identity begins with the text of marketing messages in which you mention the name of your business and the advantages it provides to customers over other competitors.
Also, while the customer receives the product, he should see the business name or even its logo attached to the product, so that the customer’s mind is associated with the name of your business, which encourages him to order again from you in the future without going to another place to buy from.
Even after the customer receives the order successfully, it will be very useful to send a message, whether SMS or an email, in which you thank the customer for completing the order from the store and wish him a happy day, and attach to him a list of the latest products or discounts that you provide in the store in order to encourage him to return again to order. More requests.
12. Providing special offers for shipping and delivering products
One of the important options that you should focus on to provide a distinctive purchasing experience within your online store are the shipping and delivery options, starting with the customer’s ability to track the stages of shipping the product after completing the order until the product reaches him and receives it on time.
You can set up an in-store order tracking feature for your customers, so that after completing the order, each customer can follow up on its status, whether it is being executed and packed, went out for shipping, or has already been delivered. There are many WordPress plugins that help you do this.
Also, one of the things that helps increase in-store sales and keep customers coming back again is the experience of shipping the products they have already obtained, as the more precise you are with the shipping and delivery dates, the more customers will trust in the store and will return again to buy and order.
13. Set up SEO options for store and product pages
Imagine that you sell (children’s clothing) and a potential customer logs into Google and types the word (children’s clothing store) and your site appears in the first result in front of the customer and he visits the store and completes the purchase order!
Yes, you can appear in search engines for search terms related to the type of products that you sell in the store. To reach that goal, you must avoid SEO errors that may affect the appearance of your store and its products in search results.
The online store SEO improvement guide helps you work on improving the SEO options and settings within the store so that your site is ready to appear in search results related to the type of products you have. Certainly, the SEO settings for the store require a lot of effort in order for you to prepare it with great professionalism, so the more you invest time in improving your store for search engines. The more traffic you generate from search engines, the more your sales will increase.
One of the most important steps in preparing product SEO within your store is to write the product names in a way that expresses the product itself. The closer the product title is to the search word that the customer uses to search on Google, the greater the chance of the product appearing in front of searchers.
Also, the product description must fully express the product and its specifications and must address all the questions asked by customers. You can read the comprehensive guide to WordPress SEO to support your knowledge and skills in this specialty.
You can also learn more information about image SEO to improve the appearance of store product images in Google Image search results, which is considered a very powerful source of traffic if you exploit it correctly.
14. Create similar groups of products within the store
Customers always prefer electronic stores that provide them with all their needs in one place. This does not mean that you must create a store with multiple products and departments, but what is meant here is to create similar groups of the same products that you sell and create a price offer for all of them or provide free shipping on For example, to encourage the customer to buy the group in order to obtain its special offers. On the other hand, you benefit from many of the products that are sold within the offers.
For example, if you have a clothing store, instead of selling a single piece (men’s trousers), you can create an offer consisting of (trousers + shirt + 2 socks) at an attractive price or with free shipping, whichever you prefer, and thus encourage customers to interact with those offers inside. The store, which ultimately contributes to increasing the number of sales.
15. Launching funded advertising campaigns on social media platforms
If your store is still at the beginning of its launch and you do not have a large customer base, you can use sponsored ads that can be launched and published on many social media platforms, through which you will obtain large numbers of audiences interested in the products within your store.
You can choose the appropriate advertising platform for your business. For example, Facebook allows launching sponsored campaigns through a very powerful advertising platform through which you can target the audience exactly with the specifications you want, such as targeting categories of men only or women only. You can also target the ages that are most interested in your products. You can also target an audience with various specifications and behaviors from within the Facebook Ads Manager.
Just like Facebook, Instagram provides you with an advertising platform integrated within the Facebook Ads Manager through which you can launch your advertising and marketing campaigns in simple steps to begin the journey of discovering more customers who are searching for your products.
You can also try the famous Google ads, where through these advertising campaigns you can target customers who are searching on the Google search engine with search terms related to the names of the products that you sell. Google advertising is a suitable choice for you if there are a number of good searches for the products that you sell. Inside your store.
Conclusion
In the end, before you think about increasing the sales of your online store, think first about providing products that are distinct from the rest of your competitors. Try to create a competitive advantage for yourself before you think about anything else, because marketing distinctive ideas is much easier than marketing routine ideas that are common to everyone.
Also, your goal as an online store owner must be very large and include providing a unique shopping experience for every customer so that the customer can remember the name and identity of the store after completing the purchase order.
