ne of the most important factors for the success of online stores is knowing what customers want, and the way to do this is by using analytical tools. One of the most important and famous of these analytical tools is the Google Analytics tool.
Google Analytics helps store owners know the interests of their store customers, in addition to providing a stream of store improvements. Google Analytics is a crucial factor in the growth of any online store’s business, so in today’s article we will talk about how to track WooCommerce store data via Google Analytics.
But what WooCommerce store data can Google Analytics collect? How can you benefit from it? Most importantly, what is the way to link the WooCommerce store with Google Analytics in order to start collecting data? To answer these and other questions, continue reading the article.
Track WooCommerce store data via Google Analytics
Google Analytics is one of the most important tools for collecting all kinds of data about your site, whether it is an online store or any other type of site. Its importance for electronic stores lies in its ability to collect data on the store’s products and sales, as well as its ability to track everything that customers do in the store.
Accurately knowing the behavior of customers while they are in your WooCommerce store allows you to develop your site and know how it performs, as well as provide personalized experiences for each of your customers based on your prior knowledge of their behavior in your store. All of this will help you directly increase sales and profits on your site.
The most important types of data that Google Analytics measures
The data you will obtain from Google Analytics is extensive, and includes all stages of the customer journey in your store. Despite the many types of data, it will be difficult to list them all in this article.
Although the degrees of importance of some types of this data differ in relation to the type and size of the store, there are specific types of data that have a significant impact on revenue growth in different stores, which are:
Conversion rate
The number of large site visitors does not really matter, but rather the number of visitors who buy products from your site. That’s exactly what you can access from your store’s conversion rate data. We also previously explained 13 strategies to improve the conversion rate in particular.
Customer acquisition cost (CAC)
Marketing campaigns are one of the most important methods of reaching new customers for your store. However, carrying out marketing campaigns requires financial expenses that may sometimes be not small. This is where your store’s customer acquisition cost becomes important.
The customer acquisition cost value compares the expenses of marketing campaigns to attract new customers with the amount they spend when purchasing from your store; To find out if you are costing more on marketing campaigns than you are getting from new customers.
Customer lifetime value
Also called “customer lifetime value,” it is the average spending per customer purchasing products from your store over the course of their dealings with you. Although it takes time to build data for this value, Google Analytics can calculate it based on the data of each customer’s profits, the duration of their sessions on your site, and the percentage of their completion of goals.
Average order value
Increasing the number of customers in your store is important for increasing profits, but it is not the only way to achieve this. Increasing the amount customers spend on purchasing your WooCommerce store’s products is also an important way to increase profits. Increasing your store’s average order value will positively impact your customer lifetime value and customer acquisition cost.
Cart abandonment rate
Shopping cart abandonment is one of the most annoying things for store owners. It indicates that the customer liked your store and decided to purchase from it, but at the same time canceled the purchase before the final payment stage.
Therefore, Google Analytics provides you with accurate data on the shopping cart abandonment rate in your store and at exactly what stage of the purchase process it occurs. Through this data, you can identify the defect and fix it to encourage customers to always complete the purchase process.
Track WooCommerce store data via Google Analytics
We will now discuss the steps for extracting this treasure trove of data, buried in Google Analytics, by following the following:
1. Link Google Analytics to your WordPress site
The first step, of course, is to go to the Google Analytics website and create an account there. Then link this account to your WordPress site by placing your tracking code in it.
We previously provided a detailed guide to the steps for creating a Google Analytics account and linking it to a WordPress site in several ways. You can view it for more information.
Important note: There is an additional step that must be taken to make it easier to track your WooCommerce store data through Google Analytics. During the registration process in Google Analytics and during the second (site setup) step, you must click on the (Show advanced options) option.
Then you must activate the following options as in the image below.
Now that you have completed the rest of the registration steps and created your account in Google Analytics, you must go to (E-commerce Settings ) in the account settings to activate the options for tracking WooCommerce store data via Google Analytics.
Then activate the option (Activate e-commerce) and the option (Activate the preparation of enhanced e-commerce reports), and then press the (Save) button.
2. Sync your WooCommerce store data with Google Analytics
Now that you have completed the process of linking your WordPress site with Google Analytics, you must allow Google Analytics to obtain WooCommerce data from orders, sales, products, etc. The best way to do this is by using the official WooCommerce Google Analytics Integration plugin .
The free version provides only basic tracking data, and if you want to obtain all types of WooCommerce store data along with sales funnel data and other advanced data, you can purchase the paid version of the add-on .
Of course, you must first install the add-on and activate it through one of the methods mentioned in our guide on how to install and activate add-ons correctly . It should also be noted that this add-on only works with the official WooCommerce add-on .
After successfully activating the add-on, go to (WooCommerce) from your WordPress site’s control panel, then click on (Settings), choose the (Integration) tab, and from there go to the (Google Analytics) section.
Within the (Google Analytics) section, you must do the following:
- Add the tracking ID that you can get from your Google Analytics account to the (Google Analytics Tracking ID) field.
- Activate Purchase Transactions
- تفعيل (Add to Cart Events)
- Activate (Enable Enhanced eCommerce)
- Click on the (Save Changes) button.
3. Track WooCommerce store data via Google Analytics
Now that you have completed all the necessary steps in order to collect your WooCommerce store data and send it to Google Analytics. You can now monitor all data related to performance and track the behavior of WooCommerce store customers.
Of course, the types of data that Google Analytics can show are many and varied, but the most important of them is conversion data, especially the e-commerce section.
In this section you will find detailed data including sales, profits, marketing campaign performance, product sales data, cart abandonment, payment methods and much more.
For example, but not limited to, you can know the best-selling products in your store to increase their quantity in stock , and do the opposite for less-selling products. Or you can find out at what stage customers abandon completing the purchase process, so you can improve it and fix errors, thus increasing your store’s sales.
As we mentioned previously, the data provided by Google Analytics is numerous, but in order to develop your store professionally and increase your sales and profits; You must review it completely.
Therefore, we advise you to read our comprehensive guide to Google Analytics , which explains all the elements of the control panel and the types of data contained in it.
Thus, we have reached the end of our article in which we talked about how to link a WooCommerce store with Google Analytics in order to track WooCommerce store data through Google Analytics, and benefit from the data that can be obtained in order to develop your store.
