How to double the number of visitors to your online store to achieve more sales

Doubling online store visits is one of the most sought-after marketing measures by online store owners to achieve more sales.

Some store owners are interested in adding more products without knowing what customers need for those products or where the customers who are interested in the store’s products are located. Therefore, you will need to create a successful and targeted marketing plan through which you can deliver products to targeted customers and thus increase your sales in record time and continuously.

In this article, we show you a set of marketing ideas that are applicable within your store from the first day of working to spread the store and its products on the widest possible scale, as we have already tried most of these methods and they have achieved good success on various types of online stores.

Define your target audience first

Before choosing the appropriate method for you to double visits to your online store, you must first know who the target audience is that wants to buy your products, and where this audience is located, as well as knowing the demographic characteristics of the audience in order to target it in a way that contributes to increasing the store’s sales.

There are some questions that you should ask yourself before choosing the most appropriate marketing method for your store to double its visits and thus increase sales:

Who are interested in your products?

The first question you should ask yourself and write down its answer clearly. When you know the target segment, you will clearly determine the best platform for marketing products and sales visits. For example, when you target the youth group, social media platforms will be the best choice for you.

What is the competitive value of your products?

Does your product offer a different and distinct value from your competitors’ products? In this case, you can build the entire marketing campaign on the features that the product provides over other products available in the market.

Where is your target audience?

One of the things that saves you a lot of thinking about marketing your products is knowing the geographical location of your target customers. Are your customers located in a specific country or all over the world? Thus, it determines the places where you publish store products and where your target customers are likely to be located.

What are the experiences of your previous clients?

If you already have a proven product that has a success story, you can rely on it to publish those success stories on various platforms where your target audience is likely to be present, thus increasing your chance of achieving more sales.

Do you offer seasonal offers or discounts?

Seasonal discounts are among the things that most customers wait for from time to time. Therefore, if you provide seasonal discounts, you can build a complete marketing campaign in a given season and present current offers or discounts to attract your target customers.

The best proven methods to double online store visits

Now that you have asked yourself the previous questions, you will certainly now have a good idea about the most important features that your product or store products offer, as well as who the target segment of customers is and whether they are young people, children, men or women, as well as the geographical location in which the target customers are located. .

Based on those answers that you obtained, we will now talk about the best ways to multiply visitors to the online store, and whatever method or methods you intend to use, always try to keep the previous answers in mind when marketing products so that you can target your customers in a professional manner.

1. Advertising on social media platforms

At the beginning of launching your new online store, there will be no audience waiting for the products that you add inside the store, and the quickest solution for you will be to do paid advertising on social media platforms in order to bring in the first customer.

This option may not be the best for doubling store visits, and other free methods that we are reviewing before you in the following paragraphs may work for you.

After your store gets good fame, you can start relying on alternative methods of paid advertising or using them in conjunction with each other to achieve more double sales.

Whatever social media platform you intend to start advertising your products on, you must ensure that the ad is designed correctly. This is an example of an ad on Facebook for one of Amazon Saudi Arabia’s offers:

Through the advertisement shown in the picture in front of you, I can give the following tips for you to take into consideration when launching a paid advertising campaign that contributes to doubling product sales:

The image of the product in the advertisement may sometimes be more important than the content itself, so make the images clear and their colors pleasing to the eye so that they attract the customer and make him stop to watch the advertisement.
Add some attractive texts to the image that you believe will help increase the attractiveness of the advertisement image.
Start the ad content with a sentence that contains one of the product’s competitive advantages
Make sure to provide some words of encouragement for the order, such as (take advantage of our popular discounts)…
If you spend enough time designing the image and content, you must spend enough time defining the target customer segments for your product. Do not delay in seeking help from a specialist if you are not sufficiently knowledgeable about how to target customers, because incorrect targeting of customers may cause you more losses.

You can launch paid marketing campaigns initially with a small budget to start getting the first customer, and after that, be sure to interact with your customers and constantly publish on social media platforms to get visits to your store on an ongoing basis.

Make sure to install one of the store visitor data analysis tools, such as Google Statistics, to analyze store visitor data and thus provide the best products suitable for them.

Also, make sure you are present on social media platforms, so your social media pages can appear in the search engine as well:

The picture in front of you shows one of the search terms on Google, which shows links to pages from Facebook in the natural search results. You can imagine the double visits to that page and then their online store due to their appearance in search engines, and thus your chances of reaching target customers increase.

Your presence on social media platforms in a professional manner requires you to continuously publish content on your social media accounts and continuously publish stories related to your product, thus helping search engines give your page the opportunity to appear in product-related searches.

You can also link your Facebook page to your WooCommerce store to obtain all the tools that help you publish your products on Facebook in a professional way that contributes to increasing the spread of the store’s products and thus doubling visits and sales.

One of the largest and most important sources of traffic for online stores is the Quara community , where anyone can ask any question that comes to mind, and then registered members of the site enter the questions and provide answers to them, and the answers are evaluated by the rest of the site’s visitors.

In the following image, we searched within the question search box for one of the search words, and we discovered that there were many questions about that word:

You can access these questions and provide useful answers to visitors, and add links to your products that solve this problem for them within the content in a way that is not exaggerated and in the context of speech so that the topic is convincing to the reader.

2. Preparing products for search engines

Certainly, archiving search engines and appearing on various search results is considered one of the most important marketing matters that you should pay attention to in order to double the visits to your online store.

When your store’s products appear in front of those searching for them on Google and other search engines, you have a great opportunity to double visits and thus obtain more sales without paying money for those visits.

Search engine optimization is certainly an excellent marketing option, but it takes time and effort to convince Google that your store deserves to appear in searches, so this method is recommended for store owners that sell products on an ongoing basis, such as food and drink products, household needs, basic goods, or perhaps also recreational goods that Customers search for it constantly on various search engines.

Archiving the store’s products in search engines requires many things that you must configure within the store, such as keywords for the products, internal links, and other things that you find in your comprehensive guide to archiving electronic stores within search engines.

The following image shows an example of the appearance in search engines of a company specializing in luxury Swiss watches:

Certainly, there is a lot of effort made by the company to appear in various search engines, thus doubling visits to the online store.

Despite the ability of major international companies to pay huge sums of money in paid marketing campaigns, they also cling to free methods of visits such as search engines, and this is considered strong evidence of the ability of this important source to double visits to your online store if you give it sufficient attention.

3. Email marketing

If you don’t start using email marketing , you are missing out on one of the best sources of targeted traffic online.

Launching marketing campaigns via email is one of the best marketing methods that have proven effective at the time in persuading customers to visit stores or even buy products from them, but on the condition that the marketing message is well targeted and has the ability to persuade the customer to make a decision.

If your online store is still small or unknown, do not send the purchase of products directly to mailing lists, but try to send content that encourages customers to interact with you and get to know you so that you build a bridge of trust first, and after that you can design sales messages to double sales.

You can also design a pop-up window inside your store asking visitors to subscribe to the mailing list so that they can receive exclusive offers and discounts. Collect those mailing addresses and constantly add them to your mailing lists to send marketing messages to them later.

4. Create an in-store content blog to target search terms

The only thing that distinguishes you from your competitors may be that you have a blog in a subfolder of your online store in which you publish exclusive content on an ongoing basis in order to target appearance in search engines on a large segment of words related to the type of products that you sell within the store.

For example, if you sell skin care products, and you have a blog that talks about skin care methods in articles within it and appears in Google on related searches, in this case you can add product links within the articles in the blog to double store visits and increase the opportunity to sell products because the customer If he trusts the content he reads on the blog, he will buy the product to a large extent that you recommend to him through the content.

When you publish product links within the blog, do not exaggerate the number of links within each article so as not to cause inconvenience to the reader and thus he or she may leave and not even finish entering the product page. Write in a distinctive way and try to benefit the reader through the content so that he can trust you and go to the product links.

The picture shows an example of an article that talks about a topic, and a link is inserted within the article to a page for purchasing a product from the store to which the blog belongs. Thus, blog articles contribute to doubling visits to the online store by entering targeted visitors from search engines:

5. Create marketing cards on pinterest

Pinterest has become one of the most popular social networking sites in the world, especially since it focuses more on content than audience interaction, and therefore the benefit from it is much greater than other social media platforms.

On Pinterest, you will find various ideas for online stores of various types, such as stores that sell clothing of various types and shapes.

Store owners create accounts on the site and begin publishing clear, attractive pictures of the products they have, and attach a link to the product below each picture. When a visitor searches for pictures of (men’s clothing), pictures of the products appear before him, and when he clicks on the link, he can go to the store and complete the purchase.

Any other product or service can be marketed on Pinterest, not only clothing stores, but whatever type of product you intend to publish and share there, try to pay attention to the quality of the images that you publish because this community cares about the quality of the images in the first place and before anything else.

6. Visual content marketing (videos)

The YouTube platform is considered the first interface for many customers who want to obtain product reviews before making the decision to purchase them. So what if the customer goes to YouTube to watch a video that talks about reviewing a product that you are selling and there is a link to the product in the video description?

Certainly, you can convert many viewers on your YouTube channel into targeted customers to purchase from the online store.

Before you think about heading to the YouTube platform, you must know well that the quality of the content is the first factor for the success of your channel in marketing the store’s products and doubling visitors.

The process of creating videos takes quite a while, which makes you define a clear plan for creating these videos so that you can publish them continuously and without interruption, which enhances your channel’s fame and its ability to double product sales.

7. Take advantage of product directory services in your area

There are many business directories that have become very popular recently, as the largest number of stores and their products are collected within just one application, so that the customer can order all his needs from only one place without the need to move between different electronic stores.

The Talabat service in Egypt, for example, is considered one of the examples of directories of commercial activities, especially restaurants, where the visitor can browse a large group of restaurants and order food from his favorite place.

You can search for business directories available in your country and write to them to add your store to their directory, thus benefiting from the visits that enter the application and then to your store, and thus you will have doubled the number of sales made by your online store.

8. Take advantage of your existing visitors and customers of your store

The current customers of your online store are the most important and powerful source for doubling the store’s sales if you gain their loyalty and trust in your store because they have already tried your product and you can constantly work to provide them with the best offers to maintain their ongoing and permanent orders.

You can create a categorized list of the store’s current customers so that it distinguishes them from other visitors or new customers, by providing them with exclusive offers and discounts in order to encourage them to make an ongoing decision to purchase from your store.

Remember well that a permanent customer of the store does not cost you additional advertising or other costs to buy again, and therefore you can provide special discounts to him rather than to new customers.

Conclusion

In the end, doubling your online store visits is one of the things that you need to think about continuously to improve the conversion rate in your store through the various methods that we mentioned within the article or any other methods that you deem appropriate to attract visitors who are actually interested in the products or services that you offer within your online store.

Always focus on the value you provide to your customers through your products or services, so that you can gain their trust and thus continually convert them into permanent customers