you are one of the entrepreneurs and have a commercial project related to real estate and selling it, the idea of creating a website seems great for marketing your company and displaying the services that you provide, in order to target the people concerned in this field and expand the segment of your customers, which will bring a lot of benefit to you in terms of fame, increased profits, sales, and other things. Perhaps the most famous platform for creating websites online is the WordPress platform. Therefore, in this article, we will learn how to create and launch a website using WordPress, how to install a plugin on the site, choose a template, and customize it to suit our desired purpose.
What distinguishes WordPress from others?
Despite the many platforms through which you can launch your website, WordPress is considered the best of them. Because it is an integrated, open source content management system through which you can create a website without any previous programming experience or any additional skills. With just a few clicks and some add-ons and ready-made templates, the desired thing can be accomplished. We talked about explaining WordPress in detail in a previous article.
Why do I launch my real estate website on WordPress?
The idea of launching a real estate selling website on WordPress is unique. Because it will give you many advantages and characteristics that you can control freely, including the following:
- Choose the appropriate appearance for the site and customize it
Through WordPress, you can display your site as you want, but do not forget to take into account the field in which the site specializes. Each field has its own way of displaying. For example, it is illogical to choose a template dedicated to a business exhibition or an educational site and then install it on your site that specializes in the field of selling real estate. Because this will not fit the real estate view and settings for the intended purpose.
- A complete control panel on the site
Perhaps one of the most important things about websites is that you can have complete control over them and all their various details, as well as the ease of changing and managing the contents of the site from the way it is displayed or adjusting some settings to apply them to the entire content of the site. This is easily possible through WordPress, as it provides you with a control panel. It fully displays all the important matters that need to be controlled and how they are presented to visitors.
- Providing many security features and continuous updates
The most common and most dangerous problems faced by website owners are: providing an element of safety and protection on the website; To protect against hackers who hunt for vulnerabilities; But if you are using WordPress, do not worry because the task will be much easier for you, as there are protection methods that can be installed easily and updates are constantly released. You will then be able to protect the site and you can even keep a backup copy of all data and information related to it. For reference if any emergency occurs later.
- Ease of managing payment methods within the site
Since the site specializes in real estate and selling it, you will most likely need an online payment method, and this is what WordPress provides for you when you launch your site on it, as you can add a special section on the site dedicated to paying and repaying money , through plugins specialized in this aspect, which are available in abundance. Free or even paid versions.
Steps to create a real estate selling website on WordPress
In the beginning to create a website and launch it online, there are a set of steps that must be followed to obtain a healthy and error-free website, which are reserving the domain and hosting for the website, then finally installing WordPress. Let us talk in some detail about the above.
- Reserve a domain (domain name)
Domain : It is a domain name dedicated to your site that distinguishes it from others and creates a distinctive brand that remains stuck in the minds of visitors and facilitates access to it. That is, it is the address associated with the site and serves as a link that takes you to the site’s space on the hosting. If we present a realistic example of this, your home address is It is like a domain, and the area of land on which this house was built represents hosting.
To do this step, you must first precisely determine the field in which the site specializes; Because based on it, you will choose a domain name that matches it and refers to it.
- Book hosting
In order for your site to be visible to the public, it must be hosted somewhere and a special space must be reserved for it and all its components. There are companies through which you can reserve hosting for the site, and this space is called through your domain. (Read also: What is hosting? )
- Installing WordPress.
Regarding installing WordPress, there is more than one way to install it on hosting, and we have prepared for you a comprehensive guide to ways to install WordPress that you can refer to.
- Choose a suitable template.
Appearance is considered an integral part of the site, as it is the external appearance visible to visitors. It must be as attractive as possible and commensurate with the contents and scope of the site. In the field of real estate, there are many templates that suit the intended purpose:
It may be suitable for the Robolist Lite template or the AcmePhoto template . It has a wonderful appearance with a bar to search for real estate classifications on the site and displays customer reviews. You can install it through the WordPress control panel in easy steps. This is explained in the WordPress template installation guide .
In general, to choose the appropriate template, some important matters must be taken into account, which are:
- Simplicity in presentation : It is not a good idea to choose a complicated template with many distractions. Rather, it is sufficient to choose a template with a simple and concise presentation style.
- Compatibility with devices : Choose a template that is compatible in display with various devices so that all visitors can view the site in the ideal way.
- SEO compatibility : that is, compatibility with search engines, a feature that allows improvement of the site’s archiving and appearance on search engines.
- Site domain. Taking care to choose a template that suits the site’s field of specialization will make a big difference in its popularity and the way all its content is displayed.
You can read the guide on how to choose a template for your WordPress website that we have prepared previously to learn more about the details of this process.
5. Install add-ons
There are a large number of add-ons that are suitable for real estate selling sites and they add really great features. Among these add-ons is a free version that you can rely on in the beginning. The most famous add-ons for real estate sites are the following:
- IMPress Listings
- WP-Property
- Easy Property Listings
- Static Real Estate Plugin
- WP Real Estate
- AgentPress Listings
- Real Estate Pro
- WordPress Property Real Estate Plugin
- Real Estate Manager Pro
There are also paid versions of previous free add-ons.
In this article, we will discuss how to install the Easy Property Listings plugin from within the WordPress control panel by going to “ Plugins ”, then click “ Add New ” to install a new plugin, then in the search box type “Easy Property Listings” and then install the plugin specified in the image above. Through the “ Install Now ” button. (Or read: How to install and activate WordPress plugins )
Then activate the add-on on the site to take advantage of the features it offers, by clicking on the “ Activate ” button.
A new tab will appear in the control panel called “ Property .” Choose “ Add New ” to add a new property and display it on the site. Then attach all the details related to the property, a name for the property, then attach a detailed description of it, then all other information such as: the address, prominent pictures, and features. The property.
Finally, click “ Publish ” and now you have a page with a property displayed in a wonderful way, and you can customize the display method through the template that we installed in the previous step.
The following images show the site that we created in its final form in a simplified presentation that can be customized as we wish, where the properties appear in the desired form to the visitor, and all the details of the requested property are displayed.
Other things you can add to your real estate selling website
- You can attach a form of communication method : Potential customers communicating with you will greatly facilitate the sales process and will add a kind of confidence to them.
- Email newsletter services : The email newsletter is a good option to inform those interested in your field of any developments and any new offers and properties that are published on the site.
- Google Maps : You can easily create Google Maps to display the property address and make it much easier for customers to reach it.
- Electronic payment services with ease. You can attach a purchase button and pay money online only through some specialized additions and ready-made components.
Don’t forget to market your real estate website
One of the most important elements following the launch of the website cannot be ignored, which is to begin the world of marketing the website. Because this would bring wide fame to your real estate activity, and the following are the most effective marketing methods in this field:
- Sponsored ads on social media sites.
In light of the presence of users on social networking sites most of the time and in large numbers, it is a good opportunity to exploit them and advertise your real estate website and business activity through them, such as: Facebook and Instagram, because this is of great benefit to the fame of your site and attracting more visitors and customers, especially since these sites allow you to advertise. Based on people information, you can target categories and ages of people and target areas for advertising and marketing.
- Share the experiences and evaluations of previous customers.
One of the things that leave a first impression on the visitor and increase his confidence are the reviews of previous customers who have previous experience with the company. He feels safe about dealing and purchasing from the site based on these reviews, and they can be published on various platforms to attract the public’s attention and gain their trust.
- Add the sharing feature on social networking sites.
Make your site’s content shareable, as this will increase its level of popularity, as visitors will easily share the content they want on social media sites and other places, and this will increase the site’s audience.
- Host a webinar.
Recently, online seminars have become popular; Because of its benefits, you can invite the public to an introductory seminar about the services you provide and the scope of the site, and financing advertising campaigns to register for the course will increase the number of participants, which will bring great fame to the site.
To learn the details of the world of marketing, we have prepared for you a comprehensive guide to online marketing.
- Tips for an outstanding WordPress website
There are several important things that must be taken into consideration when creating a website, perhaps the most important of which are the following:
- Choose a template that matches the way the site content is presented and its scope.
- Install only the add-ons you need so that there is no conflict between add-ons if there are too many of them and to avoid slow loading of site pages.
- Customize the look to make it suitable and attractive.
- Follow everything new in the WordPress industry and install any new updates you need.
- Maintain security on the site and be sure to install the strongest means of protection.
- Pay attention to how the site looks on mobile.
There are many distinguished sites in the field of real estate that you can review to obtain additional ideas that can be created on the site and learn about customizing the site in the appropriate way for real estate:
Now that you have learned the details of this wonderful world and have become well acquainted with the steps for creating a website for selling real estate on WordPress, all that remains for you is to begin to launch your own website and advertise your business activity, taking into account the previous steps and tips to create a successful website free of errors and problems
