Being visible in search engines is an essential part of any marketing strategy, and it will always be beneficial if these results have a beautiful design and take the visitor directly to the pages they want.
Through this article, we will learn about the concept of Sitelinks, their importance for your site, and how to show them in Google for your site.
What are Sitelinks?
Sitelinks are a group of links that appear below the name of the site, company, or brand in the Google search engine, and which are selected and arranged through Google algorithms. These page links always point to pages of interest or high visits by users. When you search for Apple, the Google search engine understands that I mean Apple and not “apple,” so it allows all of Apple’s website pages to look like this:
If Google, it will show links to the site’s pages to improve ease of navigation, and if you see in the image above, you will find that there is a field that allows users to search directly within Apple’s website.
It even adds the company branch closest to you in the results. It is worth noting that these links can be 2, 4, or 6 links, depending on the site, the number of pages, and the extent to which search engines understand the content of the site.
The importance of showing links to your website pages in search results
Showing website page links on Google has many benefits in terms of improving the click-through rate (CTR), in addition to Google understanding the site content better, and this will certainly improve archiving.
Users will also be able to access all pages of the site and discover the most visited and important pages and deep pages that are difficult to reach by browsing the site.
It also has some advantages over using it in online stores, as it allows users to access offers and take a sufficient look at the products available in the store, to facilitate the purchasing process.
There are also some sites that provide content and at the same time have a group of products, and by searching for the name of the site, users will learn that there are products or services provided by these sites, and an example of this is the OptinMonster site .
Finally, Sitelinks mean that the site is credible. Google will certainly not show site links unless the site has an improved user experience and provides high-quality content and products, so the site is reliable for the search engine.
This is a signal to visitors that this site is reliable and a popular site.
How to display website page links in WordPress
Before we start learning about how to display Sitelinks in search results, you must keep in mind that there is no specific way to do this, that is, it is not like adding a list or contact form to the site. The matter is controlled by Google algorithms.
You cannot control the way the links appear, their number, or the pages that appear. It is similar to trying to reach the first results from Google for one of the keywords, except that there are a set of practices that can be done to show the site’s links in the search results, which are:
Add the site to Google Webmaster
The first step to show links to site pages in search results is to add the site to Google Search Console. This is done by using sitemap and robots.txt files to determine the content that should be archived so that search spiders begin crawling the site pages, archiving them, and then showing them in the search results. You can Read this guide to learn how to add a WordPress website to Google Webmaster.
The site name must be unique
It is necessary to choose a unique name that has not been used before. In addition, it must be more customized. For example, when choosing the name (e-marketing agency) for your website, this will be distracting. When users search for the name of the site (e-marketing agency), no links will appear. Website pages; Because Google will not be able to determine whether a person wants to search for an electronic marketing agency or your website.
At the same time, naming a site with a custom and unique name would be better, for example (Apple). When you search for it, Google will show you the Apple site, in addition to the links to the pages below, because it anticipates the user’s intention and there is no other company or site with that name.
If you have chosen a name before, you can change it to be unique, but at the same time you must consider the costs of this decision. If you have not yet chosen a name for your site, you now have the opportunity to search and choose a unique name to help you show page links on Google.
Using schema charts
You should know that Google works to understand your site through search spiders crawling the site’s pages, and Schema diagrams provide these search spiders with a better understanding of what these pages contain.
Through it, Google will know which pages to add to the site’s page links on the results page.
It is possible to use some plugins that provide you with this, such as Yoast SEO, Rank Math, or All in one schema, the method of using which was discussed in the article What is a Schema? How do you benefit from it ? These schemas can help search spiders identify products, articles, pages, events, contact pages, etc.
Improving the site structure
When the site structure is poor or complex, search spiders will not be able to access all pages or content, and therefore there will be a failure to show links. Because Google originally does not know about the existence of these pages. In the same context, the user experience will be poor because users will not be able to navigate the site comfortably. Here’s an example of bad site architecture:
If you want to improve the structure of the site, you must use hierarchy, improve navigation, and include navigation paths on the site.
It is also important to organize content and create important pages such as About Us, Contact Us, and Products and Services. It also comes down to internal linking between these pages to improve their understanding by search spiders, and the structure of your site must be as follows:
Boost your brand awareness
What we mean by brand is the name of your site, company, business, product or service. Fame is one of the factors that Google uses to show links to site pages in its results. Therefore, you should improve the brand’s reputation and try to increase its spread. The more people search for your brand name, the more it is a sign that the site is trustworthy and starts getting noticed by search engines and hence getting Sitelinks.
Improve site page titles
Page titles are important to be clear, so that it is not difficult for search engines to understand them. For example, a page entitled (Learn more about our business) may be incomprehensible to search spiders and it will be difficult for them to recognize precisely what this page contains, which affects its display. On the results page. However, by using the title ( About Us ), it will be clear that this page deals with information about the site, the store, or anything else.
It must also be taken into account that these titles will appear later in the search engine, so if they are not clear, what is the benefit of them? The titles must be short, expressive of the content on the page, and have a relationship to the keyword you want to rank for. We find that Amazon UAE provides good performance in this area:
And here we have reached the end of the article, and I hope it has benefited you regarding showing Sitelinks in Google. We repeat once again that it is not possible to control whether or not these links appear.
It is up to the search spiders to automatically show them. There is also another way that allows you to display page links in Google and control them by selecting pages and content, but through paid ads in Google AdWords
