It is not necessary to spend more money on advertising campaigns to reap more sales, but there are some innovative ideas that you can take advantage of within your store to convince customers to buy in a larger quantity and thus increase customers. One of these methods is changing the price of the product according to the amount of customer purchases.
The difference in the selling price depending on the quantity of products that the customer adds to the shopping cart is one of the most common modifications that you can implement in your store to encourage customers to buy more to obtain a discount, purchase points, or any other advantages that you specify for them.
In this article, we will learn about using the strategy of changing the selling price based on the quantity of products within the WooCommerce store, and its effect on doubling store sales, and we will also implement it in practice using WordPress plugins specialized in this matter.
How can you change the selling price according to the amount of customer purchases, and what are the benefits of that?
Prices are changed within the store according to the quantity of products that the customer adds to the basket, or according to the total price of the basket, or also according to the total weight of the products, and other characteristics based on which you can apply price changes within the store.
For example, if you have a product in your store that costs $100, you can apply this strategy so that if the customer orders 5 quantities of the product, he gets a 50% discount for one product, which means that he will pay $250 to get all five together, while if he orders 1 quantity You will only get it at the regular price of $100.
Prices are not only changed according to the quantity of purchases, but you can apply it according to the weight or the total price of purchases within the basket. Here are the most important benefits of applying product price diversification within the store:
- Encouraging customers to add larger quantities of products to the shopping cart to obtain the targeted discount.
- Providing product pricing that suits all customers with different budgets.
- Completely increasing the store’s sales percentage due to customers’ desire to double their orders to benefit from the discount.
- Improving the in-store purchasing experience, which encourages customers to return again for repeat purchases.
Therefore, diversifying the prices of products within the store is one of the things that will increase the percentage of your sales and profits in an unimaginable way if you employ it correctly and suit the type of customers in your store.
WordPress plugins help you change the price of the product depending on the purchase status
There are many WordPress plugins that help you diversify product prices, some of which are free and some of which are paid, and we will talk about them as follows.
Add ELEX Dynamic pricing
One of the add-ons that you can rely on for free is the ELEX Dynamic pricing add-on . We will use the addition to explain the diversification of prices within the store in a practical way.
After installing and activating the add-on on your site , we will move to the (Dynamic Pricing) tab that appears inside the WooCommerce tab immediately after activating the add-on, then click on the ( Add a new rule ) button, in order to begin setting a general rule for varying prices for products:
We will now set the price diversification rule for the product. For example, we will set a discount rule if the customer orders the product in a quantity from (2) to (5), as we will provide him with a discount of 20% in this case, and if he orders a quantity less than (2) he will pay the default price of the product.
Therefore, we will complete the data on the page as follows:
- Display name: In this field, you write an address for the discount, as this address appears only to the admin within the control panel.
- The rule applied to: Here you choose from three options, the first is (products in the shopping cart) and in this case the discount will be applied based on the products that are added to the shopping cart, while there is a second option (selected products) where you can apply the discount to some Products that you choose yourself, and the third option (selected category), from which you can apply the discount to a specific classification of products without other classifications so that the discount is applied to it.
- Check: In this option, you select either (quantity) so that the discount is applied based on the quantity of the product inside the shopping cart, or (weight) so that the discount is applied based on the total weight of the ordered products, or (price) so that you set the discount based on the total price inside the cart. Purchases.
- Minimum Quantity: You specify the minimum number of products that the customer must reach to benefit from the amount.
- Maximum Quantity: Sets the maximum quantity of products during which the customer can benefit from the discount.
- Discount type: You can choose from either (discount percentage), through which you can set a discount percentage, such as 10% or 20%, or (fixed price), through which you apply a fixed discount price, such as $10 or $20 dollars.
- Discount percentage: You write the percentage or discount price that you want to apply to the shopping cart for the customer who meets the conditions of the discount rule that you set in all previous steps.
In this step, we create a rule to diversify the prices of the products that are added to the shopping cart, so that if the customer orders a quantity from 2 to 5 of any product, he will receive a 20% discount on each product.
After memorizing this price diversification rule, we move on to the experience of purchasing a product in the store, where we will add one of the products in quantity (1) only to the shopping cart, noting that the default price of the product is $100. In this case, the default price will appear because the required quantity is less than the quantity. Which we have specified in the price diversification rule, which starts from (2) to (5):
We will now double the required quantity of the product to (4). In this case, we will notice that the 20% discount is applied to each order, so that the price of one order will be $80 instead of $100, and in the end the total price will be $320 instead of $400:
In this way, you can create any number of price diversification rules within your store, whether according to the quantity of purchases in the basket, or according to the total price, or even according to the classification or type of products.
You can also set the type of customers allowed to benefit from price diversification, and you can also set a start and end date for price diversification offers, by entering the allowed roles and dates tab:
- Allowed roles : Through this option, you can choose the type of roles that are allowed to benefit from price diversification discounts, such as unregistered visitors, registered customers in the store, or other roles that vary according to the type of your store.
- Valid from date : Here you write the date on which the price diversification rules for products begin to apply.
- Expiry date: The expiration date of price diversification offers is specified.
Add Wholesale Tiered Pricing
The Wholesale Tiered Pricing add-on is one of the paid add-ons available on the official WooCommerce add-on store, which gives the store owner the opportunity to apply price variation to various products and categories in a professional manner. The add-on can be used to apply price change to specific selected products, or to a variety of items. Product classifications, as well as allowing the diversification of prices using the direct discount method, or the percentage discount method. It also provides the option of diversifying prices based on the type of user and his different roles within the store.
Here is a set of the most important options provided by the add-on:
- Diversifying prices based on the user’s rank within the store, whether he is a regular visitor, a registered customer, a site manager, or other roles.
- Various options to control wholesale or retail prices.
- The option to apply the discount using a percentage increase, or a percentage decrease, as well as the possibilities to set a fixed discount rate.
- The ability to set the minimum and maximum quantity of the product required to apply price diversification in the store.
- The ability to display a table containing various prices within the product page, with options to control the look and feel of the table using a variety of ready-made formats.
- The feature of hiding the price for unregistered visitors, or choosing specific user roles to hide the price as well as the add to cart button.
- Options to control the text for the product price as well as the text for the Add to Cart button.
- Compatible with the various products feature, where variable prices can be set according to each type of product available.
Add Price By Quantity Plugin
The Price By Quantity Plugin is considered one of the distinctive additions to the in-store price diversification application, and provides the ability to display a table of various prices for the product within the product page itself so that the customer can view the expected prices based on the quantities he sets, before heading to the order completion page, with The ability to set various prices according to the rank of the user or customer within the store. This is a list of the most important options provided by the addition:
- The addition provides options to vary prices according to the quantity the customer chooses during the order.
- View the various prices table on the product page before proceeding to complete the order. The table provides options for setting the required quantities to view the final price of the order.
- Price variation options can be applied to simple products, or multi-type products, and provide the ability to set price variation for each product type individually.
- The ability to control the start and end dates of discount prices on quantities.
In the end, the quality of the products in your store led to requests for double quantities of the product, so be sure to try applying this strategy to convince customers to buy more.
We hope that in the article you have learned about the practical steps for implementing price diversification, whether using add-ons, as well as highlighting a clear marketing message that convinces the customer to take this action and start analyzing the sales movement in your store after implementing price diversification in a way that encourages the customer to add more quantities of the required product to benefit from the prices. The discount he will get when the quantity is doubled.
