When you watch an episode of a program on YouTube, with a historical or religious title, for example, YouTube suggests to you subsequent clips on the same topic or with the same character or field, so you watch in sequence and begin to open clip after clip, so your wealth of knowledge about it increases, and you become more understanding of it. This is called (interaction). The user) sought by various sites, regardless of their content and content.
By the same principle as similar sections, article site owners work to show the reader relevant content to increase his connection and interaction with the site and keep him longer on the site. What do you gain from the user’s interaction with your site? How can you achieve this? What tools are used for this? We will answer these questions within this article.
The importance of user interaction with your site’s articles
Why is it important for a visitor to interact with your site? By reading at length or constantly browsing and sharing his opinions and impressions? User interaction with the site is measured by the number of clicks, views, and preferences, so through it you can understand the customer experience more based on these metrics, and thus it is easier for you to develop a special strategy to gain their satisfaction, and through it you can also build a relationship of trust between you and your customer, so your site becomes a reliable source of information. Therefore, it makes it easier for you to sell your products later if you are the owner of a website and an online store. By measuring user interaction, you can know which articles or products are most requested or visited, and thus you can exploit them to display your ads, which are an excellent source of profit.
These benefits can be summarized in the following points:
- Show old posts and refresh them, because WordPress shows new posts first.
- Strengthening the reader’s relationship with your site, to provide you with all the information he needs about a topic, so he does not need to search another site to learn more about it.
- Reading an article and then leaving the site does not build a loyalty relationship between the reader and the site, so reasons must be provided that increase the reader’s stay on the site and thus increase his loyalty.
- Some users face difficulty in accessing the required content, for whatever reason, and displaying related content solves this problem, through which visitors can access content that they do not find through direct search.
- Increasing the material and content read, heard, or viewed increases the reliability of your site and thus increases posts and interactions on it.
Let us not forget that it is necessary to provide organized and actually useful content in the beginning so that you can benefit from this feature to the fullest and accrue these benefits to you.
So how can we do it to reap these returns?
If you are the owner of a website on WordPress and you publish your educational, literary, or other articles on it, one of the most important ways through which you can improve user interaction is by suggesting relevant content, or showing the most popular and read articles on your site. We have previously talked in detail about how to publish the most popular articles. Popularity , allowing you to disseminate your articles more widely and giving the visitor access to a greater number of your articles that were excluded due to their age.
As for the tools used in this, they are add-ons; The easy, fast and efficient solution to many of the features added to websites, and here we will present a number of these additions with a simple analysis of them so that you can choose the best addition that suits your site and content:
1.Yet Another Related Posts Plugin
We start with a plugin that has been approved by a number of WordPress users. It is a plugin (Yet Another Related Posts Plugin) installed by more than 100,000 users and rated five stars by 661 people. It requires WordPress version 3.7 or higher, and PHP version 3.5 or higher.
YARPP supports any type of visual, read, or audio content, and through it you can exclude specific content based on its category, for example, or the tags included in it, etc. One of its most important features is the easily customizable template system, through which you can display relevant content to the reader through thumbnails. You can control the form of this display.
The addition algorithm compares the title, tags, and category of the specific content with the rest of the content on the site, and sets a minimum level of matching, so that if other content on the site links to it, it considers it to be similar and related content and thus displays it to the visitor. You can modify this algorithm to have greater control over the interconnectedness of the site’s content. Therefore, you must have technical knowledge to modify and customize as you want, as it is not completely easy, and it is worth noting that you can manually add relevant content based on users’ behavior, for example, and their previous likes and preferences.
2 – Contextual Related Posts By WebberZone
The second add-on on the list is ( Contextual Related Posts By WebberZone ), which is an add-on with a long list of features. It is characterized by flexibility and ease and does not require more than downloading and activating it, so that the work of linking the related content to each other begins immediately after activation. As for its flexibility, it is evident in the multiple ways of displaying the content, as it You can display related content using a custom template in the Gutenberg editor, through widgets, or via a shortcode.
You can also modify the code as you wish, in terms of editing the HTML tags used and adding custom CSS to style the displays, and if you have advanced developers, you can use the filters in the addition and edit it as you want.
You can specify a specific number of articles suggested to the visitor so that the page design does not become distorted. You can also specify the places to display these suggestions on the page and add thumbnail images through the URL link to customize the image for the content, or just list the list of suggestions only. The add-on contains a (cache) that allows you By linking articles together without excessive load on your server.
The add-on is compatible with the General Data Protection Regulation for users ( GDPR ), so it does not collect any user information. Posts are processed on your site only and are not exported to any third party.
3 – Related Posts For WordPress
Another distinctive add-on for this purpose is Related Posts For WordPress. This add-on is characterized by its lightness on the server due to the cache memory, so that it does not affect the speed of your site, and does not use any servers outside your own site.
The real advantage over other add-ons used for this purpose is the ability to modify the link in the content. After activation, it links similar content together while leaving you the option to cancel this link or add a new link to specific content. This feature helps in developing the add-on as it can link to the content more accurately.
Another advantage is that it works on various types of content, even WooCommerce products, which really need this feature, and this will inevitably keep your customer for hours in your store browsing similar products that match his taste.
4 – Related Posts by Taxonomy
We move to the (Related Posts by Taxonomy) add-on . What strengthens this add-on in the arena of competition among add-ons is that it can find similar content regardless of its category, tags, or type, and of course it includes multiple display options for related content, so you can view it through images. Thumbnails, links only, complete posts, or excerpts from previous posts that you want to refer to.
One of its advantages also is its high speed, as it does not affect the performance of your site at all, and it displays the relevant content in order according to the degree of compatibility with the specific content. It is possible for an article to share with another article on the general topic, and share it with another on a more specific side and close to the first article, so the article that is closest to the topic appears. Firstly.
When you display a list of related content, you can specify the date of publication, the number of posts, and other categories to determine what content is most relevant. You can also exclude certain terms from the search. If there is a term that is frequently ambiguous and is linked to another topic that may cause misunderstanding to the reader, you can use this feature to exclude it and filter it. Content is organized
In addition, it is a highly customizable add-on, as you can use the filtering tools to change the default behavior of the add-on, so that the suggestion is more relevant to the main topic.
5 – Jetpack
We move to a leading, high-level plugin for WordPress users that has many uses, which is Jetpack . It is not a plugin dedicated to showing relevant content, but it performs this service within its abundant features. You can adjust the settings of related articles through the (Traffic) window, where you will find several options to control the way they are displayed. Relevant content: What distinguishes Jetpack is that it does all the analysis and processing through its own servers and not through your site’s server on WordPress, which means less effort on your server and thus less pressure on it.
Like other add-ons, you can also place thumbnails of related content, and you can customize related posts manually using a set of code prepared by the Jetpack developer team. It is worth noting that the related posts feature in Jetpack is not a separate add-on itself, but rather a feature within an add-on. Full Jetpack, so you will have to download the add-on to take advantage of this feature, unlike previous add-ons specialized in this function.
6 – Thumbnails
This add-on is completely opposite to the previous add-on, as it is designed specifically for the purpose of displaying relevant content. It is one of the easiest and simplest add-ons, as it does not have any complicated settings. Only through it can you display the relevant content in thumbnails, either on the sidebar or at the end of the article, in addition to a few Simple formatting options, compatible with SEO through error-free code. Simply put, we can say that it is an easy and initial solution if you want to start with it and then improve to an option that includes more advanced settings later. This addition has gained the approval of many WordPress users as it activates more than 40 thousand installations for it.
7 – Inline
Through the Inline add-on, you can predict the purpose of this add-on from its name, as it is distinguished from previous add-ons by the ability to place relevant content within the article or post and not at the bottom of it, for example, or on the sidebar. You can count it as a unique feature if there is an actual connection between the content displayed and the related content. Relevance, and the reader’s understanding is complete when he views the group of sources collected in one article, and he sees them as complementary sources more than just suggestions at the bottom of the page if you want to read them or ignore them, but unfortunately they only provide this method of presentation, so if you want to add content to Sidebar or bottom of the page You will have to use another independent plugin.
Conclusion
After reviewing the group of add-ons that provide you with the service of displaying relevant content, which increases the customer’s time on your site pages and activates the ways of interaction between you and your visitors, you can examine each add-on more closely to find out what suits the nature of your content and your site, as there is no single best solution for all sites. Blogs, and the many options, give you the freedom to use, innovate, and experiment more in search of what is most suitable for you, and no matter how much time it costs, it is of course worth it. Do not delay in using this feature for your content, and maintain your readers intelligently and gain their loyalty.
