you are the owner or developer of a WordPress website, you certainly want to improve the performance of your website, whether by increasing your audience base and number of visits, increasing the conversion rate, etc.
The best way to help you achieve this goal in an organized and practical manner is to track WordPress statistics, for example, the number of visits to each page or article, the source of the visit, and many other important information, and then analyze that data to determine the strengths and weaknesses of your website.
There are many WordPress statistics plugins that you can rely on to track your website’s performance, and choosing the most appropriate plugin helps you organize and quickly understand your website’s statistics and helps you improve your website’s performance.
During today’s article, we will provide you with a comprehensive guide to the 6 best plugins for displaying visitor statistics in WordPress, along with an explanation of the mechanism of use and installation on WordPress, so continue reading with us.
The importance of knowing WordPress statistics
The basic rule for developing a WordPress website is to learn, then test, experiment, and then correct, as there are no fixed rules or steps for developing a successful WordPress website.
Therefore, you should use WordPress statistics plugins on your website, as they help you see the overall impression of your site in a comprehensive manner and determine its compatibility with the future plan or desired goal.
WordPress statistics plugins help you with various information about your website, the most important of which is the following:
- The number of visitors to each article or page separately, as well as determining the rate of visits, increase or decrease.
- The time a visitor spends on your website before leaving.
- Featured pages or articles on your website.
- The best-selling products if you own an online store.
- The rate of clicks on your website links.
- Track the performance of advertising campaigns from different advertising sources on your site.
- The devices that visitors rely on to access your website, for example, computers, mobile phones, or tablets.
- Determine the source of visits, for example, the Google search engine, Facebook social media, or others.
It collects and analyzes this information with the aim of identifying points that help develop your website and works to enhance it, and vice versa, points that negatively affect your website. It also helps you evaluate the plans and strategies that you follow in improving your site’s performance, especially with respect to search engines.
After we learned the importance of knowing WordPress statistics on our website, the next step is to determine the best WordPress statistics plugin suitable for us. This is what we will explain in the following paragraphs, but let us first explain the difference between Google Analytics and WordPress statistics plugins, so continue reading the article with us.
The difference between Google Analytics and WordPress statistics plugins
Google Analytics is a free tool supported by Google that helps website owners fully track the performance of their website and display all statistics separately on the external Google Analytics page.
Some users may struggle to use Google Analytics directly, especially beginners, because it requires some relatively technical experience, whether accessing the required information or the mechanism for dealing with it.
Therefore, most website owners are looking for alternatives to using Google Analytics directly, and here they rely on WordPress statistics plugins, as these plugins help bring information from Google Analytics and then organize and display it directly within the WordPress control panel without having to leave your site. .
Also, some WordPress statistics plugins depend on the statistics of the WordPress site itself, not just Google Analytic statistics, and also display them in a simplified form on the WordPress site, thus making analyzing WordPress statistics easier and more accurate.
6 plugins to display visitor statistics in WordPress
As we mentioned in the introduction, the number of WordPress statistics plugins on the WordPress Store is large, and you must choose a plugin with an organized interface and information that is easy to access, understand, and analyze so that you get the maximum possible benefit in a quick time as well, and during the following paragraphs we will present to you a group of 6 plugins that will help you Display WordPress statistics in a practical and organized manner.
1- Add Jetpack to display WordPress statistics
The Jetpack add-on is one of the most important WordPress add-ons in general, and not just in the field of displaying WordPress statistics. Therefore, it is considered a multi-use add-on, whether in securing the site, increasing speed, backups, sharing options via social media, and much more.
The Jetpack plugin was programmed by the Automattic group, which is responsible for developing the WordPress system in general. Therefore, you will find complete compatibility between the Jetpack plugin with WordPress, and the number of its users reaches more than 5 million users around the world. You can find the Jetpack plugin automatically installed on most versions of WordPress, but it needs to be updated. Just.
The Jetpack plugin helps you access all of your site’s statistics, including the number of visits, comments, articles, and more, with the ability to sort the statistics for each article separately through a simple, organized interface within the WordPress control panel.
The Jetpack add-on relies on fetching statistics from the WordPress.com platform and not from Google Analytics, unlike most of the other WordPress statistics add-ons in today’s article, in the free version.
WordPress.com statistics may not be sufficient as they do not contain the bounce rate or the rate of visitor staying on pages, page navigation, etc., so the Jetpack add-on can be linked with Google Analytics, but in the paid version of it.
The method of installing the Jetpack plugin on WordPress does not require technical experience, as you enter the main WordPress control panel, choose Add-ons from the side menu, and choose Add New from the drop-down menu.
After that, you search for the Jetpack add-on in the search box and begin installing the add-on, as shown in the following image:
After that, you wait until the add-on is downloaded and installed on your website, then click Activate. In this way, the Jetpack add-on has been installed correctly on your website.
You will now find a new tab in the side menu called Jetpack. Click on it until you are directed to the Jetpack add-on control panel. From the control panel, choose Jetpack setting as shown in the following image:
You will then be asked to register a new, free account on the Jetpack platform, or you can register using your Google account as shown in the following image:
You will be asked to choose the paid plan appropriate for your Jetpack account, but you can rely on the free version as we explained previously, and you will find this option at the bottom of the page, exactly as shown in the following image:
In this way, the Jetpack plugin has been activated on your website, and you can now access all WordPress statistics by choosing the Jetpack tab from the WordPress side control panel, and from there you choose the status, and you will find detailed reports on traffic or comprehensive views of the site, as shown in the following image:
You can rely on the free version of the Jetpack add-on to fetch statistics from WordPress.com, and rely on one of the following add-ons to fetch statistics from Google Analytics, and there is absolutely no conflict when installing more than one statistics-related add-on on the same site, so continue reading the article with us.
2- Add MonsterInsights
The MonsterInsights plugin is the most widely used and popular plugin by users to obtain WordPress statistics, as the number of its users reaches more than 3 million users. It was programmed by Yoast SEO, which is one of the main pillars of WordPress plugins, with the aim of linking with Google Analytics.
The MonsterInsights plugin comes with a free version and a paid version as well, but getting the free version is enough to get WordPress statistics. We will explain to you the importance of the paid version, but let us explain the features of the basic free version first, which are as follows:
- Ease of linking your website with Google Analytics without the need for external add-ons or adding special programming codes.
- Obtain all basic reports from Google Analytics and display them in an organized and clear manner in the form of tables and graphs from within the WordPress control panel without having to leave your website.
- The ability to specify multiple information about the visitor, including country, gender, device used, etc.
- Determine the source of the user’s visit and the keywords that helped convert the user to your website.
- Monitor link click rate and internal conversions.
- The ability to prepare special tables and fully track the movement of the tables in terms of the number of transfers on them, transmission operations, etc.
- If your site relies on downloads, you can monitor the entire download process by adding MonsterInsights.
- The ability to identify the most visited posts and pages according to their statistics and include them with a special code in the required part of your website.
As for the paid version of the MonsterInsights add-on, it provides you with some additional features, for example the ability to sort all previous analyzes according to the author or a special classification, as well as advanced analyzes of products and sales for online stores. Most of these features are available for free in the following Analytify add-on, so continue reading the article with us.
Link to the MonsterInsights plugin on WordPress
3- Add Analytify
The third addition is the Analytify add-on, which is the latest addition dedicated to tracking WordPress statistics in today’s article, but in a very short period of time it has become one of the most important main tools that help you monitor your website, especially online stores.
The Analytify add-on helps connect your website with Google Analytics as well, but the main reason for the widespread spread of the Analytify add-on is that it does not depend on fetching data directly from Google Analytics, but rather it analyzes the data, reorganizes it, and displays it in an organized and clearer manner that suits users and provides many features. The most important of them are the following:
- It provides most of the main features of the MonsterInsights plugin, but in a more organized presentation that is suitable for beginners.
- It provides a set of recommendations and suggestions to improve your site’s performance based on its analysis of your website’s statistics.
- Get WordPress statistics in real time, so you can actually track visitor performance within your website.
- Analyze and display the results of the bounce rate to determine why the visitor left your website and try to improve and address those points.
- The possibility of preparing lists of your website statistics, for example, the most important countries visiting your site, or the most important sources of visits to your site, etc.
- The ability to track the results and performance of advertising campaigns directed to your website, but in a simplified manner in terms of the number of visits and the keyword only, as it is not primarily intended to perform that function.
- Monitor your website’s performance on tablets separately in the custom AMP version.
- Providing the feature of analyzing online store products in terms of products, sales, redemptions, inventory, etc., for free, unlike the MonsterInsights add-on, which provides these services for a fee.
Link to add Analytify to WordPress
4- Add Site Kit
The fourth add-on is the Site Kit add-on , which is the official add-on from Google to fully monitor and track WordPress statistics, and it is used by more than 3 million users.
What is distinctive about the Site Kit add-on is that it officially brings together all Google services within your website. If you rely on Google services, for example, Google Analytics and Search Console, then the Site Kit add-on is the ideal addition for you, as it provides many features as follows:
- Site Kit is a completely free and open source tool.
- The Site Kit tool helps you connect with Google Analytics directly using a Google account only, and works to bring all WordPress statistics in an organized manner within a special control panel on your website.
- The ability to view all your website statistics from the PageSpeed Insights tool, which helps you monitor site speed and display problems to provide the best user experience.
- The ability to view your site’s profits and analyze keywords from your Google Adsense account.
- Monitor your website’s performance in search engines by pulling data from Search Console and displaying it within your website.
- The ability to display all previous points separately on all articles and pages of your website.
Link to add Site Kit to WordPress
5- Add Independent Analytics
The fifth addition in today’s article is the Independent Analytics add-on, which is completely different from all previous add-ons in the article as it relies on statistics from its own servers, meaning it does not depend on Google Analytics or WordPress.com statistics.
You install the add-on on your website and automatically add its code to all pages and articles of your site. It monitors and tracks the performance of those pages and displays them directly to you within your website. It provides you with a variety of features, the most important of which are the following:
- The Independent Analytics add-on is completely free.
- Display website statistics in the form of a table with clear lists in terms of number of visits, classifications, and writers, with the ability to sort and arrange according to those lists.
- It does not conflict with other WordPress statistics plugins, as the Independent Analytics plugin can be installed in addition to one of the other plugins to provide an accurate analysis of your website by comparing the results.
- Create separate analytics on AMP tablets.
- Find pages with a high bounce rate, for example 404 pages, and eliminate them completely with the available conversion features.
Link to the Independent Analytics plugin on WordPress
6- Add WP Google Analytics Events
The last addition in today’s article is the WP Google Analytics Events add-on, which is one of the distinctive WordPress add-ons that works to provide detailed behavioral analyzes on visitor performance within the pages of your website.
As all of the previous additions provide you with an analysis in terms of the number of visitors or the country, etc., but they do not provide you with an analysis of the performance and movement of the visitor within the pages of your website, for example, the rate of reading the article, the rate of clicking on internal links, and the period spent within parts of the pages in detail, unlike the addition WP Google Analytics Events provides you with all those analytics.
Therefore, the WP Google Analytics Events add-on helps you prepare more detailed and accurate reports about your website and provides you with many other features, the most important of which are the following:
- Determine the rate of page reading by visitors and determine the point at which the visitor leaves your website.
- The ability to prepare special schedules and track the performance of those schedules for visitors.
- The ability to track visitor clicks and internal links on your website pages.
Link to the WP Google Analytics Events plugin on WordPress
Conclusion
Tracking WordPress statistics is one of the most important technical points that must be taken into account in monitoring the performance of websites and developing future business plans. It is also a general indicator that helps you verify that the site is on the right track.
During today’s article, we provided you with a comprehensive guide to WordPress statistics in terms of their importance to your website, as well as presenting the 6 best plugins for displaying visitor statistics in WordPress and the difference between them in terms of the information provided, the method of display and access to it, and installation on WordPress in detail.
