they will buy from you,” and as an online store owner, activating a loyalty program within the store is one of the things that should receive your attention because it helps you make your customers trust you, and thus buy from you.
Activating the loyalty and trust program for the store’s customers does not mean only showing them a thank you message for being one of our customers! But there are practical steps that must be taken in order to activate the loyalty program within the store, which helps you double the trust between you and your customers, which certainly leads to doubling sales.
We will begin this article by talking about ways to increase the trust of online store customers, then we will move on to explaining how to activate loyalty points for customers, which encourages them to return to the store for repeat orders, in addition to recommending the store and its products to other customers.
What is the loyalty program for store customers? How does it work?
The loyalty program within the online store (Loyalty program) is practical steps, incentives and gifts that are offered to either new buyers and customers, or to existing customers with the aim of encouraging them and urging them to complete more orders, and most stores that activate their loyalty program obtain the largest percentage of their sales through buyers. In their loyalty program.
We will explain in practice how to activate the loyalty program within your online store, but before that, let us show you some ideas that you can use one or some of to activate the loyalty program for your store’s clients and customers with the aim of encouraging them to complete more orders:
- Offering a discount for the first time : You can provide a special discount only for new customers who register an order for the first time in the store. This helps you acquire more new customers.
- Providing free shipping : One of the methods of activating the loyalty program within the store is to activate free shipping for orders that reach a specific financial value. You can provide free shipping, for example, if the customer adds products to the cart worth up to $100. This helps increase the loyalty of your customers and encourage them. To add more products to the cart.
- Celebrating seasons and occasions: You can send discounts or points to your customers on public occasions such as Eid al-Fitr or the Hajj season.
- Adding points for purchases: You can add points for every customer who completes a new order within the store, and when his points reach a certain limit, you can exchange them for products or discounts within the store.
- Offer a trial period: If you sell digital products, you can offer a free trial period for new customers to try the service without paying any fees.
How to activate the (loyalty program) within the store to double sales
After we talked theoretically about the various methods that help you double the trust of store customers by activating the loyalty program, let us now begin the practical application using various WordPress plugins that help activate and manage the loyalty system for store customers in order to double sales and raise the degree of trust in the brand name.
WordPress plugins to activate the loyalty program within the store
There are many free plugins in WordPress that help activate the loyalty program for customers and customers of the online store, by providing a set of options for sending gifts or discount vouchers to customers who do something inside the store.
One of the most popular of these add-ons is MyRewards , which we will apply a practical explanation to in order to activate the loyalty program within an online store built using WooCommerce.
Install and activate the plugin on your site , then go to the plugin’s Settings tab within the WordPress control panel, and click on the Run Wizard plugin installation program button.
The add-on configuration program will open in front of you, through which you will set the conditions, points, and rewards that you want to send to your store’s clients and customers. The following image shows the first interface in which you are asked for four important data as follows:
- Points for every dollar you spend: In this box, you can write the number of points you want to add to the customer’s account for every dollar he spends in the store.
- Points were placed on the order: In this option, you can set the number of points that you would like to send to the customer after he completes any order within the store.
- Additional points on the first order: In this box, you write the number of points you would like to send to anyone on the day they register and complete their first order within the store.
- Points for product review : In this box, you write the number of points you want to send to anyone who writes a review of the product they purchased.
Click on the (Next) button after setting the points system the way you want, and then the following interface will appear through which you can specify the points exchange system and use them to obtain discounts, where you choose the type of discount that you want the customer to collect after reaching a certain number of points. .
As you can see in the picture, you can choose whether to add points to the marketing cart, send a discount coupon, or send a percentage discount, then you set the number of points required to collect the value of the coupon, and you must also specify the value of the coupon in the store’s currency.
As you noticed, the add-on provides you with only three options (points on the shopping cart – coupon – discount), but it provides more options in its paid version.
In the next interface, you will see a summary of the settings that you have completed to set and operate the loyalty system within the store by activating the feature of collecting points for every purchase or specific action carried out by visitors inside the store. Within this interface, you will find a special option to activate sending via e-mail, and you can activate it if I wanted gifts and discount vouchers to be sent to customers via their email.
Thus, you have configured and activated the points and discounts system within your store, and any time a customer completes an order inside the store, points will be assigned to his account, and when the points reach the number required to collect a purchase voucher or fixed discount, an email will be sent to him with the voucher details in exchange for collecting points. In-store purchases:
You can customize the content of the email message that is sent to the customer with the discount coupon code data and modify it in the way you want, by entering the ( Appearance ) tab located within the add-on settings panel, then heading to the Email tab , and here all the elements that are displayed will appear before you. Send it to the customer via email and you can modify and customize it the way you want:
Add Mycred
There are also many other free add-ons similar to the add-on that we explained in the previous paragraphs, which help you implement the procedures for activating the loyalty program for your store’s customers, including the free Mycred add-on , which provides you with the ability to activate the loyalty program through 3 various options that you can choose from:
- Points system: It is similar to the system that we explained in the previous addition, where you can set special conditions for sending points to the customer’s account after every action he takes inside the store.
- Rank system: It is a system that supports the activation of the loyalty program by adding a specific rank to customers who reach a certain number of points or purchases within the store.
- Badges system: Through it, you can assign a special reward to any customer who obtains a specific badge, according to the number of orders he made inside the store.
Add Raffelpress
We also point out the Raffelpress add-on , which is more than wonderful in supporting the activation of the customer loyalty program within the store. This add-on helps in creating Giveaways competitions in which all visitors to the site or store can participate, enter their email addresses and invite other users to enter the site and participate in the competition.
We have explained this addition in detail in an article explaining how to create competitions within the site to double visitors’ interaction and spread the brand name on a wider scale.
Add YITH Points
In addition to the free add-ons that provide some simple options to activate the customer loyalty program in a simplified manner, there are many paid add-ons that provide more professional options for creating the loyalty program in an automated way that is able to increase the loyalty rate of your customers in an extraordinary way, and one of the most famous of these add-ons is the YITH Points add-on.
This add-on is one of the most popular add-ons specialized in activating options to increase customer trust and loyalty within the online store. Here are the most important features that the add-on provides:
- Increasing the rate of customer interaction with the brand, through the purchase points system, which sends points to every customer who performs an action inside the store, which helps build a long-term relationship with customers.
- The addition provides the ability to run discount points automatically, as well as manually, as you can manually assign points to a group of customers but not others.
- The ability to set discount points only for members who subscribe to the site with a paid membership, for example.
- The option to exclude some customers or users from obtaining points while using the store.
- Providing conditions for setting the points system, so that you can apply a condition on the day by assigning and sending discount points when customers perform a specific action within the store that you specify.
- The ability to link points to classifications and types of products within the store, as well as exclude some products and classifications from the points system within the store.
- Control the look and feel of the points tab within the customer account in the store.
Additional tips to increase customer confidence in the brand name
Your role in doubling customer confidence is not limited to activating the loyalty program only, but there are many things that you must pay attention to, and at the conclusion of the article, let us review for you the most important procedures that you must put in the account while working on managing your website or online store in order to double trust. users and customers to a large extent.
Provide genuine customer service
One of the measures that you must pay attention to in order to increase customer confidence in you is to provide technical support and real customer service, as the more the customer feels that there is something that helps him answer his inquiries quickly and meets his needs, the greater his degree of confidence in the brand.
One of the things that helps you provide distinguished customer service is providing live chat within the store. This feature is not available in major international stores, and therefore it can be an important competitive advantage that helps you take your customer service to the next level.
Be very transparent
The customer’s feeling that everything inside the store calls for transparency and clarity gives him a great deal of confidence in the brand name, and transparency means providing everything that customers are looking for in a high level of clarity, and one of the procedures that helps you in this matter is activating product ratings and reviews , as it is preferable A large percentage of customers view reviews from previous customers, and this greatly encourages them to continue browsing products and completing more orders.
It is also important to set product prices in a highly transparent manner, taking into account adding and announcing shipping prices to customers, and do not let them be surprised by additional shipping prices. The more transparency there is regarding prices before completing the order, the less likely there will be returns.
Also, if you target your customers in more than one country, it is necessary that you activate the change in the price of the product based on the country , so that each customer in his country can see the price clearly. In general, the more you are keen to provide a great deal of transparency within your store, whether at the level of products, their prices, images and descriptions, as well as at the level of technical support, the greater your chance of gaining the trust of your customers.
Be present on social media platforms
The more widely you are present on social media platforms, the easier it is for your customers to reach you and interact with you easily. This enhances the degree of trust that your customers place in the brand name.
You can use one of the social media marketing plugins to ensure that you reach the largest possible segment of the target audience across various platforms and marketing channels.
Social media platforms currently receive very great attention from Internet users, and the average user spends many hours on these platforms, which means that your presence in the name of your brand on these platforms enhances the increase in brand confidence and its spread on a wider scale, which means more opportunities to attract customers. New customers, increasing the confidence of existing customers, and ultimately doubling your sales.
Conclusion
Don’t make your e-commerce goal to get someone interested in your products, and then just encourage them to order the product! Rather, it is necessary, as an online store owner, to constantly strive to build a strong relationship with all your clients and customers.
There is no doubt that activating the loyalty program, which we explained in detail within the article, is one of the most important means that helps strengthen the relationship with your customers and spread the brand name on the widest scale required. .
