Everyone who sets out to create a successful web page wonders what a web page is and what the components of a page are. In today’s world, in which the use of the Internet in electronic marketing has become one of the most important matters to build a strong presence on the Internet, excel in choosing the display method, designing the interface, and providing the best possible performance experience.
Many people spend their time on the Internet either browsing, flipping between pages to avail a service, purchase a product, or delve deeper into knowledge about something. Use this time to increase traffic to your web page, increase traffic around your website and grow your company or business.
So what are web pages? What are the types of web pages? What are the elements of a web page? We will answer these terms and basics by providing more details, while we will reveal some important tips on building a successful website. Rest assured that these definitions provided will be a great and strong start for you.
What is a web page?
Web page: It is a document that already exists within a website, and is usually written with a URL . The web page is used to display information and data, which may be graphics or explanatory and marketing videos. The web page may also contain files, texts, and images for the presentation shown to the visitor in an image. Readable and visible.
Each web page corresponds to different types of content and topics offered by different websites, and the page is viewed over the Internet using a web browser connected to a web server.
The user or visitor can access web pages by entering written text representing the address in the browser search bar, which may be Google Chrome, Firefox, Internet Explorer, Opera, and can navigate between other web pages within the site, through a hypertext link.
The importance of the web page in the Internet world
When wondering what a web page is or what it is used for? This can be answered through the following points, regarding the reasons for taking advantage of the web page in active businesses and companies.
Credibility
Building a strong presence on the Internet is one of the important reasons for obtaining web pages, as improving the credibility between your business and your customers is one of the best ways to stand out among other companies that provide services or products in the same field in which your company operates. Therefore, it can be said that knowing how to improve credibility is the first foundation that must be taken into account when building a business and marketing it through pages and websites on the Internet. This is done by communicating high-quality information about your business and the services provided. The web page can be the first interface and a symbol of trust and credibility for your customers about your business.
Digital marketing
If you want to get more visits to your web page, or you want to create a digital marketing plan in an effort to develop and grow your business. The best way to get the desired results is to make the most of traffic to your web pages.
Having a digital marketing plan helps the owner of the company or web page achieve the highest percentage of visits from the business’s targeted customers, which represents an essential starting point for obtaining the greatest possible return for investing this profit in collecting greater rates of visits more effectively by creating plans. To post advertisements online.
Brand awareness
Creating web pages for your business helps create complete consumer awareness of your brand. When searching for a product offered by you and other similar web page owners; It must be guaranteed that the user will search for your brand specifically, and even if he does not, he will want to find your brand in the first search results. Therefore, you must consider building a strong brand for your business to attract the largest possible number of potential customers and visitors and build a strong customer base. Which will help increase the audience’s awareness of who you are? What do you offer?
What are the elements of a web page?
The web page represents one of the most important and most important things on the Internet because of its great benefit to company and business owners. Continue in the following points to learn the answer to the question: What are the elements of a web page?
Texts and written content
Text and written content are the first elements mentioned as an answer to the question: What are the elements of a web page? It represents the best way to communicate information and data about web pages in all diverse fields of work, and it is possible to explain in detail about a specific topic, from explaining a phenomenon, marketing a service, or describing a product offered by commercial web pages. Written content is the most important method of presentation, in terms of the site owner providing an definition of who he is. What services does his company provide? Or information about the company’s history, methods of communication, and other things that can be interpreted in informational or marketing writing as the most appropriate way to communicate with the customer indirectly.
Pictures and drawings
Pictures and drawings are one of the methods of explanation and clarification that writing cannot provide. Some things, no matter how detailed they are explained, will not provide a clear understanding of what the matter is about. In this case, if a simple, explanatory and clear-to-understand picture is designed or chosen for that matter that is difficult for the writer to explain. In this way, you have conveyed what you wanted to convey in an easy way, but sometimes the image alone is not enough for clarification. In this case, it constitutes a way to increase understanding and awareness in addition to the texts and written content.
Hyperlinks
Hyperlinks have brought about a revolutionary shift; At first, it was difficult to access other documents related to the same topic for which the text was presented, with difficulty remembering and referring to the long addresses of previously visited sites. Therefore, the web was developed and hyperlinks appeared to enable the process of linking written content with other documents, by associating a word or address with a URL, from which the selected word appears in blue to identify it among other texts. All the reader has to do is click on the word associated with the URL, and then he will be transferred to another web page and view the existing content. The goal of this is to expand the reader’s perceptions and make it easier for him to access more comprehensive clarifications regarding a topic, either through external web pages or other pages. Web added to the main web page on the same site.
Interactive and multimedia elements
Interactive elements are essential resources on web pages of various topics and fields; It is one of the factors that makes the visitor stay longer on the web page, because it conveys to him the impression of communication and interconnection, even if it is indirect. Whenever the customer repeats his visits to the site, these interactive elements leave the visitor with a feeling of familiarity with the web page, which makes him a permanent customer of the page. This effect becomes more apparent over time when building a strong customer base for the company thanks to things that may not be important to add to some website owners, but they may be one of the ways through which the interactive web page obtains a large rate of repeat visits, and it is a powerful assistant in maintaining activity. A permanent contribution to the company’s position and subsequent growth.
What are web pages?
To discuss and answer in detail what web pages are, we will mention some examples of them below:
Static web pages
They are several fixed pages that come as a result of the website owner choosing the type of website (static website). These pages come with a fixed number that was predetermined before the website was created . These pages include some elements such as images, videos, and texts. What distinguishes this type of web pages is that they cannot be influenced. It depends on the visitor’s interaction with the page content.
Dynamic web pages
It is a simpler type of static web page and takes longer to load, because it contains different applications, programs and services that the server must provide, including databases , from which the page content can be retrieved. Dynamic web pages are usually written in ASP, CGI, and AJAX to specify frequently changing information.
Responsive web pages
It is the type of page on which all designed web pages are created. It is a responsive web design approach, the aim of which is to adapt the web page to different devices, regardless of their type or resolution. Where when the customer moves from using the computer to the phone and opens the same web page; The page automatically transforms to accommodate the capabilities of the other device and adapt it to the screen size by reducing or enlarging the size of the text or images displayed based on the scripting capabilities.
What are the types of web pages?
The rates of designing websites and web pages have increased significantly in recent times, and with the diversity of website fields, this greatly calls for the need to learn more methods in page designs. In case you are wondering what are the types of web pages, you can get the answer by showing us some of the basic pages in most website structures.
Blog and news page
It is a page found on almost all websites, including e-commerce sites, educational platforms, shopping stores and companies, because its goal is to give a comprehensive definition about the owners of the company or individuals involved in providing services. The basic content for which the website was created may be displayed on the news page. This varies between types of sites . It has become necessary to stay above the competitive environment, constantly updating content in addition to being compatible with design and technical requirements.
Page 404
It is a page that appears to the user if the requested page does not appear, or he enters the wrong URL, or the user tries to access a page on your site that you have archived or deleted. Therefore, in any of these or other cases, you should consider creating a custom, well-designed 404 page on WordPress, and include some information that will direct the user to take appropriate action to exit this page and move to the home page.
Services page
It is a page that presents an introduction to the services provided by the company or individuals. This page is a brief explanation of the services in addition to the presence of pictures and icons that may be sufficient to display text. However, it is advisable when writing content that it is easy to read and short, but describes the service well without introducing difficult terms. You should also take into account the use of bullet points to facilitate reading and make it scannable.
Products page
It is a page where the detailed presentation of the products offered is presented, unlike the services page; They are limited to brief descriptions and mainly use of pictures. The products page is one of the vital pages found on all e-commerce sites, as it needs to display images and media in various styles and models that may differ from one product to another. This page allows the user to view the product description in a detailed way, and some reviews and ratings left by previous buyers. This page has been named one of the vital pages because it can include some buttons to make a purchase, add to cart, and other tools.
Contact page
It is a page that is particularly useful for commercial websites, as it is a quick way to communicate with the company, either to request a product or to book an appointment (whether for an interview, consultation, or accommodation). On the contact page, the website owner provides contact numbers in addition to the customer service number or support team to respond and solve problems that the customer may face. This page also displays contact numbers for text conversations and messaging through some social media applications.
What are the components of a web page?
Web pages are the main component of all websites, through which the content of the site is displayed and users interact with it by giving a description and taking action, which is called online selling . For the web page to function effectively; You must first know what the components of a page are, then see the correct way to create a successful web page.
Page title and description
“Page title” is one of the most important elements that can be mentioned to answer what are the components of a web page. It is what appears to the searcher in the suggested search results and in the browser tab. You must choose a short and attractive title that will arouse the user’s questions, making it an incentive that prompts the searcher to access your web page and view its contents. In addition to being attractive, the title must be clear without using difficult-to-understand terms, in addition to being fully expressive of what you offer on your page and the field in which your business specializes.
Structural elements: title, paragraphs, lists
- Title: These are the titles of the written content, whether it is an article or a personal blog. This title is one of the most important factors in organizing the content and making it easy to distinguish between each paragraph and another, and what it briefly talks about.
- Paragraphs: They are a means of dividing texts in a way that is comfortable for the eye and gives better readability and easier understanding by displaying them in the form of separate parts. Dividing a single article page into several pages is also important in terms of organization and arrangement.
- Menus: They are a means that makes it easier for the reader to navigate between the contents of the same page or between web pages and others within a single website, so it is necessary to know how to create navigation menus . The types of menus are main menus and submenus.
Formatting and design: colours, fonts and layout
- Colors: The presence of colors is one of the important and attractive things that make the visitor stay longer by navigating between web pages, in addition to the inclusion of some colorful emojis and icons in harmony with the web pages.
- Planning: Every website needs to plan and create a hierarchical structure for the contents of web pages within the site; To simplify the task of searching for your site for users and include it among the top rankings on search results pages.
Multimedia: image, video and audio
- Image: It is the silent method of understanding, by choosing the appropriate and most expressive image of the written content, whether for the entire text or for the paragraphs partially. It is similar to headings in the role it plays, depending on the method.
- Video and audio: It is the audio comprehension method, where a video is displayed between the full text paragraphs to convey understanding in a practical way, and it is the best method of clarification. Video is included in situations such as talking about the steps of doing something.
Tips for building successful web pages
Keeping any web page owner informed about web traffic from visitors and users is important; Therefore, he is looking for tips for building a successful web page and learning about what are the elements and components of a web page that increase the activity of interactors and provide a great performance experience. Learn the best and most important practices about designing an attractive interface and how to increase web page traffic.
Attractive and tidy design
First, to maintain the presence of an element of attraction on your web page, be sure to follow a hierarchical arrangement through which the most important elements are highlighted at the beginning of the user reading the written content; As he continues reading, the writer realizes the importance of focusing on the elements mentioned in sequential order in the text.
In addition to the fact that arrangement is one of the basic elements of attraction, it alone is not enough; The presence of simple, expressive images in colors consistent with the page design creates interaction with the audience, and therefore accuracy in choosing colors is important, taking into account choosing the appropriate and attractive colors of the buttons to push the user to take action, as the button color must be chosen as one of the clear and prominent colors, away from alienation. A powerful motivator to attract the customer.
Seamless user experience
Secondly , simplicity is one of the most important elements that any visitor to any website requires. A study was conducted on the type of pages that attract users. It was found that pages with a simple design received the greatest demand. Therefore, the simple and attractive design must be taken into account. The user does not feel the need to make an effort to understand the contents of the displayed page, which also provides a smooth user experience.
One of the important pieces of advice for anyone who is about to create a web page is that they should take care not to accumulate too many elements at the top of the home page. In addition, they should be careful not to place social media icons or action buttons in the top bar because that represents a distraction and is negative for people. The user’s need to have a comfortable and smooth experience.
Improve web page performance
Third, keep improving page performance constantly and in a more effective way. This is done through several tips, including:
- Do not exaggerate in placing submenus. Rather, make sure to display all the important elements and short texts that help define the page and its contents in a brief manner. Do not use buttons or links that the user needs to click to view the content. Rather, make it clear and visible.
- Do not fill the website with too many unimportant pages. Be careful about choosing the appropriate number of pages to display the page content sufficiently. However, creating a website with one page is not enough, but we point out that overcrowding the website with many web pages makes the user distracted between the contents of each page and suffers difficulty in reaching a specific page. In addition, this negatively affects improving the performance of the page, so the web page takes Longer loading time, which prevents the user from completing browsing your page, even if it is rich in elements and successful.
- Use the store visitor analysis and performance measurement tools you’ve recently added to your page:
- Firefox Firebug tool : It is a tool used to find out how long a web page takes to load and why it takes longer than usual to load.
- YSlow for Firebug: It is a tool used to improve the performance of a web page, by providing suggestions for it.
Learn how to create a professional web page in WordPress in more than one way from here .
Conclusion
Owning a company or business without having a web page affiliated with your company will reduce the percentage of business and potential customers, because having a successful web page provides the user or buyer with the ease of reaching you and obtaining the service you provide or purchasing the product offered.
Your business’s web page helps you implement a large number of electronic marketing strategies, which have a prominent role in growing your business and building strong credibility and trust. It is also an ideal way to publish marketing advertisements on a much wider scale and make your name reach every home.
