Although it is easy to create a website at the present time using WordPress , the process of creating a successful website and the ability to grow and develop it requires knowledge of some basic guidelines, which contribute greatly to increasing the probability of the website’s success when applied and adhered to, so in this explanation we will learn about it. On the 10 most important factors that help the success of a WordPress website so that you can start the right way or improve the performance of your current website.
In this explanation, we will share with you a set of important instructions and advice, which we consider to be the 10 most important factors that help the success of a WordPress website. They are the result of practical experience that saves you a lot of time and effort and helps you establish your website, work on growing and developing it, and avoid falling into many of the common mistakes that we see. A large number of website owners have it.
So, if you are thinking about creating a new website or you already have an existing website and want to grow it to reach its desired goal, these are the top 10 factors that help the success of a WordPress website. You can apply them directly to get the best results and increase the chances of your website’s success.
Factors for the success of your WordPress site
1- Create a specialized website
Ask anyone who has experience in the field of website design and marketing and he will tell you that your website will have a greater opportunity to attract customers and achieve the desired goals when you specialize in a specific field ( Niche ), and that success on the Internet does not mean working to target the largest number of users. Rather, you must focus on a specific quality of them, specialize in a specific field, and then provide your best in this field.
There are many benefits that you will get when specializing in a specific field, the first of which is that it helps you find the right customer, by which we mean the person who has a real interest in the service that you provide on your website, whether it is information, tangible or digital products, or whatever type of service you are providing. Provide it on your website.
Creating a specialized website not only helps you increase the conversion rate of potential customers, but it is also a way to become one of the reliable or reference sources in this specialty and work to gain more experience in your field with the passage of time and work to become proficient and master the service provided and keep up with developments in it.
It should also be noted that choosing a specific specialization helps you avoid feeling exhausted and distracted, and also works to transform competitors into partners with whom you can cooperate in order to develop the joint service and provide the best to everyone interested in the field of specialization you share. At the end of the day, we find that specialized websites achieve Profits equivalent to many times what other sites obtain, which may receive more visits and users.
2- Choose a suitable domain address and strong hosting
After choosing the website’s specialty, the process of choosing the appropriate domain address and hosting becomes much easier, as you have a clear vision of what you want to get. This includes the domain address that suits your site’s specialty and the hosting that suits the expected needs of the website, as each website has different needs from others.
Domain address: When the time comes to choose a domain address, you must be careful to follow the advice and instructions that help you obtain the appropriate domain address for your website. We summarize it here in choosing a domain address that indicates the specialty of your website or works to describe the service that you provide, for example (TinyPng. com) is a domain address that describes the specialty of the service provided by the site in reducing the size of images in PNG format and in this way.
After that, you must ensure that the domain address is short, easy to remember and pronounce, and does not contain numbers or a comma (-), along with choosing the appropriate extension, so that it appears professional and easy to remember for users, and to create room for the possibility of expanding your activity or services in the future without the need for Change the domain address.
Hosting: Hosting controls many factors that can contribute to the success or failure of your website. It determines the speed of loading pages, the available storage space, the capabilities of the CPU and cache, and it also contributes greatly to securing the site and protecting it from piracy operations. And fraud.
Determine the needs of your website based on the quality of the site, the volume of data that will be shared, and the number of targeted users, and then determine the type of hosting service that is appropriate for you and its specifications. For example, if you intend to create a small website that gets less than 10,000 visits per month, then choosing hosting Shared with 10GB storage space will be fine for you.
You may be interested in: The best reliable hosting company and 12 criteria for choosing the best hosting.
You may be interested in: How to reserve a distinctive, memorable domain for less than $1.
3- Develop a carefully defined plan for developing the site
Starting any project without developing a solid plan that includes all the details of the project is very similar to walking on a road with your eyes closed. The planning stage for your website is considered one of the most important stages. However, we find many people starting to create their websites without setting a prior plan, and most of them are surprised by what happens. Problems and difficulties that ultimately lead to the failure of the website, and perhaps this is one of the reasons why many of them describe the idea of creating a website as useless!
The purpose of creating the site: You must determine the purpose of creating your site and the type of service that you provide on this site. In other words, know how the user benefits from visiting your site? Do you want to create a blog that provides information and explanations to the user, or do you want to create a website to introduce yourself or your company, or do you want to start an online store to sell your products on the Internet?
Determining the goal and the type of service that you will provide will help you choose the best way to reach potential customers, by specifying the type of content, method of presentation, and website design. It will also help you determine the auxiliary tools you need. Of course, you do not want to create a website just to add a new website to the Internet. Therefore, define your goals from the beginning until the options become clear to you and you know exactly what you are doing.
Target audience: Determining the demographic characteristics of your website users helps you design the website in a way that suits them and produce content that is acceptable to them. Identify your website audience precisely, develop a vision of the customer persona, and study the other websites they browse to find out what you can do from it. In order to provide the best for them on your site.
Profit making strategy: Are you planning to create a website that provides a free service and does not obtain any financial returns or benefits for you? If your answer is no, then immediately determine the strategy for making profit from the website that you will rely on, knowing that there is more than one way to profit from websites that you can choose from.
Marketing plan: Determine the method that you will use to market your website and reach users so that you do not become like many entrepreneurs who spend years designing and developing a specific service or product and then fail to market it and are unable to reach and obtain users.
4- Paying attention to the quality of the service or content you provide
Content is undoubtedly the most important component of your website and is the foundation upon which the rest of the site’s components are based. Using content management systems and website building tools, and the possibility of obtaining ready-made templates, anyone can obtain a website with a distinctive design, but not every website with a distinctive design is a website. High quality and useful for the user.
The user visits your website in search of a specific information or service, and the last thing you want is for the user to feel that he has wasted his time by visiting and browsing your site, so make sure to provide high-quality content that adds real value to the user, and this is what determines whether the user will continue browsing or leave. the site.
Content is the foundation of your site, and high-quality content makes the user return to your site again and works to convert visitors into customers. The quality of the content also helps in improving the site’s appearance in search engine results, and therefore we find that the quality of the content works to make the site successful, achieve profits for you, and provide the best Service and benefit for the user.
5- Improving the site’s appearance in search engines
Whatever the type of your website, do not neglect search engine optimization (SEO), as it is an effective and inexpensive way to obtain targeted visits and improve the rate of appearance and discovery of the website by users.
Search engine traffic is considered the primary source of obtaining customers for many websites, and it should be so for everyone who wants to obtain high-quality visits and potential customers at the lowest cost, which requires website owners to work on learning the basics of website optimization for search engines and better application. Practices in this field.
On-page SEO: This is a group of procedures that take place within the pages of the website in order to improve their appearance and their standing in search results. It focuses on the use of keywords, accelerating page loading, and working to improve the user experience within the site in general.
Off-page SEO: This process includes obtaining links from high-quality external sites, and sharing the site’s content on social media platforms. The more websites that refer to your content, the higher its ranking in search engine results.
6- Use a template with an elegant and responsive design
On the Internet, the first visit may be the last visit to your site by the user if you are not able to attract and draw his attention through an elegant and distinctive design for your website. Also, you only have a second of text before the user forms a first impression of your site’s design, so be careful every Make sure this impression is positive.
Competitive website owners often improve their appearance as a way to stand out, so do not neglect the design and appearance of your website in order to be able to compete and win users.
Fast loading: During the second half of 2021, Google launched a new update and modified search algorithms called the “Basic Web Performance Indicators Update,” as the speed of loading pages on websites has become an essential factor for their ranking in search results.
Therefore, it has become necessary for all website owners to work on improving the speed of loading pages by all available means, including using a template with a design that ensures the speed of loading pages and giving a distinctive design at the same time.
Color coordination: There are many theories about the meanings of different colors and how to use them and combine them in a way that satisfies different groups of customers, as there is a suitable color for each category of users and choosing the appropriate color for your target audience is an essential factor for building trust, winning customers, and retaining them to build your brand. Private.
Responsive: With the great development witnessed by the mobile devices market and the desire of users to use them mainly to browse the Internet and accomplish daily tasks, it has become unsurprising to find that more than 65% of the total visits to your website come from mobile devices.
In addition, Google has issued a new update to its search algorithms concerned with improving the ranking of websites that provide the best browsing experience for phone users. It is called the “Mobile First Index” update. If you are using one of the famous templates for WordPress, it is necessary that it be well responsive .
The factors that you must pay attention to and modify manually to ensure full compatibility with mobile devices are the font size and spacing of clickable elements within the site pages. There are also some services on the Internet that enable you to test the compatibility of your website with mobile devices.
Read also: The best WordPress templates that can be chosen and used on your site (complete guide)
7- Use classifications to facilitate browsing the site
Classifications are a very powerful factor, but only a few website owners employ them appropriately and use them in the correct way. They not only facilitate visitors’ browsing of the website, but also help search engines identify the contents and specialization of your website.
First, we recommend using classifications to clarify the sections of the website and to help the search engine identify the contents of the site by creating an appropriate number of classifications (5 to 10), then writing a sufficient description for each classification and adding a group of articles or pages to each classification, as it is an effective way to collect content. Don’t create a new category for a few articles.
Secondly, the classification of each article must be made clear when it is displayed to the user. The article can be added to more than one classification in order to increase the chances of it being displayed to the user, but be sure to add it only to the classifications to which it belongs and avoid ambiguous classifications such as (various articles – new articles – Popular articles) because they do not serve the interest of a particular user in the appropriate way.
Read also: Use WordPress categories to categorize your blog articles or store products
8- Add the site to Google services for webmasters
Adding your site to Google Webmaster Services is an essential task that helps the search engine index the content you provide quickly and helps you follow statistics on the number of visits and user activities within the site, which enables you to improve the site and solve problems that may occur without paying attention to them.
Google Search Console service : Adding your website to this service enables you to track the performance of the content in the Google search engine, and shows you information about the number of daily visits, the number of site pages that have been indexed, and the number of external sites that place links to pages from your website. This service also enables you Adding a sitemap file so that Google can quickly and automatically identify the content of your site that will be added in the future.
Google Analytics service : This service provides you with more detailed information about the number of visitors and user behaviors within the site, as you get the total number of daily users from all traffic sources, not just those that come from the search engine, and many other useful statistics that can be used to monitor the site’s performance. And work to improve it better.
9- Focus on a specific strategy to generate income
Converting your website into a source of income is not difficult, as you can choose and apply the various available profit-making strategies and start making a profit from daily visits to your site, but if you want to turn your website into a real project that provides you with a stable, reliable source of income, then this It requires you to focus, study the users, and develop the appropriate plan that will achieve the best results for you.
You should know that making a profit from the website depends on two main factors, which are the number of visits and the conversion rate. It is not enough to focus on only one factor and ignore the other. Obtaining 100,000 visits per month does not necessarily mean achieving a huge profit, unless this work is followed in a strategic manner by In order to increase the rate of converting visitors into customers or buyers.
Advertisements: You may be thinking about relying on paid advertisements as a means of making profit from your website. This is the method adopted by most owners of non-specialized websites, where a contract is made with a company to place its advertisements on your website in exchange for a certain amount of money that is paid for every thousand impressions or for every click, and hence we find that this method is better suited to sites that receive a very large number of daily visits.
Affiliate marketing: If you own a specialized website or blog, then affiliate marketing may be the means that enables you to achieve better profit, but you must be aware that the competition in this field is very high and requires you to focus on the quality of the content that you provide while learning sales skills. Marketing and applying it in a way that suits the nature of your website.
Products: The list of products that can be marketed and sold on your website includes e-books, training courses, and digital and tangible products. This method requires you to build a strong brand, work closely on the trust of users, apply sales and persuasion skills, and write content that enables you to sell and market your products to get the largest number. Sales possible.
10- Continue to monitor performance and add improvements
Have you finished all the settings and implemented all the tips and instructions, and your website is working well and you started seeing daily visits and said to yourself, “Now is the time to sit back and watch the profits flow?” We wish this were the case, but errors can occur at any time, and changes can occur to all components of the system in general.
Therefore, as a website owner, you must work to monitor statistics about the site’s performance on a regular basis and work to solve all problems as soon as they occur, while striving seriously to develop the site and update the content to keep pace with all the changes that occur.
What helps you in monitoring site performance are the Google tools for webmasters that we talked about a little while ago in this explanation. We also strongly recommend monitoring the performance of competing sites or those operating in the same field and looking at the quality of content and services they provide and the changes they make to improve the quality of their services.
Conclusion
Creating and developing a website using WordPress is not difficult, but it requires knowledge and familiarity with a set of basics, a keenness to continuously learn and delve into this field, and apply everything you learn directly to your website to get the best result.
In this explanation, we have learned about the 10 most important factors that help the success of a WordPress website, but of course there are many tips, instructions, and practical steps to detail each part that was talked about in this explanation, and here on the WordPress in Arabic website, you will find many useful articles about WordPress and how to make the most of it. Your website, so be sure to read, learn more, and participate actively so that we all reach what we want.
