ًWeb pages, their forms, and their tasks are many, as there are a large number of goals that web pages can be created to reach. The goal of the page may be to provide information, such as a blog page, or the goal may be to sell a product or service on the Internet, such as a landing page, or it may be The purpose of the page is another matter.
But regardless of the type of page or the purpose of its creation, it must include a set of important elements in a correct manner, and comply with a set of standards that guarantee its success. For this reason, we have prepared this article in which we will introduce you to web pages and the most important elements and characteristics that contribute to their success. Its success.
What is a web page?
Web pages are the core component of any website, and are documents written in HTML that include images, media, and text expressions. Usually, a web page on the Internet can be accessed and displayed by entering its URL address in an Internet browser, or by searching for it on Google if it qualifies to be among the search results. Web pages are created and published on the Internet for one or more of many reasons, including: sharing information and ideas – promoting an institution or business – introducing the owner of the page or his partners. Many people also create web pages in order to earn money through advertising or e-commerce. Or through other methods.
The most important types of web pages and their goals
There are two basic types of web pages, and below we will introduce you to them and explain to you why each type is used.
Web pages as part of a website
The site consists of a large number of web pages that work together to provide a satisfactory experience for the visitor and help achieve the goal of the site. The most prominent web pages that are part of a website include the following:
- Home page: It is the first page that a visitor usually sees when visiting the domain , and it is the one that explains to him the content of the site and its purpose, so it must be taken care of and made attractive, in order to ensure that visitors stay on your site.
- Blog page: It is the page that displays the site’s content of articles. It can be divided into categories and sections in order to organize the articles, and through it the visitor can move to one of the blog posts (article).
- Articles (blog page): It is the page on which the entire content of the article or blog is located, including texts, media, and other elements.
- About Us: The primary function of this page is to introduce the user to your company or site, and through it you must answer the question of why the visitor should prefer your product, service, or site in general over other sites.
- Contact Us: This page is mainly used to allow users or visitors to contact you to answer their inquiries.
- Error pages: These attributes are displayed when the user encounters an error accessing site content, such as the 404 error page , which is one of the most common error pages.
There may also be many other types of web pages on sites, and the pages included in a site may differ depending on its type and purpose. An online store, for example, includes pages that differ from a blog and a commercial site.
Landing pages
A landing page is a web page that may also be part of the website, but it is a distinct part, as its mission is to persuade users to do something such as purchasing a product or subscribing to a service, and it is usually reached through advertising campaigns or through social media posts and other methods.
That is, the landing page is usually the first page that the visitor visits on the site, where he can land and then move to other parts of the site or click on the purchase or download button or other, depending on the goal for which the page was created and how to achieve it.
Because the landing page aims to persuade the customer to take action, its content is comprehensive, clearly defined, and distinctive about the service or product, as it includes attractive and attention-grabbing titles, and expressive images capable of conveying the idea quickly, and it may include interactive elements or other things that can make it distinctive and useful in conveying the idea. Convince the visitor to perform the action.
The home page differs from the landing page in many things, but the main difference is that the home page urges the user to perform many actions, such as visiting the blog and browsing the products, while the landing page is designed to persuade the visitor to do one thing, such as purchasing the product that the content revolves around. the page.
Elements of a successful web page
When designing web pages, there are a number of elements and components that must be present on the page in order to ensure its success. The most prominent of these elements include the following:
Main title and supporting title
The headline is the first thing visitors see on a web page, so you must create a clear, attractive, and short headline that describes what visitors will get from the page in order to grab visitors’ attention and make them care about the rest of the page’s content.
But since the main title is short, it may not describe the page properly, so you must put a supporting title, either in order to complete the main title or in order to convince the visitor with another additional sentence that supports the main title.
Value proposition
The value proposition is one of the most important elements of a successful landing page, as it explains to customers why they should prefer you over your competitors, and directs them to your product or service and attracts them to it.
There are several ways to include the value proposition on the landing page, and one of the best ways is to include it within the main title, as it is the first thing that catches the visitor’s attention.
You can also add the value proposition in the supporting title and at the end of the landing page, because visitors will need this confirmation before they rely on your product.
Images and media
Any web page must include some images, because they are one of the most important reasons that attract visitors and make them stay on your page, and on landing pages images are considered one of the most important factors that contribute to the success of the page, so how is it possible for visitors to trust your product without previewing it!
You can add pictures or videos that display or are related to the product or service, and they must be of high quality, because in addition to the aesthetics they add to the page, they greatly influence visitors and contribute to converting them into customers.
Key features and benefits
You must explain all the features and benefits that your product or service offers on the landing page. You may have shown some of these features within the value proposition, but this is not enough, as you must make a list of all the features that the customer may be interested in, and explain these features with pictures or videos. .
Positive reviews
Including positive reviews on your web page is one of the reasons that make visitors trust your product and what you offer them, and makes it easier for you to persuade them to make a purchasing decision, so be sure to include appropriate web pages such as the landing page, the home page, and the About Us page, the best customer testimonials and well-known institutions that have relied on what you offer.
Call to Action (CTA)
Everything you did previously was to encourage visitors to perform a specific task, such as purchasing a product or service, downloading a file, filling out a survey, or other tasks, and for this you must add a call-to-action button that enables the visitor to perform the task you want.
The button must be visible in several places on the page, including near the value display and next to the top horizontal menu. It is necessary to pay attention to the shape and phrase of the button to help convince the visitor to click on it. The best characteristics of the button, such as its color and phrase, can be known by using split testing ( A/B).
To learn the correct and practical way to create professional web pages in WordPress, head to our article ( Learn how to create a professional web page in WordPress in more than one way ), in which we explained everything related to creating web pages in WordPress.
The most important characteristics of a successful web page
There are a number of characteristics that web pages must include in order to achieve success, and below we will mention to you the most important of these characteristics and explain them in a simplified manner.
Design the page in an organized and beautiful way
Designing the page in a distinctive shape and structure is one of the things that attracts visitors and makes them stay on your page and continue reading it, and this is what increases the possibility of them converting from visitors to customers, so you must design the page to appear beautifully and attract attention.
Mobile compatibility
It is very important to make the web page compatible with mobile phones , in order to increase the number of visitors and customers, because in the present time a large number of people access the Internet, browse web pages, and buy products through their phones, and mobile compatibility is one of the factors in ranking search results. .
Search Engine Optimized (SEO)
The extent to which a page is compatible with SEO (SEO) or search engines determines its place in search results, and because a large number of high-quality visits come from search engines, you must be careful to make your page compatible with SEO rules in order to obtain a high ranking and increase the number of visits, and thus increase Number of customers, revenues and profits.
Among the most important things that contribute to making the page compatible with SEO: searching for keywords and targeting them – writing the page content in proper language and ensuring the accuracy of the content – adding a link to the page on other sites (backlinks) – speeding up the page .
Page speed
Attention must be paid to the speed of loading the page and making it high, because it is one of the important things that contribute to the success of the visitor’s experience and making him comfortable on the page. In addition, the speed of the page is considered one of the most important factors that makes it compatible with SEO.
Up-to-date and reliable content
Make sure to make the content of your page correct and reliable, and update it periodically if necessary, because you may lose the trust of your visitors when your content is old or incorrect, and if you do not have enough time to do this, you can seek the help of one of the expert writers in or a freelancer to do so . .
Compatibility with all browsers
The web page must work on all popular web browsers such as (Google Chrome – Opera – Safari – Firefox), because this will ensure a greater percentage of visits and contribute to the success of the page.
Easy to navigate the page
A web page may contain many sections that the visitor needs to navigate between, so to make this process easier for the visitor, make sure to make navigating the page easy by adding a table of contents or using the top menu to facilitate navigation. Thus, dear reader, we have introduced you to web pages and the most important elements that ensure their success. If you want to know more about web pages, you can review our introductory article about them ( What is a web page? An in-depth journey to explore web pages ).
Thus, dear reader, we have introduced you to web pages and the most important elements that ensure their success. If you want to know more about web pages, you can review our introductory article about them ( What is a web page? An in-depth journey to explore web pages ).
