Explaining SEO may be a complicated process for some.
Especially since there are more than 2 million articles published daily on the web.
The world of the Internet is filled with many bloggers, but few of them succeed, though
Of the effort and time that goes into writing one article, and it may take
A little time to prepare the article for search engines.
Much of the user’s information and purchasing decisions begin with research , and a lot
Some of them take their information from the first page of Google search results.
Its owners have achieved unparalleled success.
.. Because the visitor is the one looking for them
..And they are not the ones looking for the visitor, as is the case in advertising platforms.
Let’s learn together how our website ranks high in search engine results.
Let’s ask first: What is SEO?
You know that it is an abbreviation for “Search engine optimization” which means optimization
For search engines, but what are the things you need to configure? Content? design
the site? External links?
There are many things, let’s learn about them step by step until you reach a dream
Many website owners (first result in Google) ツ
SEO overview
You should know that 67% of clicks occur on the first 5 results on the page
First, there is a saying: If you want to hide a body, put it on the second page!
So in order to reach the first result you need to know how the search engine works?
(Watch this translated video of Matt Cutts, one of my engineers in search quality, explaining
How Google works)
Now you know the basics of SEO, how Google ranks results, and there are about
200 workers in this process, and let us learn more about Google’s way of thinking using (Rank Brain)
What is Rank Brain?
RankBrain is a machine learning artificial intelligence system used by Google, which is used in the process of sorting, classifying, and processing search results. Through this system, Google tries to understand the user’s true intention about the query he is searching for. Therefore, instead of the search engine understanding what you are typing literally, it will try to understand what your actual intention is or what you are searching for.
RankBrain will think about all the things, before determining the results. For example, before the results appear to you, it will think about your current location, and base the results on the basis of that and other factors. RankBrain is part of the classification or ranking algorithm that Google adopts in processing search results, and today it is considered one of the most important ranking factors that Google considers.
RankBrain has two main functions:
1- A broader and more accurate understanding of search queries (keywords).
2- Measure how people interact with the results (user experience).
How does RankBrain understand what you want most?
For example, previously, if you entered a search and Google had never seen it before, it wouldn’t know what the user wanted. For example, if you search for (the gray processing unit developed by Sony), for example, it is a search that Google has not seen before, and therefore it will not understand what the user wants and correct results will not be displayed to the user.
With RankBrain, Google will search for pages that contain the terms “GPU,” “grayscale,” “developed,” and “Sony,” so RankBrain already understands what you’re asking for. It provides a 100% accurate set of results:
What happened, here, and what has changed, is that Google previously was trying to match the words in the search with the words on the pages, but today RankBrain is trying to find out what they actually mean. That is, it learns like a human, so it is an artificial intelligence system for machine learning.
Also, previously, we were trying to target some keywords, even if they were grammatically incorrect, because they required a lot of research. Today, with RankBrain, there is no need for that, and it will not help anything. RankBrain will show the real and 100% accurate results at the top. Therefore, you must focus on real content, without errors, and provide correct information.
Next I want to explain to you that there are two aspects to SEO
White Hat x Black Hat
SEO, by nature, depends on long-term investment , but if you want results
If your site is fast, you will be heading to Black Hat SEO, relying on spam
By manipulating Google’s algorithms, you will appear in the first results quickly, but still
Your site will be penalized by Google and will not appear in search results again.
As for White Hat SEO, it depends on long-term investment and focus on…
The needs of the target audience and providing benefits to them, while this content agrees with the rules
search engines.
Choose the right path and start with White Hat SEO
On page Vs Off page
On page SEO for your site depends on improving your internal pages according to standards
Google, such as optimizing the title, content, and page hierarchy.
Off page SEO depends on external improvements to your site, such as :
Backlinks, social signals.
You must rely on all of these factors without neglecting any of them in order to arrive
To the first page, now let’s get to know the internal factors first, and we will
We will explain the most important of these factors in this article.
on-page SEO
There are three basic factors to optimize your site for search engines
First: content
Have you ever heard Bill Gates famously say in 1996, “ Content is
king ”? This saying is absolutely true to this day
Why?
The visitor feels happy when he finds in the search result content that benefits him
It meets his need.
When you search on Google (the top 10 tourist cities around the world), the search engine will not
It gives you results for the cheapest cities, the largest cities, or the nearby cities, but it tries to come up with results
You will find the best article in which you will find what you want to read through your research on this topic.
Therefore, the first task of the website or blog owner is to write wonderful, worthy articles
To meet the visitor’s need, and no matter how much you have the best SEO skills, you will not be able to
You get to the first page with bad content.
There are some factors to take into consideration when writing content
# the quality
You must improve the quality of the content you provide, as it is the first step in SEO.
Does it meet visitor expectations? Does he really benefit from it and enjoy reading it?
#Choose appropriate keywords
You need to choose the appropriate keyword before writing the article targeting these
The word is in the title and within the content.
Did you choose this word carefully? Is it the word your audience uses?
Target? How related is the word to the content you intend to present?
# Use the keyword in the article
You must put the keyword in the URL, title, and within the article, however
Without too much repetition, because Google now understands exactly what the visitor wants, so…
Show him some suggested words.
# Always new content
Google loves content that has been recently published, or is always up to date day by day.
# Answer visitor questions
If the visitor is looking to learn swimming skills, make your article include an explanation
It fulfills what is on the mind of the visitor to become a skilled swimmer.
Second: HTML
After you write the appropriate content on your pages, you need to focus on HTML.
You don’t need to be a professional programmer at all for these steps.
But you have to know the basics of HTML, because there are four factors
You need to focus on them in every article or page within your blog.
#Title tag
The main title that appears at the top of the page, or in a browser tab when…
The website page opens, and if you are using WordPress, it is known as H1 or
Header1.
You should choose the right title for your article, which makes the content
The page is clear to Google.
# The meta description
It is the text that Google shows as a description of your page when a visitor finds you in the results
The first, as you can see in this picture
This description is added via a Meta tag in an HTML editor or…
By adding YOAST SEO if you are a WordPress user.
#Schema
The set of results that appear on a search engine page, and are used sparingly
HTML tags.
As you can see in this image, the evaluation of the search results is shown, and this was created using Schema .
It is a weak factor in Google, but it shows your site results well.
# Subtitles
It helps the visitor read the content simply, and know the sequence of the article
But it is also an influential factor in SEO.
Third: Website structuring (website building)
The third and final factor in ON page SEO is site design, of course
It has some programming specialties, but you need to make sure there are a few things
Important information on your site on your site.
Although this is a very important factor in SEO, it is also beneficial for the visitor and offers
He has a good experience using your site when he finds it fast to browse and secure
For use and its design is responsive to mobile phones.
# Ease of crawling by Google spiders
Google’s own software is called (spiders) and is responsible for archiving your site
and the pages contained therein.
To make this process easier for Google’s spiders, place internal links to articles
Within the blog, install a plugin to help organize your sitemap
(Install the Google XML Site Map plugin for your WordPress site)
# Copied content
Of course I’ve heard a lot of warnings about transmitted content and how it will hurt
Your site, so make sure that the content you publish on your site is exclusive, and does not
Even by copying entire paragraphs within your topic.
# Responding to the phone
You will lose a lot of traffic if your site is not optimized for mobile phones, because there are more than…
500 million Facebook users are from mobile phones, so Google has become…
Pays attention to the sites configured for the phone.
Try this tool to see if your site is mobile responsive or not.
# Page loading speed
One of the worst experiences a user faces is when it takes a long time to open a page
Certain, and may close the page immediately, if the page takes a long time to complete
Loading… Try this tool to see how quickly your page loads
# HTTPS and SSL
Google announced that the security standard has become important, and there are now two security standards
HTTPS (a secure version of HTTP)
and SSL (Secure Socket Layer).
My advice to you when you buy a new domain is to also buy this add-on.
It will not significantly affect your site’s ranking, but it is one of the factors.
Note: If your site is built on WordPress, you can use ready-made plugins and tools to improve the SEO of your WordPress site
Off-Page SEO
Now let’s talk about the external factors that affect your site’s configuration
For search engines.
First: trust
Page rank is one of the most famous equations used by the founders of Google
To show a specific site in the first 10 results.
For Google to trust your site, there are four main factors
- Domain authority : This refers to the period of trust in your domain
And its fame, for example, Amazon.com has great trust. You can know the trust of your site
From this tool from 1 to 100 .
- Page authority : refers to the trustworthiness found in the content of a page
Certain pages within your site have priority over other pages.
- Bounce rate : It is a measure of the number of visitors who opened a page
One of your sites and then they close it quickly, and of course the lower this percentage
The higher the number, the better it pays attention to page content and user experience.
- Domain age : The old domain is more trusted than the new domain.
If you are creating a new website, I advise you to purchase an expired domain.
Second: External links (Backlinks)
Some people think that external links are the most important thing, but these things are
The precedent is no less important than external links, so do not put all your focus on the side
One of the SEO and neglect the rest.
Anyway there are 3 things you should consider when building links
- Quality of backlinks: The quality of the backlink you get
It is more important than the number, so make sure to reach the appropriate sites
Which refers to your site and the excellent content you provide with emphasis on
Quality is more than number.
- The “ Anchor text ” is the text that the visitor clicks on and turns it into
Your target site or article. For example, when you click on this word
Then you go to the home page of my site, and this is the concept of Anchor text.
Don’t always make all of your anchor text for the keyword; the more varied and natural it is, the better.
- Number of Backlinks : Of course, the more links pointing to your site, the better.
But while maintaining the quality of the sites that refer to you.
Third: Personal factors of the visitor
These factors are beyond your control because they are based on the nature of the visitor who visits
During the research process, these factors include:
- Country or City : Search results for stores and restaurants appear accordingly
The geographical location of the researcher.
- User search history : If the user visited a page
Before that or visited your site before that, this page has priority in appearing on
A person who searches with a certain word for the first time.
- Social nature : If the visitor follows your accounts or pages on
Scoial media, your site has priority in appearing in search results.
Fourth: Social shares
There are some experiments carried out by influential people in the world of SEO
Make sure that the spread of your site on social media also affects the process
arrangement, but there are two primary factors in this effect.
- Quality of Share : As we mentioned, it is important for the back link to be of high quality.
It is also important that this participation is of high quality.
Google identifies influential people who share content,
Whether they are popular on the social channel or not, try to reach out
With influencers in the field and tell them what you have written.
- Number of Shares : The second factor in publishing is the number of shares that occur
It has articles on social media, and many of us, of course, dream of spreading it
Viral for his articles ツ
It is also worth noting that Google is constantly updating its mechanism. For example, we review the most important Google updates in 2020 as follows:
- In May 2020, Google announced a fundamental update to its search engine (Core Update), where there was a change in the algorithms used, which greatly affected most sites and companies, up or down.
- Focusing on content is one of the most important things that was talked about again, as new focus was placed on a set of metrics and considerations such as (speed, responsiveness, user experience, interaction, content clarity, etc.).
- Google today, and with RankBrain as well, thinks more about the user and therefore more about the content, as it searches for the best options and the best 100% accurate and correct answers.
There are also EAT standards (experience, reliability and credibility)
- Are you a content creator, do you have experience in the topic you write about, or do you have an international certificate to prove this?
- For example, are the sources you rely on reliable?
- How credible is the content you provide on your site?
In general, it cannot be said that EAT is an essential rating factor, but it must be paid attention to.
Also, one of the things that has been focused on in terms of content is providing high-quality, coordinated and organized content that provides a good and useful user experience, as the search algorithms have been updated, such that they search more for content that is relevant to what the user is searching for.
Another important point is that Nofollow links will no longer be ignored, but rather will be adopted as a signal to understand web pages better.
Conclusion ———————-
Content is the foundation of your business, but not paying attention to the rest of the SEO factors
You may lose a lot of potential visitors.
I hope you have benefited from this article and learned the basic things
You need to consider them on your site to appear in the first results.
If you have done these things before, that is good, but if you intend to start again, do so
By focusing your efforts on SEO step by step from the first word search process
Tags to get backlinks.
Did you really benefit from this article, and do you think it will develop your work in SEO?
If
