During this article, we will discuss with you a comprehensive discussion of the pros and cons of including ads in WordPress, as some website owners rely on ads with the aim of obtaining a financial profit that enables them to continue working on the site and developing it.
Unfortunately, many people focus on making a profit through advertisements, ignoring the negatives that may be reflected on the site. Therefore, we will share with you below the advantages of including ads, and we will present the best advertising companies and some other methods used in displaying high-return ads.
We will also discuss the disadvantages of displaying ads and the mistakes that most website owners make when displaying ads so that they can be avoided on your site. In the end, we list the best methods and means used to display ads on the WordPress website, to obtain the highest possible return from visitors.
Pros of including ads in WordPress
It is necessary for all website owners, before starting to develop their strategic plans for websites, to be able to know the best methods through which they will greatly help in reaping profits and developing their plan in the future. Among these plans is the decision to provide profit through advertisements or not, and below we provide you with the most important Advantages and advantages of including ads to help you as website owners make a decision that suits your goals:
1) A source of passive income for the website owner
Advertisements come at the beginning of the list of sources of profit generation for the site owner , and what distinguishes them from others is that they generate passive income for the site owner, which is regular income through which you get money on a monthly basis without your intervention while sitting at home.
There are many advertising companies that you can deal with to include advertisements in the Arab or foreign market.
Check out its features and choose what suits you. All you have to do is select the company that is most suitable for you, sign up with it, and then start displaying ads. The company will display advertising units for sale on your site with the aim of obtaining the highest possible return from advertising.
2) Selling advertising units on your site
In second place, in addition to displaying ads for AdSense and other advertising companies, is the possibility of selling advertising units, that is, allocating containers or specific places on your site to sell sponsored ads.
You can offer ad units for sale through intermediary platforms, or you can sell them directly from within your site and get paid through the payment methods supported in your country.
The price of advertising units usually depends on the daily traffic rate on your site, and the price is determined on a monthly or annual basis according to what is agreed upon between you and the owner of the advertisement.
3) Get customer attention
In third place comes the possibility of creating sponsored advertisements and selling products through affiliate links or affiliate marketing professionally.
Usually, many people find it difficult to obtain an interested list of customers who would like to purchase products with certainty and without hesitation.
You can get this list by displaying ads on your site, in addition to correct targeting through sponsored ads on social media sites, or through free traffic through Google.
4) Diversity of companies that provide profits
Of course, Google Adsense is the most popular platform for displaying ads, and it is used on most sites on the Internet. But there are many other advertising companies available that display ads that may have a higher return depending on the number of visits, your niche, and your targeting.
One of the most prominent platforms for displaying other ads in the Arab world, for example, is the Speakol Ads website, and many news sites rely on it, but on the condition that the news site is large and receives a huge number of visits per day, as well as at a fixed rate per month and annually.
In order not to feel confused with the presence of many advertising companies, all you have to do is search for them and then choose the best companies that suit the nature of your location and that display ads with high returns.
Sometimes you have to try the company so you can get the exact opinion due to different industries and people’s experiences.
Cons of Embedding Ads in WordPress
Of course, just as everything has advantages, it has disadvantages, and if we want to talk about the disadvantages of including ads in WordPress, it will include some disadvantages that you must read carefully if you want to take a step regarding displaying ads on your site.
1) In some cases, ads cause the site to slow down
It is known that displaying too many ads or setting them incorrectly may slow down any website, especially with WordPress sites, as it represents additional programming codes and load on your site, especially with Google’s evaluation of sites based on speed as one of the factors affecting ranking in search engines .
Since your site may be slow, it is certain that some visitors and customers will have a very bad experience and you may lose visits to your site.
So try to adjust the ads on your site and configure them so that the speed is medium and does not affect the rate at which ads appear without reducing the appearance time if you are interested in profit.
Note: If ads are added in the form of images and not in the form of JavaScript codes, this is better in terms of speed and does not cause any slowdown in the site’s performance.
2) Disturbing visitors and users of the site
Most of the ads that appear on websites are annoying to users, especially pop-up ads, as well as advertising banners that are heavily present on the site, which gives the user a very bad experience and in the end he does not get what he wants.
For this reason, most users resort to using the Ad-Block add-on to block ads, and thus this will greatly affect your profits from your site, so try not to place ads that are annoying to visitors at all, and make sure to put them in the right places.
3) The appearance of offensive advertisements
Visitors may like the content of your site, but they may be surprised by the appearance of bad or pornographic ads on your site, which results in a very bad experience for them and causes them to stop accessing your site permanently.
Therefore, you should pay attention to the nature of the ads displayed on your site, if any. Everyone knows that advertising companies are the intermediary between you and the advertiser, and therefore filtering from the advertising company is not widespread, especially with the emergence of many fraudulent methods recently.
If you decide to place ads for a company that acts as an intermediary between you and the advertiser, you must constantly filter the ads for several reasons, the most prominent of which are:
- Delete ads with low returns.
- Remove malicious and suspicious ads.
- Stop pornographic ads from appearing.
How to manage ads on a WordPress website
There are many powerful and professional free and paid plugins for managing ads in WordPress, which enable you to place ads with high accuracy on your site to get the highest possible return from your site very easily and effortlessly.
Below we list the most important of these methods:
1) Manually install ads on your site
In this method you will manually create your ad icons and place them in any area of your choice on the site. All advertising sites, including Google AdSense, allow you the ability to manually place ads on your site.
All you have to do is select the advertising company that is most suitable for your site, access its advertising codes section, then specify the type of advertisement with the size and response, obtain the code assigned to this advertisement and then paste it in the designated place on your site.
Be careful not to incorrectly and excessively use advertising codes on your site because they may slow down your site significantly, and at the same time you will reduce the price per click and return per thousand impressions when a large amount of advertising units are available on your site.
2) Use custom plugins
There are many plugins available on the WordPress platform to automatically display and adjust ads and data. The nice thing about these add-ons is that they support the inclusion of ads from most popular ad networks and affiliate marketing networks.
The most prominent plugins designed to control and direct advertisements in the correct direction on the WordPress website are:
Please note that some of these add-ons are paid and others are free, but in order to get the best possible experience you must subscribe to one of the monthly or annual plans for one of the add-ons suggested above.
One last tip
If your site is new and you have subscribed to one of the sites displaying ads on your site, then in a large percentage your site will be rejected and your request to join the advertising platform will not be accepted.
Even if your request is accepted, the numbers will be weak and modest, and thus you will think that this market is stagnant, but in reality, in order to earn a satisfactory return from your site from any advertising platform, you will need a huge number of visits commensurate with the means of profit.
