If you are about to launch your own blog or you already own one and are wondering how to write a professional article that will attract more readers to your site, and motivate them to publish your articles on social media platforms, and how to elevate your content to the level of famous international blogs that are distinguished by their broad reader base, then this article we have prepared for you. For the most important tips on this.
We have to realize that writing is not just about converting some ideas into written texts. Rather, writing is a means of convincing the reader of an idea, point of view, or scientific fact, or perhaps just delivering information to him in the simplest possible way, such that the reader himself did not expect to obtain it so easily.
A successful article starts from the pre-writing stage. Your good knowledge of the target audience for that content, regardless of their cultures, scientific and social backgrounds, in addition to the essence of the meaning they want to know from reading your article. These two elements are the key to the success of your articles.
In our article today, we will go on a special journey in which we review everything you need to know to write a successful article that will be successful and popular among readers and may become a valuable source from which other pages can extract the information they need.
We will divide the explanation into three successive stages as follows:
The first stage (pre-writing)
Before you start writing your first word in your article, take a moment to ask yourself: What type of content do I want to provide? There are many types of articles that can be written and published online. In addition, you must know the popular topics that users are interested in in order to search for the content they want, in order to increase your chance of appearing in front of those users in search engines and thus increase the chance of getting more posts. Earnings or engagement on your articles.
In the following paragraphs, we will talk about the most important points that you must take into account before you start writing the article, in order to achieve satisfactory quality and obtain the greatest possible benefit.
1 – Determine the type of content you want to publish
When you start publishing your article online, the first step is to organize your ideas and then determine the appropriate wording for the article, which the reader is expected to benefit from to the maximum extent possible.
There are many types of articles that are published and shared online, and the following are the most popular types:
- List articles:
This type of article is characterized by somewhat dense content, and begins with a title, such as (Top 10 Tips…………), and throughout the article there are 10 main headings, so that each heading provides information about a piece of advice in detail. This type of article is useful for you if the user wants to compare some things to choose from, then a lists article is the best solution for this type of content.
An example of this is the following article: The 19 best ways to profit from your site .
- Explanatory articles:
There is another type of article, which is explanation articles, which explain something in detail (how do I do…..). This type is useful for the visitor who is looking for solutions to a problem he faces and how to implement that solution. Here, it is better for your article to be supported by an explanation with pictures. Or videos if necessary.
Example: Explaining how to create a WordPress blog from A to Z
- Interview or review articles:
This type can help spread the content of your articles very strongly, as it depends on conducting a personal interview with a celebrity or specialist in a field, and starting to ask questions that help you provide answers to your visitors about what they are looking for. Or the article is a narration of a review of yours or a detailed experience that you prepared about one of the products or services that are of interest to visitors to your blog.
An example of this: reviewing the CloudFire service and its impact on your site
- News content:
You can also review all the news, updates or developments on the topics that your site visitors are interested in, the latest market challenges, and your own advice and comments on this news. It is preferable that the information mentioned be supported by its source or supported by photographic evidence, so the content of the news must be supported by sources and photographic evidence.
2- Search for trending topics
Before you start writing your article or your writing journey, it is best to conduct good research on the keywords that browsers use to search for their target through various search engines, such as Google, Bing, and others, to access this content, and from that you know the topics of most interest to your segment. Targeted.
You can view the complete guide to choosing keywords in order to enhance your article with the words that researchers use in search engines, and thus you will have a greater chance of appearing at the top of search results and attracting the largest number of visitors to your site.
While searching for keywords, try to choose words that have a large number of searches and at the same time do not have much competition depending on the size of your site, especially if it is in the beginning.
3- Brainstorm to come up with the best ideas
Brainstorming comes after collecting the main ideas and determining the main keywords for the content that you plan to write in your article. Brainstorming includes arranging the priorities, ideas, and goals that you want to formulate in the article.
As for setting priorities in the article, it is an essential element because you will not be able to write everything related to a topic, otherwise you would have to write a book instead of writing an article. While the goals and ideas are linked to each other, in order to determine the ideas, you must put the goals of your article first.
For example, let’s say you want to explain “ how to use a specific feature in Photoshop .” The goal of this article is to explain how to use that tool or feature, and therefore the priority will be for a beginner who has no background in using that tool and wants to get to know it well, and it will focus on The elements of the article are based on this, and it will not, for example, talk about the history of Adobe in launching the first version of Photoshop and other Adobe programs for design work. This would be a deviation from the original goal of the article, which was to explain this characteristic in a specific way.
During the brainstorming stage, do not hesitate to look at other people’s articles and ask people about the suitability of the ideas you want to write about, with the aim of coming up with the best form, formulation and arrangement for your article.
The second stage (while writing)
After the completion of the preparation, arrangement and organization stage, the writing stage begins directly, during which you empty all the ideas that you previously arranged into an article that presents to the reader everything he is looking for in a simple and easy-to-understand manner. During the following paragraphs, we will review the most important factors that you must pay attention to while writing the article.
While you are writing the article on your blog , make sure that you are using one of the tools that helps you provide content that is search engine friendly, that is, taking into account what is known as SEO standards.
Even if you have sufficient knowledge about how to deal with search engine technologies, it is possible that you forget some of the things that your article needs to be fully prepared to appear in search engines.
One of the most important plugins that will help you a lot if you own a WordPress website is the Yoast SEO plugin. Or add Rank Math or other useful and important additions in order to get content that suits both the visitor and the search engine at the same time.
One of the most important things to pay attention to while writing the article is choosing the “ article title .” You must give this essential element sufficient time to think, arrange, and plan in order to come up with an attractive title that expresses the content that you will present in the article.
The title of the article must be optimized for SEO in the first place. It must contain the keyword through which visitors search for the content of your article. In addition, it must be easy to read and contain a dose of motivation in order to attract the reader’s attention. The title must also express the content that the reader expects to receive. In other words, the title must summarize the content of the article in an attractive way and draw the reader’s attention at the same time.
Pay attention to the visual content within your article. You may have noticed that there are many images within the article that you are browsing now, which gave you some smoothness while moving between the content of the different paragraphs. This is the main goal you want to achieve through visual content.
Visual content helps create an atmosphere of enjoyment and interaction with the content in the article. However, always try to have the visual content depicted within your article balanced without increasing or decreasing. Certainly, increasing the visual content beyond the permissible limit may distract the visitor’s attention and he may not be able to complete reading. Article.
You must also design a prominent image for your article, which is one of the important elements, so you must invest sufficient time and effort in it because it represents the main interface of your article when sharing its content on social media platforms.
Make sure that the content of your article is easy to read, as if you were writing it for young children. When presenting technical content, for example, try to stay away from terms and terms that are foreign to those interested in this field. Always try to present information in a way that everyone understands, and avoid expressions that are not popular or known to general readers.
Choosing simple and clear terms and words helps you increase your visitors’ interaction with the content, and this helps you keep visitors as long as possible on your site. This, of course, will have very positive results on your site’s ranking on Google.
One of the things that you must also consider is linking the articles of your website or blog to each other, with the aim of linking all the details that may arouse the reader’s curiosity. For example, here we are talking about “how to write a successful article,” and during the context, I can direct the readership to another article that talks about explaining how to create a free blog on WordPress , which is what the largest percentage of readers may need.
Internal linking between your pages is a double-edged sword, but if you do it with balance, it will be very beneficial for your site. You should link to your site pages only if you have another article that talks about a topic that supports the idea or complements some of the ideas that you are talking about in the current article. This will significantly increase the length of your visitor’s stay, as we mentioned.
However, if you resort to randomly linking to content that is not of interest to the reader and has no connection to the content you present in your article, this will cause the visitor to be distracted and may lead to his alienation from the site completely.
The third stage (post-writing)
Working on your article does not end with pressing the “ Publish ” button. The journey continues until you succeed in delivering the content of that article to the target audience who is looking for what you offer them.
After you finish writing the article, you can share it with your own network, whether through the social media pages where you interact with visitors to your site or through your own blog. You can also send the article to members subscribed to your mailing list.
Remember that if your article gets good interaction within the first minutes of its publication, this means a big jump in search results on Google, and you will quickly find your article on the first pages of results.
After publishing the article that contains useful information for visitors to your blog, you must continue to update and develop the content from time to time, so as to provide the latest developments on the topic you are talking about.
For example, if your article talks about “diets that help burn fat,” in this case it is possible that after a while a new diet will appear that you did not discuss in your article. In this case, it requires you to access the content of your article and update the information and details in it. And provide the latest developments that are likely to arouse the attention and interaction of visitors.
You can use all electronic marketing methods to promote your website content and deliver it to targeted visitors
Conclusion
You must have a big goal in front of you while writing your article and publishing it online, which is to provide the information to the reader who is looking for it in the best and easiest way he can obtain it. You must also try to focus only on the topic you are talking about and not distract the reader’s attention to other side or side matters. . Remember, the easier your article words are to understand and the content order is organized, the more readers will engage with your content.
