Have you ever heard of the term emptying the cart (Cart Abandonment)? In e-commerce, this term refers to a phenomenon that occurs within the online store by customers and causes a decrease in sales, which is something that the store owner does not like to ignore because he loses many alternative opportunities.
Emptying the basket is a procedure carried out by customers inside the store after adding one or several products to the shopping cart, but in the end the customer empties the basket and leaves the store and the purchase process is not completed. This is due to many reasons, including technical reasons inside the store, as well as related reasons. Purchase method, in-store payment facilities, and many other reasons.
In this article, we will provide you with a distinctive set of important tips through which you can enable the customer to reduce the percentage of emptying the basket in your store to the lowest possible percentage in order to double the number of sales in the store and thus double the profits.
We will also talk about the most popular tools and add-ons that can help you reduce the percentage of emptying the basket to the lowest possible percentage
The most important tips to reduce the rate of emptying the basket after filling it
In this part, we will review for you the most important tips through which you can work to confront the problem of emptying the basket by customers of the online store.
1- Make the payment process inside the store
The process of paying money within the online store after purchasing goods or services is considered one of the most important stages that must be taken care of in order to make it easier for customers to complete their payment operations in a short time and without much effort.
There are many payment methods in online stores , and of course you can activate the payment method that suits you perfectly, but always make sure that the entire payment process takes place inside the store and that the customer does not have to go to an external site or page to complete the payment process.
If your store receives payments from countries supported in the official WooCommerce payment gateway, you can rely on the integrated WooCommerce payment gateway in the online store, so that it makes the in-store payment process one of the easiest and simplest steps that the customer goes through during the journey of purchasing goods or services from the store.
2- Make the order completion data form simple and free of complexity
Do not request data such as the company name, business address, or complex details if it is not necessary within the order completion process, as many customers do not prefer to spend a lot of time filling out the order data, especially if the number of fields present is large enough to cause the customer to withdraw from completing the order. .
Make sure to customize the fields of the in-store payment page and try to keep only the necessary fields needed to complete the order, as the longer and more complex the process of filling out the order information, the greater the possibility of emptying the cart or leaving the page completely.
3- Diversify payment methods whenever possible for customers
Do not force your customer to pay through only one payment method, because there is no single payment method that suits all customers of your online store, as keep in mind that customers or customers are in a different country and have payment methods and means that differ from place to place.
He also paid attention to providing fast payment methods, such as electronic wallets found in the Arab countries, for example, the payment service (Vodafone Cash) in Egypt and similar things in the countries of the Arab world, as well as in the rest of the world, where fast electronic payment methods have become one of the most widespread payment methods around the world due to… Ease of use and payment through it, and few problems.
4- Activate login on the order completion page
When the customer reaches the order completion page where he must fill out all the order data, it is very useful to facilitate the process of filling out the order data for him. Therefore, it is useful to enable the login process instead of filling out the entire order data, if the customer has previously registered in the store and has an account. Indeed, you can log in to shorten the stage of filling out the application information:
You can also enable the process of registering a new account for the customer using the data that he fills in on the order completion page, so that it saves him from filling out the data again the next time he makes a purchase within the store:
You can activate the login options and create an account within the order completion page by accessing the WooCommerce Settings tab within the WordPress control panel easily:
You can also activate the ability to log in or register an account using social media accounts. You can use one of the visitor registration add-ons using famous social media accounts in order to facilitate the process of registering customers to the store and thus reducing the possibility of emptying the basket due to spending less time in the step of completing the order.
5- Show encouraging notes to customers to complete the order
When the customer reaches the order completion page inside the store, it is useful to encourage him to complete the order as quickly as possible so that he can benefit from exclusive offers, discounts, or any incentive to complete the order:
There are many WordPress plugins that you can rely on to show notes to the customer within the order completion page. One of the most famous of these plugins is Cart Notice , which you can install and activate within your site and start writing the notes you want to show, then choose the pages on which you want the notes to appear.
6- Use discount coupons to motivate customers to buy
One of the most common reasons why a customer empties the basket is the price of the product or service, which he may feel is greater than his expectations. Therefore, in this case, it is very useful to show a discount coupon to the customer in order to encourage him to complete the order and not empty the basket again.
There are many ways to apply discount coupons within the online store, and you can certainly choose the method that is most appropriate for you and for your store customers as well, so that it encourages them to complete the order and thus reduces the rate of closing the payment checkout page and emptying the shopping cart.
Make sure to diversify the discount coupons in the store to get the best result, so that you can provide discount coupons only to new customers who are purchasing from the store for the first time, as well as coupons for social occasions, and also discount coupons when filling the shopping cart with an amount that you specify to motivate customers to buy more items. Goods and products.
7- Make sure to provide free shipping as much as possible
We know very well that there are many goods and products for which you cannot provide free shipping because of competitors who sell at lower prices than you, but this rule does not apply to all goods or products, and always try to provide the option of free shipping to the customer whenever possible.
When a customer purchases an item worth $20, including shipping costs, he will be more satisfied than purchasing items worth $15 plus $5 shipping fees.
Therefore, know well that the customer does not care about the details of the total cost of the product, especially if the product is necessary for him. In this case, do not worry the customer about the shipping prices and display your goods with a comprehensive notice of the shipping costs.
8- Show customer reviews with products
Reviews are considered one of the most ways that encourage the customer to buy products and complete the order if they are very positive and help him get a lot of questions on his mind. Therefore, it is very useful to show customer reviews below the products, as the reviews give a better impression to customers and help them quickly take action. The decision to purchase the product or commodity in the store.
Although reviews are useful, they may have a negative impact on making a purchase decision, so in this case it is better to work on providing products that meet the needs of your customers and provide them with everything they are looking for in record time and at a reasonable cost so that you can obtain fair and encouraging reviews for new customers. In the store.
9- Paying attention to how quickly the store and its pages load for customers
The speed of loading the store and its pages certainly affects the process of emptying the shopping cart in the store to a large extent, as the customer does not prefer to spend more time waiting for the product page to load or the order completion page in front of him, which may cause an increase in the rate of emptying the shopping cart. Words that increase the site’s loading period.
Make sure to improve the speed of your WordPress site and store pages in order to help the customer browse the store in record time and in a comfortable way that helps him choose products easily and quickly, as well as complete the order.
10- Make the customer trust you
One of the most important reasons that helps reduce the rate of emptying the shopping cart is the lack of confidence that the customer feels while completing the order.
Imagine yourself purchasing a product in a store that does not have contact information , terms and conditions page, or privacy . In this case, the customer is not very confident of receiving his product with the expected quality and specifications.
Build a bridge of trust between you and the store’s customers and visitors by providing clear and direct communication methods and providing a distinctive technical support experience, as most large and huge electronic stores do not provide nearly satisfactory technical support, and this is the weakness that small and remote stores exploit to gain more customers by providing Direct communication and technical support channels for customers.
Try adding Abandoned Cart
In the previous paragraphs, we touched on the most important tips that can help you as an online store owner in reducing the rate of neglect or emptying of the shopping cart after adding products to it. Indeed, these tips can help reduce that rate to a very large extent.
In this part, we talk about the practical part of reducing the percentage of emptying of the shopping cart by using the Abandoned Cart plugin strongly in this regard.
There is an Abandoned Cart add-on that works to reduce the emptying rate of the shopping cart. You can download and install it on your site for free, and it helps you achieve the lowest emptying rate of the shopping cart inside the store through many innovative tools that the add-on provides to you in order to convince the customer to return again and complete The purchase process after emptying the basket and leaving the store.
One of the wonderful tools that this add-on provides is the ability to send an e-mail message to the customer immediately after he unloads the basket of products or during the time that you specify. For example, e-store owners often send an e-mail message containing a discount that encourages the customer to… Return to the store and complete your purchase to benefit from the exclusive discount:
After successfully installing and activating the add-on on your site, now you can access the add-on’s abandoned carts tab, which opens the important order data page in your store for you and the tools it provides you to reduce those abandoned orders:
Through the ( Abandoned Orders ) tab on the add-on settings page, you will find all the important orders within the store and the data for each order so that you can control the appropriate action that you would like to take in order to encourage the customer to return and make a purchase decision:
You can also access the Email Templates tab, through which you can control the content of the email that is sent to the customer who has emptied the shopping cart, where you can add discounts, coupons, and encouraging formulas for him to return again and complete the purchase process:
Of course, you can control the time of sending that message to the customer after emptying the basket, minutes, hours, or days, however you want:
Conclusion
In the end, we note that the phenomenon of emptying the shopping cart by customers of the online store is a natural phenomenon and should not cause you great concern, as in most online stores the emptying of the shopping cart occurs at a large percentage that exceeds the percentage of purchases in many stores.
But it is possible to reduce the rate of emptying the basket of products or goods by applying these tips and tools mentioned that we talked about in the article, as you can encourage the customer to return again to the online store and complete the order again.
