we will take you on a special tour in which we talk about the best methods and tools that help you launch your online store at the lowest cost and in record time, in addition to providing all the tools and options that help you receive online food orders in a professional manner.
As the owner of a pizza restaurant or any restaurant in general, you need an electronic system that helps you display meals and their classifications to customers anywhere in the world.
The online store has become an important competitive advantage for every business owner, regardless of its type, as it makes it easy to order products from anywhere without the need to physically visit the branch to place an order.
There are many ways to launch an online store specializing in selling pizza online, but whatever method you choose, there are some basic steps that you must take in order to begin preparing the work environment to which the site will be uploaded online.
We will divide the stages of launching your online store for a pizza restaurant into three main steps to simplify things for you and try to explain all the important details that will help you launch your store in record time and in a professional manner.
1 – Preparing the domain and hosting
The first step to launching any website, whatever it is, over the Internet is to prepare what is called (the domain). The domain is the unique link to access the site from anywhere. For example, the domain for the WordPress website in Arabic is www.wordpress-1409476-5242918.cloudwaysapps.com , which is the link through which you can enter. To the site, browse the content within it, and interact as well.
You can buy a domain from any of the companies specialized in this field, and its price is around $15 annually. Make sure that the domain name you choose matches or at least expresses the name of your business or the name of your restaurant so that it is familiar to visitors to the site and the restaurant as well.
The second step after reserving the domain name for your restaurant, which must reflect the name of your business, you now need to purchase what is called (hosting) or the server on which the site will be uploaded so that it can be visited and browsed by anyone anywhere in the world.
You can see a comparison of the best hosting companies through which you can purchase hosting or a server for your website in simple steps.
After purchasing the domain and hosting, you will have prepared the work environment within which the necessary tools will be uploaded to design the general appearance of the website and the internal pages, as well as the options for displaying the products that are made available for online ordering through visitors or customers of the restaurant.
2- Installing WordPress and WooCommerce
In the first step, you fully prepared the domain and hosting, to begin the second phase of launching the online store for your pizzeria.
The second step is to use one of the software tools specialized in designing and launching websites and online stores, and one of the most famous of these systems is ( WordPress ).
WordPress is a software system specially developed to help launch the website as well as stores of various specializations and types.
You can access the official WordPress website and get it easily and completely free of charge, but the idea is not just to download WordPress or convert to it. The whole idea is after that, as there are different WordPress methods and tools through which you can configure the general design of the site and the options that you want to make available to your visitors. Your online store customers.
You can benefit from the article on how to install WordPress and launch the website in simple steps, as in the next steps we will assume that you have done the following things:
- Buying a domain
- Buy hosting
- Obtaining WordPress and installing it on your hosting.
We have previously explained in detail: how to create a professional WordPress website
3 – Installing the necessary additions and preparing the site completely
In the previous paragraphs, we have provided you with the most important guides and sources that will help you purchase a domain and hosting, as well as downloading WordPress and installing it on the hosting. Here is what WordPress looks like after installing it on the hosting, as it is close to the following image:
The first step after installing WordPress directly on the hosting is to install what is called the template, which is the software framework that saves you a lot of time and effort in designing the site and preparing its general appearance and appearance.
You can see how to install WordPress templates to do it easily and in a professional manner.
We have previously talked in detail in a complete guide about: The best WordPress templates that can be chosen and used on your site . As well as the best WooCommerce templates .
After we installed WordPress on the hosting and installed the appropriate template, the most important step now comes, which is installing the famous WooCommerce add-on that specializes in launching online stores of various types and specializations from within the WordPress work environment.
You can easily install WooCommerce from within the WordPress control panel, where you can go to the (Add-ons) tab within the WordPress control panel and enter (Add New), and then type the name of the add-on that you want to install on the site and in the search box, which is Woocommerce, so it will appear in front of you and next to it is the installation and activation button. As shown before you:
The following article helps you install and activate WordPress plugins of various types.
The WooCommerce add-on is one of the most popular add-ons specialized in launching e-stores, as it provides many tools that help in designing the e-selling system within the store, as well as receiving, controlling and managing customer requests completely. Through it, you can also customize the payment methods that you want to make available to visitors. And your online store customers to perfectly manage the process of selling in-store orders.
Once you install and activate WooCommerce on WordPress, you will notice that its list of options appears within the WordPress control panel, through which you can fully control your online store, starting with orders, customers, electronic payment processes, shipping, and other options that help you manage orders within the store in a professional manner. .
We have provided a complete guide and explanation for WooCommerce , where we explained all the tools and options it provides to those who like the site. You can benefit from the explanation to understand the next steps in which we add products and fully configure payment options and settings.
Now you can try adding a new product within your store, by entering the Products tab within the WordPress control panel and then entering Add a New Product, which asks you to write the product title as well as a description of the product that you wish to add.
Also, within the same health page, by scrolling to the bottom, you will find the product data tab, in which you can write the price of the product before the discount and its price after the discount:
After filling out all the information for the product you wish to add, you can now go to the publishing tab and click on the publishing button to have the product published and displayed within the online store in front of visitors and customers.
Immediately after publishing the product, a notification will appear informing you that the product has been published successfully, and next to it is a link to view the product on the site in the image that appears to visitors or customers:
By clicking on the Show Product button, the product display page will open within the store, which resembles the following figure. Your form will certainly differ depending on the data you entered, as well as according to the type of template that you installed on your site:
In the same way, you can add all the products you have available and that you would like to display on your online store in front of visitors and customers.
To see all the products the way a visitor browses, you can hover the mouse over the site address and click Visit Store to be directed to the store’s main page, which shows all the products that have been added:
When you visit the store, you will notice that all the products that have been added appear side by side, where visitors or customers can click on the add to cart button to add the product to the shopping cart and successfully place a product order:
One of the most important options that helps you display products in a professional manner is to create multiple types of each product. For example, you can give the customer the opportunity to choose the size of the pizza he wants:
You can also create a multi-type product easily in order to give the customer the opportunity to freely choose the appropriate type or size.
You can view all the requests that come to you, moment by moment, by entering the ( Requests ) tab within the WooCommerce control panel, where you can view the request data and manage it completely:
Now that you have learned all the steps of creating and designing the website and displaying the products of the pizza restaurant or any type of product, the idea is the same in most cases.
In the following paragraphs, we will show you a number of additional improvements that you can make in order to move your online store to the next stage to improve the way products are displayed and work to increase store sales.
Display products within a table
One of the most important ideas for displaying products within the online store is to display products or a variety of them within a table, so that customers are encouraged to order more than one product at the same time and easily.
To apply a table display for products in your online store, you need to install one of the WordPress plugins that help you show the way products are displayed within a table.
Adding the Product table is one of the best additions that easily show a table of products. In addition, it provides ready-made forms and tables that you can easily choose from to show the products in your store within a table of contents in the form you saw in the previous image.
After installing and activating the add-on directly on the site, you can access its settings tab from within the control panel and enter the (Add a new schedule) tab:
You will find that three options appear in front of you. The first option you can choose to create a table with the design and appearance you want from scratch, while the second and third options provide you with ready-made templates that you can just click on and the design will be created automatically without your intervention.
After choosing the design you want by clicking on it, the extension directly creates the design without your intervention, and shows you the short code that you can copy and paste in the place where you want to show the table, whether it is a page or an article within your site, however you want.
Improving the SEO of the online store to appear on search engines
One of the most important marketing measures that website and e-store owners benefit from in general is to work on improving the appearance of their store in search engines for potential customers, and thus it has a continuous source of free traffic.
Improving online store SEO depends on performing many measures, such as improving product titles and descriptions, as well as their images, in order to improve their appearance in search engines and have a greater chance of appearing in front of those searching for them.
We had previously provided a complete guide that explains improving the SEO of online stores , as it helps you improve titles and descriptions, as well as the most important additions that you can use to double the results of your online store and its products and improve its appearance within various search engines.
Allocate appropriate payment methods for customers
As the owner of your online store specializing in selling pizza, your clients or customers often prefer to order through your online platform and pay using the payment methods that are appropriate for them, as this helps improve the visitors’ experience within the online store.
There are many payment methods that you can customize and configure within the online store, including, for example, payment upon receipt, payment by bank card, and other various payment options.
Look at the payment methods in WooCommerce stores and choose the most appropriate and best methods for your site visitors, and activate them within the store to make it easy for your customers to order online and choose the payment method that suits them.
Monitor store performance and statistics
Data and information are the treasure of the future, and as the owner of a pizza restaurant or any other business activity, if you possess accurate and useful data about your customers, you will be able to meet the needs of customers, provide products that meet their needs, and provide a unique competitive advantage for you over other competitors in your specialty.
Make sure to analyze the data of visitors to your online store, as there are many tools that help you understand the behavior of visitors inside the store and the products they visited most, browsed, or added to the shopping cart, and other procedures that help you understand their behavior and thus work to improve the user experience inside the store. Which contributes to increasing your sales as well as increasing customer confidence in you.
Conclusion
As a pizza restaurant owner, or even if you are the owner of any other business of any kind, an online store can help you increase your sales significantly and significantly, as online ordering has become one of the most preferred procedures and practices by customers in our time.
Try to encourage your existing customers to order through the store because it makes it easy for them to get their favorite products without having to visit the branch and spend more time getting the products.
Also, make sure to provide fast and appropriate shipping options for all your customers to gain their trust and loyalty in the store and its products.
