the journey that anyone takes on your WordPress site, there must be several stations that he must pass through before he reaches the decision to deal with you and trust the products and services you provide. We have previously covered how to add one of these important stations to your site; It is the “About Us” page . The About Us page is the customer’s way to get to know you, your company, and your work.
But what if there is a question that comes to the customer’s mind and he does not find an answer on the About Us page? How will he contact you for anything he has in mind? The answer is, of course, through the “Contact Us” page, which is considered one of the important stations in the customer journey as well.
You may ask: Why is it important to have a Contact Us page? What are the basics of its creation? How to add it to your WordPress site? All this and more is what we will answer in our article for today.
The importance of having a Contact Us page on your website
One study showed that 44% of visitors to your site will leave it without purchasing your products or services if they do not find a Contact Us page on it. Therefore, do not underestimate the necessity of your site having a Contact Us page, and here are the most important reasons for that:
Protect your email from unwanted messages (Spam)
The Contact Us page helps prevent frequent email newsletters and spam from being sent to your email by annoying bots.
The Contact Us page is designed to allow customers to communicate with you without the need to reveal your email, which if you display on the page, you are sure to get an inbox full of unwanted messages.
Improve your products
Having a Contact Us page not only makes it easier for customers to communicate with you to send their inquiries, but they may also send you their opinions, viewpoints, advice, and experiences regarding your site, products, and all services. Therefore, the Contact Us page is considered an important step in the process of developing your business for the better.
Get all the data that matters to you
You can design the Contact Us page to ensure that you obtain all the information you will need to fully assist the customer who writes to you. There will be no chance that the customer will forget to provide you with information related to his inquiry (such as his phone, budget, preferred method of response, etc.), when you set fields that must be filled out with that information before sending any inquiry.
Improving your email marketing process
Email marketing is considered one of the most important areas of marketing in online businesses, because it has a great and proven benefit in increasing business volume and bringing in more customers.
The Contact Us page is considered your ideal opportunity to enter this field, as through it you will obtain the email addresses of customers who will contact you, and you will then be able to communicate with them to market your services.
Great qualities that the Contact Us page possesses
There are things and points that you should pay attention to on the Contact Us page of your website, which are as follows:
- No glitches: It’s obvious that everything works on the Contact Us page. Every button, every field, everything should work as designed. In addition, the page must work perfectly on various types of devices. Such as smartphones, tablets and computers.
- Fast communication: The Contact Us page should not contain a long form with many fields, options, and buttons; This will most likely make it difficult for customers to communicate with you. Be simple and direct, and make the contact form short and do not take a long time to fill out.
- Aesthetic design: One of the important things that a Contact Us page must have is a beautiful and impressive design . Don’t make it a blank page with a few fields to fill in, but give it life, make it full of colors and designs that attract customers. It is also preferable to give it a personal touch, such as adding a picture of your communication team with the phrase “Waiting for your message.”
Contents of the Contact Us page
There are some basic things that the Contact Us page must contain in order for it to become integrated, and it contains everything the customer needs to communicate with your company, and these things are:
- Contact form : The contact form is considered one of the most important contents of the Contact Us page, as it must be designed in a simple and interactive way with the customer at the same time. For example, the field that is currently being filled out can be highlighted, and a confirmation message will be given when it is completed filling out.
- Phone number : Also, placing the customer service phone number on the Contact Us page increases the confidence of customers who prefer this method of communicating with you.
- Social media page buttons : If you have pages for your business on social media platforms, we advise you to place their links as buttons that can be clicked to lead the customer to them. Some customers want to see your pages on social media so that they feel more confident, and they may contact you through them. They will also be more likely to follow your pages after visiting them.
- Address and location : Of course, adding the address of the company’s main headquarters will increase its reliability and ensure its legality. You can also add your location to maps (such as Google Maps), to make it easier for users to know your business location in an interactive, visual way.
- Other information : You can add any other information that will benefit the user in communicating with you or visiting your workplace. For example, you can mention the company’s working hours and days, the expected time to respond to their messages, or the days of sales and offers that your company conducts.
How to create a contact us page
The easiest way to create a Contact Us page is through plugins. You can search in the add-on store on your site for one to do this, and you will find many of them free or paid. If you want our advice, we recommend one of these two free plugins: WPForms , Contact Form 7 . In explaining how to create a Contact Us page, we will rely on the WPForms add-on because of its ease of use as it adopts the drag-and-drop principle , and because it is also 100% free. Let’s start with the steps:
Installing the add-on and designing the contact form
First, you must install the WPForms plugin on your WordPress site by going to the control panel and choosing Add-ons, then Add New. On the next page, type in the search box the name of the WPForms plugin to search for it, install it, and activate it.
If you want more information on how to install: You can read our article on how to install a WordPress plugin and activate it on your site correctly .
After installing the plugin, you will see a new option in the menu on the right called WPForms. Click on it and choose “ Add New ”.
You will now go to the Builder page for adding WPForms, and the first thing you will do is give a name to the form that you will create, such as “Contact Us” or “Contact Us” or any other name.
Then you will have to choose a template to build your form, as there are many templates provided by the WPForms plugin, starting with an empty template. In this explanation, we will choose the “Simple Contact Form” template.
The Simple Contact Form template contains name, email, and message fields. But you can of course add more fields to your availability by just dragging them from the left menu, and dropping them where you want in the form. You can also arrange the fields the way you want by dragging and dropping them.
You can also add modifications to each of the fields you added by clicking on the field in the right menu. For example, you can delete the field, duplicate it, change its name, add a description to it, the way it is displayed, and specify whether it is necessary for communication or not. When you are finished, just click “Save”.
Adjust confirmation message settings, notifications, and general settings
After you finish designing your Contact Us page, you should adjust the settings for the confirmation message, notifications, and general settings, by choosing “Settings” in the WPForms plugin.
The confirmation message is the message that the user will receive after sending you a message through the contact form. As it comes by default with a simple thank you message, you can change it as you wish, or you can direct the user to another page after completing the communication process.
As for notification settings, they relate to the process of customizing the way in which you will receive notification of the message that the user sent you. By default, the website owner’s email address will be set as the recipient of the notifications, and you can change it to another email address if you wish, or you can set multiple recipients by placing a comma “,” between each email address and another.
When the user sends you a message, you will receive a notification with the name of the user who sent it, bearing the title of the form name you specified initially, and the text of the message. Also, when you respond to the message, it will be automatically sent to the email specified by the user.
As for the general settings, you can change the name of the communication form if you wish, change the name of the send button, and the content of the phrase that will appear while waiting for the message to be sent. You can also adjust the appearance of the form and submit button by choosing a CSS design file. When you’re done, just click or “Save.”
Link the contact form to the Contact Us page
Now that you are finished, you must link the contact form you created to a page on your site. Click on “Embed,” and you will be presented with two options: “Create a new page” or “Choose an existing page.” If you have not added a Contact Us page to your site yet, you can add it now, or if you created it previously, just choose it.
Let us assume that you have not yet created a page in which to place the contact form, then you must click on “Create New Page.”
Then choose any name you prefer for the page you want to create, such as “Contact Us,” “Contact Us,” or “Contact Us,” and then click on the “Let’s Go” option to be automatically taken to the page editor to create the new page.
You will notice that you have been taken to the page editor, and that the contact form has been placed on the page automatically. All you have to do is write a few words to welcome the user, thank him for communicating with you, and promise him a quick response.
If you want to design a page, contact us with high professionalism, using all the capabilities that WordPress offers you, in addition to fully understanding the details of page formatting and adding components of all kinds, including media, texts, etc.; All you have to do is check out our article: Explanation of the Gutenburg component editor for adding articles and pages , through which you will be able to build a wonderful Contact Us page.
Congratulations, the Contact Us page on your website is now ready to receive your customers’ messages and inquiries.
Additional settings
WPForms offers a lot of options and things that can be added to your Contact Us page, but some of these improvements may require paying to upgrade to the higher version of the plugin. The options you can get are:
- Add a contact form to a sliding menu or widget.
- Adding an option to upload files with the contact form.
- Establish an option for electronic payment if necessary.
What is the appropriate place to place a link to the Contact Us page?
Now that you know what the importance of the Contact Us page is, what its content is, and how to create it; It remains for you to know where on your site you will place the button that will lead the user to it. The two most popular places to do this are:
1. The upper primary navigation bar.
Placing the option to go to the Contact Us page in the primary navigation bar at the top of the page, next to the rest of the navigation buttons for the primary pages on the site, is one of the popular options for the Contact Us page button location. The user can access the page through any other page on the site.
2. Footer
Finally, the presence of the Contact Us page button in the footer of the page at the bottom, next to the About Us page button, is also common. Many sites rely on this method. Thus, the user can access the Contact Us page at any time while browsing the site. You can see the full explanation that we prepared about customizing Footer and improving your WordPress site in the best way possible .
