If you own an online store to display products, you must need to attract visits in order to increase your sales rate. Perhaps following a set of technical and marketing tips and recommendations to increase sales may inspire you to gain an additional fan base, such as on social networking sites.
Facebook is a favorite destination for many people that must be used in your work, by linking your online store to the Facebook page and displaying products on it simultaneously with displaying them in the store, which helps in discovering your store, getting to know the products more, and benefiting from the many features that will be available at your fingertips.
Linking the online store to Facebook using a dedicated add-on allows you to create a comprehensive overview of the target audience, to exploit this in funded advertising campaigns, and to send additional visits from Facebook to the store smoothly, which means achieving more profits.
Why should you link the store to Facebook?
Facebook is one of the most popular social media platforms, and linking your store to Facebook gives you many additional benefits such as:
- Obtaining new visitors, which means good promotion of products, including increased sales.
- Facilitating the process of communicating with customers through messaging via Facebook.
You can rely on the Facebook for WooCommerce add-on to link it to WooCommerce, as it provides you with the following:
- The extension helps make visitors explore your store, allowing you to expand your circle of customers and find new customers.
- Display your products on the Facebook platform, and even give statistics about the products that attract customers.
- Automatically update the products that are displayed on your Facebook page according to what you publish in your store.
- Install the Facebook Pixel to support recharge ads, find new customers, and track ad effectiveness.
Use the facebook for woocommerce add-on
The Facebook for Woocommerce plugin does not differ from the rest of the WordPress plugins in terms of installation. All you have to do is click on the Plugins tab from the side menu, and choose New Plugin, to show you a group of plugins that are not installed on your site. Then search for the Facebook for Woocommerce plugin in the designated field. To search for new additions, then install and activate them.
Then after that, you need to adjust the basic add-on settings and then link the WooCommerce store with the business page on Facebook, through the following steps:
First, you will connect to your Facebook account by choosing the Marketing item that will appear in the side menu as a new item, then choose Facebook from the Marketing<<Facebook drop-down list, and press the Get Started button.
Log in to your Facebook account, and if you are not connected to it, log in and then continue with your name
A list will appear for you to choose between (Facebook Shop), (Facebook Ad) and (Instagram Shopping). It is recommended to choose Facebook Shop only, with the possibility of adding the remaining two features later.
After that, you must select a business account on Facebook (Business Manager), then click on Continue. If you do not have a business account, click on Create New.
After that, you must choose the Facebook page on which you want to display the store’s products
Then you must choose an existing index from the list.
It is now your turn to choose the Facebook Pixel, which allows you to track inventory between the store and Facebook, as it is a small source code in the JavaScript language, which is added to the site to collect data that helps you build a target audience in your future ads, as well as monitor the movement of… Visitors inside the store.
If the Facebook pixel does not exist, you must create a new one by clicking on Create New, choosing a name for it and then clicking on the Continue button. Then you must confirm your business account to be used to distinguish the products displayed on Facebook. Do not worry, nothing you have done will change. Previously, all data is saved.
Now go to your Facebook account dashboard, click on (Business Apps) and then click on (WooCommerce Integrationà) to be taken to the page where the store is linked to the Facebook account.
A window will appear with information about the permissions added to you, and once you click the Continue button, integration between the store and Facebook will take place.
A window will appear where you can put the link to your store. Make sure to put the link to the store and not the website if they are different.
The account is confirmed by clicking on the confirmation button, then you must choose your Facebook business account, choose the Facebook page you want to link to the store, choose the index and the Facebook pixel that was created.
You can choose the payment method for customers either through Facebook, Instagram, or your website, as it is recommended to choose the latter because it contains more effective payment methods, in addition to the fact that Facebook is devoid of a means of payment, as you are forced to communicate with the customer and make him pay either at Receiving or giving him your bank account.
Now you have to choose the store account linked to your website
You must verify that the contact information is correct and then press the Continue button. You may be asked to confirm the domain associated with your account. In this case, press the Return button until you reach the Open Your (Shop) screen, and complete the previous steps without choosing (Instagram Shopping), You will be directed to your store’s hosting and confirm that the link is for the store by clicking on the button (THAT’S MY SITE – REDIRECT ME).
Now the store will be linked to the Facebook page, and because the audit is done manually, it may take weeks to publish the store on the Facebook page, enabling the visitor to browse the products.
Update Facebook products in sync with the store
To make the store more attractive and streamlined for visitors to browse products, you need to add an index or catalog that displays the products in a distinctive order and way that makes it easier for the customer to search for exactly what he wants, and synchronize Facebook with the store in displaying the products by following the following steps:
- In your Facebook account, go to (Catalog manager) and choose a catalog from the stock. If there is no catalog, click on (Create a catalog) to create a new one, then choose the type of catalog from the store (travel, real estate…), and click Next.
- Then choose how to add products, either manually or by importing them from the store
- Then choose the work to which the index belongs from the drop-down list, give the index a name and click the Create button.
With this, you have created the index and synchronized it with the store.
Read also: Convert your WooCommerce store into a product catalog
Then, after linking the store to the page on Facebook, you will get many visitors to the products, so you must exploit this well and invest in it by attracting more customers with a sponsored advertisement, so you must follow the following steps:
- Click on the Create button in your Business Manager.
- You must define the marketing goal of store visits, and specify a name for the advertising campaign.
- Choose the page where you want to run ads, then click the Continue button.
- Determine your target audience, by selecting information collected from the Facebook pixel that was previously installed.
- Specify the campaign budget, launch timing, and duration, then click the Continue button.
- Choose the destination of the ad from the ID, and since we are talking about a sponsored ad for store visitors, choose the store page.
- In the advertising format, customize the advertisement according to your desire, its shape, and the use of images or videos.
- Review your ad carefully, then click the publish button, and the first advertising campaign for your store has been created.
