As an indispensable tool for growing your business, creating a web page makes the difference between success and failure in your marketing efforts. How can you create a beautiful and effective web page that will help you make sales and attract more customers? In the following lines, we will discover together the different options to achieve this.
What is the concept of a web page?
A web page is any page designed on the Internet for the purpose of performing various functions beyond limitation. It may be the home page of the site, an article published in a blog, a product page, a contact page with a potential customer, etc.
However, the common concept of a single web page is that it is a page designed specifically for the purpose of marketing to receive visitors and convert them into actual customers or potential customers. These pages are called landing pages.
The landing page takes various forms. It may urge the customer to purchase, or ask him to fill out a data form to become a potential customer, or include a “Contact Us” invitation, or it may encourage him to subscribe to an email newsletter/download an app, or register to attend a specific event/participate in a Training course, get a free trial, download an e-book or a valuable guide.
When we refer to a web page in this article, we mean a simple landing page designed separately to attract visits for a marketing purpose. Each component serves the main goal of the design, which is to urge the visitor to take a specific action and exclude any other components. Thus, traditional pages for websites such as the home page and products Blogs, etc., do not fall within the scope of today’s discussion.
Ways to create a web page
There are many ways to create and design a web page that will help you achieve your goal for the page, and each method has its advantages and disadvantages based on the features it offers you and the cost you pay. Let me show you these methods and how to choose the most appropriate method for you
First: Create a web page with WordPress plugins
WordPress alone accounts for nearly a third of the websites on the Internet, so the option of creating a landing page on its system seems to be a popular choice with many design and customization possibilities for the web page you want to create without the need for programming skills. The starting point is to have a website on WordPress after purchasing a domain as a domain for the site and hosting to store all its files.
Next, create the custom web page you want based on WordPress plugins that cover almost every need. WordPress plugins offer website page building tools using easy drag-and-drop technology, and because of the many competing plugins in the market, we will review below the characteristics of the best plugins so that you can choose the right solution for your needs:
Two
Divi has a huge user base dating back to being one of the oldest WordPress plugins. Divi’s popularity is not only due to its history but also to the many valuable features it offers. Divi has an easy-to-use interface in principle, with dozens of content elements that you can insert anywhere in your layout. page, and customize each component with its own advanced design settings.
This may seem like a double-edged sword if you’re feeling overwhelmed by the many decisions you have to make, but if you’re a fan of picking every detail of a web page to your liking, this won’t be a challenge for you.
Divi offers hundreds of templates suitable for different types of pages, and you will actually preview the changes you make so you can see the new design directly in a responsive editing process, and provides good technical support that will solve the problems you may encounter.
If you are already using the Divi theme – a distinction must be made between the Divi theme and the Divi add-on, as the two are independent products – then you have no other choice but to use the Divi add-on, which is a necessity because the template is only compatible with this add-on. While the plugin is compatible with any type of WordPress template.
Divi is the most advanced WordPress plugin with more options than any other plugin and the flexibility it provides, and it uses a winning card, which is the pricing card, if it provides its customers with high value through the subscription option that pays only once for lifetime use (currently $249), including Saves a lot of money.
If there was one drawback to Divi it would be its lack of a popup builder and the complexity of designing long pages.
The Visual Composer plugin is distinguished by its innovative features of stylish backgrounds, gradients, carousels, video, and other unconventional content components. With attention to distinctive details such as remembering your color choices to achieve consistency throughout the design.
It also allows modification to all aspects of the landing page if you have programming skills, and combines the Front End and Back End designs together, making it a distinctive choice for professionals who are looking for freedom of design and creativity.
Visual Composer is popular mainly because it comes bundled with many themes on ThemeForest, but it can be a challenge for beginners to use with its difficult interface.
It also suffers from its lack of good technical support, the additional cost of tens of dollars required for many of the individual features included, as well as some users complaining about the slowness they experience during use and the long loading time of pages created using it.
Designed to focus on building marketing pages, Thrive Architect integrates easily with dozens of marketing tools such as email marketing services (Mailchimp and Getresponse), Zapier, GotoWebinar, Hubspot, Facebook, and Twitter.
It effectively helps you create lead generation web pages, sales pages, webinars, training courses, e-books and other marketing pages, and includes a lead generation feature.
Thrive Architect offers a constantly growing template library containing more than 200 page templates. Its interface combines complexity and organization while lacking some components and features offered by other add-ons. It provides good technical support and offers a Popup Engine feature.
Thrive Architect uses universal colors to facilitate the process of customizing the design, and has a strong competitive advantage, which is the economical price (currently $67) compared to many other plugins of the same strength. This fee is paid only once in exchange for lifetime use and continuous updates and improvements for free, which makes it a bargain. Do not resist, even as an experiment.
The previous add-ons come with varying price packages, while the free option is available in the Elementor add-on with its light version and easy-to-use interface.
Second: Applications for building landing pages
These applications are distinguished by providing ready-made templates specifically designed to create landing pages, built by experienced designers who kept only one goal in mind, which is to increase the rate of converting visitors into customers, so they contain tried and true landing page templates. Landing page building apps like Leadpages and Instapages save you the detailed planning of your page yourself.
These tools allow you to start with a basic structure that contains everything you need in order to design a successful landing page. The templates are planned to provide the general framework of the landing pages, including images, text, color, and a call to action, with the absence of other unnecessary elements that distract the visitor. Therefore, it represents a quick solution with little effort that helps you build the effective web page you want without a lot of trial and error.
If you want the chance to experiment with colors, add custom shapes, and search through multiple calls to action, you can certainly do so, but if you want to skip all these steps, all you have to do is replace the default text with your own, and launch your page within minutes.
On the other hand, these applications save you the trouble of custom programming, whether in terms of the cost of hiring a programmer or the time of creating a web page from scratch, and they include tools to track the success of the page and A / B tests to improve it and customize it for your audience until the best final design is reached.
Some email marketing services also provide built-in features that include creating their own web page, such as
Get Response and MailChimp . If you already have an account on these platforms, this option will be the simplest and most affordable option, with limited variety in options and designs.
Contrary to the previous trend towards simplification, there are more advanced tools for creating multiple landing pages within the sales journey. These tools enable you to add more options, each with a separate landing page that appears to the visitor if he has an interest in this option. For example, if you want to offer more From a product or service to the visitor in one experience, such as obtaining a consultation, joining a training program, or purchasing an additional product, these advanced tools are the best choice for you.
The process will be as follows: The visitor clicks on the ad and goes to a landing page to obtain a consultation that includes another invitation to purchase an additional service. If he clicks on it, he will go to the service page, while if he chooses “later” he continues on the path to obtaining the consultation.
These tools come at a relatively high cost for the unique features they offer such as click funnels.
Third: Programming from scratch
Web page programming offers you a radical solution to build your page from scratch according to your needs. This requires the use of a competent programmer who is proficient in developing effective landing pages that meet all requirements. To find this programmer, use freelance platforms such as Mustaqil and Khamsat to hire a freelance programmer.
Check his previous work and the ratings he has obtained to be confident in your choice, then tell him the page specifications and all the important relevant details such as the main content, audience type, and sub-components to include.
As a second option to find a professional programmer, use a programming company, which requires a higher cost than hiring a freelancer. What you should pay attention to if you decide to program a web page from scratch is to test the page after the programming is finished and make sure it responds to different screens and is well secured.
Fourth: Free methods using Google products
This is a completely free method that does not require having a professional website or paying fees of any kind. It includes two alternatives, each of which has its uses, but they share that Google is the developer, which means security, stability, and reliability:
As a quick way to design a web page without any costs, Google Sites offers a limited number of templates that have the same basic appearance of title, text, images, and files, and allow you to customize the colors and layout of your page well to ensure that you build the web page that you need. But don’t expect a unique design or advanced features like A/B tests.
It is the ideal choice for Blogger blog owners. Blogger ensures that you create fast-loading landing pages for your blog, which you can use for various purposes such as leaving a welcome message to visitors, displaying information about the blog, advertising, displaying the company’s profile, highlighting a specific blog post.
With Blogger, you will be able to create a simple web page with limited features consisting of graphics and text, with the ability to modify the colors and appearance as you wish.
The idea of creating a landing page is to delete unwanted basic elements such as Header, Footer, Sidebar, and Menu Bar, and expand the main content “Content\Main Wrapper” to include the entire page and become the focus of the visitor’s attention. Doing this may require some programming knowledge.
Professional web page templates
A picture is worth a thousand words, and seeing for yourself the art of professional web page design is better than reading about it. In the following examples we will see a group of famous examples that illustrate the precise components appropriate for building web pages:
Magento
The Magento web page is characterized by an attractive visual design that combines more than one successful component. On the one hand, it displays a form suitable for a free trial that includes clear basic fields, and uses the contrast between orange and navy colors in balance in both the form and the text. On the other hand, Magento has refined its landing page by including social proof that points to its major corporate clients.
Muzzle
Muzzle is an app to block notifications while screen sharing during web meetings and other times. Muzzle created a creative web page that clearly explains the idea of the application without many words. The visitor is surprised by a stream of embarrassing notifications on the left of the page, so he immediately understands with the help of concise text the direct benefit that the application offers. You can view the full page here .
Airbnb
Airbnb helps travelers get good accommodation offers at an economical cost, and when you visit the page in search of a less expensive travel experience, the Airbnb web page will help convince you to go through the experience and turn you into an actual customer. The landing page presents an attractive offer that encourages you to claim travel and accommodation discounts while urging you to register as soon as possible so as not to miss out on the offer.
Jumia
During the Black Friday season, the Jumia online shopping site is keen to inform its customers of the major discounts this season. Therefore, it designed a simple and attractive landing page that informs the visitor about the start of the offers season and symbolizes the great diversity of products. It displays a form with a minimum of fields in order to make the subscription process simple. The easiest way to do a newsletter is to simply enter both an email address and gender to send personalized offers suitable for both men and women.
Google Ads
As usual in adopting simplicity and space, Google displays on the landing page for “Google Ads” text that clearly explains the service along with an expressive interactive image, on a bright white background that highlights the contrast of the blue color of the basic call-to-action button “Get Started Now.” To guide the visitor to get expert help, I have included the phone number as a sub-CTA.
Frequently asked questions about creating a web page
Is it possible to create a web page without needing a website?
Yes, although any web page necessarily needs a domain and hosting in order to appear on the web, there is no need to create an integrated website with all the usual pages. You can create specific pages that contain consistent marketing messages.
Where do I put my web page?
A web page is a versatile tool with broad marketing prospects, so there are many places you can add a web page link to, whether on the website (footer, product page, drop-down menu, login page, top or bottom banner, or Sideways / animated or fixed, a pop-up window immediately before the visitor exits), or on the blog within the conclusion of an article, or in the posts of your social accounts on Facebook, Twitter, etc., and the visitor may access it from any external source (such as advertisements, social networking sites, etc.).
What are the basic elements of a web page?
The web page (landing page) is designed to focus on one goal, so it includes a set of basic elements that serve this goal:
Title: Clear and briefly describes the main benefit that accrues to the user.
Description: A short text to describe your presentation, which may be broken down into simple points or sentences that are easy to read and understand.
Form: Its fields vary depending on the purpose of the page. You may ask for name, email address, etc., include only the necessary fields.
Call to Action (CTA): A button with a prominent color that stands out from the others, is easily recognizable quickly, and is used to submit a form or advance one step further in the purchase path.
How to create a free web page?
There are some options that provide you with a free way with relatively limited features to create a web page, such as Google Sites, which offers basic templates that are easy to customize in a few minutes. If you own a website on WordPress, you can create a web page without any fees using the Elementor add-on, which specializes in building landing pages.
If you need advanced features, such as integration with other marketing tools, unique design, analytics, and testing, you will need to resort to one of the paid options that we discussed under the title “Ways to Create a Web Page.”
What sites offer ready-made web page templates?
If you want to create a web page without programming or design skills, ready-made templates will help you do the job easily.
The WordPress content management system is full of dozens of plugins that provide ready-made web page templates that include all the basic components and sub-components of the page that can be included, such as Divi, Visual Composer, or Thrive article. Landing page building applications such as Lead Pages and Instapages also provide ready-made, easy-to-use templates that help you get quick results.
How to create an effective landing page?
To ensure that the landing page design achieves your goals as effectively as possible, keep in mind the following important considerations:
Do not distract the visitor with additional buttons that are far from the goal of the page, in order to focus his attention on filling out the form and making the requested invitation.
Make sure to provide a valuable presentation that convinces the reader to give you the information you are requesting.
Make the page design as short as possible, so that the visitor does not feel that he is reading a long form that requires filling out many fields.
Test the page, check the results, and then refine the content until you reach the best possible design.
Conclusion
Web pages represent the lifeblood of e-marketing. An elegant and carefully designed page can highlight the valuable content that your business offers and impress visitors and turn them into potential customers. If you have experienced creating a web page before, share with us your impression of it. Do you have other tips to enrich the conversation? Leave your thoughts in a comment below.
