Do you want to increase your store’s sales? Have you wondered how you can sell two or more products instead of one? In today’s article, we will present to you a way that enables you to increase your store’s sales through the feature of displaying products related to the product that the customer is thinking of purchasing in the WoCommerce store.
In this article, we will provide you with ways that enable you to display the products that are usually purchased together by most customers next to the main products in your store. Which will increase your profits and sales, earn you free marketing, and will increase customer confidence in you.
Amazon is considered one of the leading companies that follow this method, as it displays to the customer a group of related products and recommends that the customer purchase them directly before paying to encourage him to purchase. So follow today’s article to learn how to do this smart marketing trick.
Products purchased together
In the actual markets where goods and products are sold, there are usually alternative products and complementary products for each main product. Our talk is about complementary products, where each product is related to the other, and these two products are usually purchased together. For example, a mobile phone is purchased with a protector against breakage. And a phone wallet.
If we want to bring the meaning closer, we will give you an example from reality, where the car and fuel are complementary to each other, as are sugar and tea, and measure on this basis to determine all the products that are related or that are purchased together in your store.
To take advantage of this, e-commerce sites display a section dedicated to displaying products that are purchased together (Frequently Bought Together Section). In fact, this feature is not part of WooCommerce settings by default. But you can of course add it to your store using plugins dedicated to this purpose, as we will explain to you in the following paragraphs.
Benefits of displaying products purchased together
There are many reasons why you should offer products to be purchased together to your store customers while they are making the purchase, perhaps the most important of which are the following:
1. Increase Sales
One of the things that contribute most to increasing your sales is displaying products that are purchased together, in general, because people often agree with each other’s purchasing tastes, and this is called the principle of social proof.
This does not necessarily mean that they will buy the same product! Rather, what is meant is that whoever tends to buy a mobile phone will tend to buy its complementary accessories, such as a protective screen, a case, and the like.
Perhaps you are now starting to wonder what is meant by the principle of social proof (Social Proof) and what does it mean?
The principle of social proof is a marketing concept that states that a large percentage of people tend to buy what their peers or those who came before them bought this product, as they adopt the same purchasing taste, which will make them buy the same complementary products, and this is what makes your sales increase dramatically. big.
You can benefit from this principle by adding instructions to the customer, such as suggesting to him that the customers also bought these goods by adding the phrase “ Customers who bought this product also bought” or the phrase “ You may also want to buy this ”…etc. phrases that guide the customer to buy Related Products.
2. Improving the site’s visibility in search engines
Displaying the products that are purchased together to the customer will contribute to the customer spending more time in your store in order to explore the complementary products, know their features and price, and learn about the rest of the product details.
The customer staying longer in the store, in turn, contributes to improving the site’s appearance in search engines (SEO) by reducing the bounce rate in your store.
This improvement in search engines will bring you new customers from the search engine, and thus your sales will increase further with the increase in visitors coming to your store. In this way, you will have reaped the fruit of free indirect marketing by offering complementary products or related products to the customer.
Even if customers don’t want to buy right away, they may come back later to browse products suggested to them by you, which may bring more organic traffic to your store.
3. Free promotion for other products in your store
Converting a customer from the Google search engine or from social media platforms to the product page will usually cost you marketing expenses through (paid advertising, or effort and time to build a target audience).
While using the feature of displaying purchased products related to his product next to the products that the customer actually intends to purchase, you are thus promoting other products for free and without paying any cost!
Simply displaying these products to the customer is considered a free advertisement for those products, and thus you have benefited from a feature that you may have been unaware of in your store.
4. Gain customer trust
Certainly, when you display products that are purchased with the current product, you gain the customer’s trust.
Let me give you an example: If you see the first sellers advising the customer and explaining to him that his purchase of the complementary product will bring him greater benefit than if he only bought the basic product and proving this to him with evidence and evidence.
On the other hand, you see the second seller remaining silent with his customer and only giving the customer what he asks for without advising him of anything. The first seller will certainly be more trustworthy than the second seller, and this will strengthen his brand and create a positive impression and impact on his customers.
Add-ons display products purchased together
In the following paragraphs, we will review for you the most popular WooCommerce add-ons that enable you to display relevant products to visitors to your online store. We start with the first addition:
1 . WPC Frequently Bought Together
The WPC Frequently Bought Together For WooCommerce plugin is one of the best plugins that enables you to display complementary products purchased together to the customer who visits your store.
This add-on contains many features that make it preferable to many online store owners, as you can set the discount price for products purchased together either by entering a fixed amount or by entering a percentage.
It also enables you to rearrange products in a way that is more appropriate for your store through drag and drop technology. This add-on has a simple and easy-to-use interface, and you can also modify the display of the product name, image, price, and other details.
2 . Recommendation Engine
The Recommendation Engine extension provides you with the ability to display related products in a way that is very similar to the method of the Amazon store. It is highly integrated with the WooCommerce store, and most importantly, this tool does this automatically based on the customers’ previous purchase history.
The addition studies the customer’s behavior through his previous purchase history or browsing history, or through products that are frequently purchased together by him and suggests appropriate complementary products to him based on the primary product he chose.
This, in turn, will contribute to increasing your store’s sales more than before. Also, displaying the products in an attractive way will greatly contribute to the development of your store.
3 . YITH WOOCOMMERCE
The WPC Frequently Bought Together For WooCommerce plugin was developed by WPClever to help online businesses improve their sales through an upsell marketing strategy.
What distinguishes this addition is that it is available for free and enables online store owners to identify and display products that have been repeatedly purchased together and place them in the form of suggestions at the bottom of each product’s description page.
This add-on is the best option for people who prefer to modify the products purchased together themselves, and customize them freely without relying on the automatic or default settings that are available in the previous two add-ons, as the previous two add-ons focus largely on the default settings.
Through this add-on, you can manually link the products you want with others, and you can also price them manually. You can also change the size of the image and link text.
If you are one of the people who avoid accessing crowded settings, then we advise you to adopt one of the two previous additions.
Other additions that enable you to display related products or purchased together:
- Booster for WooCommerce
- WPC Custom Related Products for WooCommerce
- Related Products for WooCommerce
Show related products
There are many ways and add-ons through which you can display related products in your store, as we mentioned in the previous paragraph, but in this paragraph we will rely on explaining the practical application based on the WPC Frequently Bought Together For WooCommerce add-on , which enables you to display products that are purchased together with ease. .
All you have to do is continue reading until the end and apply all the steps without missing anything in order to be able to complete the explanation successfully, as follows:
1- Install and activate the add-on
First, you will have to install the plugin on your site by going to the Plugins tab in the WordPress control panel and then searching for the name of the plugin WPC Frequently Bought Together For WooCommerce in the search box.
Then click on the Install Now button , then activate the add-on on your site by clicking on the Activate button . As shown in this following image: If you are new to installing plugins, you can read more about installing and activating plugins correctly on the WordPress website.
2- Adjust the add-on settings
We now come to the most important step, which is setting the settings correctly. Once you activate the add-on, the add-on will automatically set the optimal default settings for it.
But if you want to modify the settings differently, you will have to adjust them as we will explain to you. From the sidebar of your store’s control panel, you will find a new special tab called (WpClever) . Click on the option ( Bought Together) and then choose the Settings tab to see the following settings:
We will explain to you below the most prominent of these options
1-Pricing method
It is either from the sale price ( From Sale Price ), that is, through the prices of the current products exactly as they exist in the store, or through the regular price ( From Regular Price ).
If you choose the regular price, then the price of the products offered for sale at a discount in your store will be changed and their prices will be recalculated again from their original regular prices before the sales or discounts are applied. (This prevents the discount from being applied twice when added as related products to other main products.)
2-Default Products
Through this option, you can specify the default products that are displayed as recommendations after a main product, as follows:
- Upsell , i.e. sales promotion products, are products or services that offer the user products that are more profitable than the current product and are linked with mentioning features to encourage him to buy.
- related products : Related products.
- upsells/ related products , i.e. displaying related products and upsell products together.
- None : When you select this option, then if no product type is displayed in the Bough Together tab while adding product data, then the default product list will be displayed.
3- Place to display related products (Position)
You can select the place or location to display related products from this option.
- Above add to cart button: Above the add to cart button.
- Under add to cart button.
- Under the excerpt : Under the product title.
- Under the price : Under the product price.
- Under the excerpt .
- Under summary
- None (hidden from view).
4 -Layout
With this option you can change the display layout of related items that are displayed with the product.
5- Add to cart button
This option is specific to the add button to the shopping cart and enables you to specify whether you want it to remain the main product ‘s button or leave it in a default form as a separate button ( Default ).
6- Exclude unpurchasable products.
If you choose (Yes) from the drop-down list, any items that are not in stock will automatically be removed from the list of items purchased together. If you choose (No), the items that are not available in stock will remain visible and the customer will not be able to add them to the shopping cart.
Warning: You must make sure to exclude products that are not purchasable by choosing the (Yes) option here, because if you choose (No), the products that are out of stock will appear to be visible to customers, which will cause some disturbances in your store.
The remaining set of options represent options to customize the display of the list of related products, which are:
7- Show thumbnail : This option shows whether you want to display the thumbnail for items purchased together or not
8- Show price: This option allows you to control the display form of the price to display the unit price for each item in the list of products that are purchased together. If you choose not to display the price, the prices for these items will be hidden.
9- Show the short description: Choose (Yes) from the drop-down list to show the title and short description for each item purchased with the main product, and choose (No) to display the titles only.
10- Show plus/minus buttons: When you enable the Custom quantity option in the Bought Together tab when setting up the product in your store, as we will explain in the next paragraph, and then choose ( Yes ) from this drop-down list, then the plus and minus buttons will be displayed. -/+ to enter the quantity of products required.
When custom quantity is disabled, the extension will display Total Price = (Unit Price x Default Quantity) for each product.
If custom quantity is enabled, the total for each product will be updated accordingly when there is any change in quantity.
11- Contrast limiter: It is better to leave the option at the default setting, as the add-on provides two types of contrast limiters
- Default: There will be a drop-down list for each variable product attribute that was added as items purchased together.
- Use WPC Variations Radio Buttons : You need to install the WPC Variations Radio Buttons plugin first, then choose this option. Then an interface corresponding to each product variant will be displayed in the form of radio buttons within the product data section.
12- Specify the method of opening the link for the individual product : Select one of the following options:
- Yes, open in the same tab: In this case when clicking on the title of each product, visitors will be redirected to its individual product page.
- Yes, open in the new tab: In this case when you click on each product title, a new tab will open to display the product page.
- Yes, open quick view popup: In this case when users need to install WPC Smart Quick View plugin first, then when they click on the product title, a pop-up window will appear that quickly displays the product details.
- No : In this case visitors cannot click on the product title to view the individual product page for each item in the related product list.
13-Change the image: Through this menu you can control changing the image by choosing an item from the (Bought Together) list , and its thumbnail image will replace the image of the main product.
14- The option to control price changes : If you choose from this drop-down list (Yes), the price will be automatically updated to reflect changes in the price or quantity of the selected items. If you choose (NO), the prices will remain the same despite any changes.
15- Counter: Through this option you can specify whether you want to count the quantity of the products that the customer has chosen, or how many of these products and display them in the text of the Add to Cart button by selecting one of the following options:
- Count the individual products
- Count the product quantities
- Do not display any numbers or quantities ( None )
Note: The add-on will automatically calculate prices for related products or that are purchased together based on customers’ previous purchases, as it will display the related products automatically. As for calculating prices, it will calculate the current prices of the products, and if there are discounts on the related products, they will not be discounted. Twice the price.
Set up related products in your store
Now that you have set up the add-on in a way that suits you, as we explained in the previous paragraph, you can now, every time you add or modify a product in your WooCommerce store, add some products related to it with the ability to set a new price for them if you wish, as follows.
Go to the Products tab from the sidebar of the WooCommerce Store panel, click on All Products , edit the product with which you want to display a group of purchased products (the product here is considered the main product), then follow these steps:
1- Go to the bottom, to the Product Data section and scroll down and you will notice that a Bought Together tab has been added dedicated to adding a list of products that are purchased with this main product.
Click on this tab and select related products by entering the name of the target product in the search field to associate it as a suggested product for purchase with this product.
2 – You can also specify the discount that you want to apply to the product (for example, enter the rate of 45% if you want a 55% discount, or leave it as it is if you do not want to apply a discount, or enter the new discount price, for example, 40 for the product whose original price was 50).
3 – In the default case, when the primary product is deleted from the shopping cart, the accompanying product associated with it will be deleted. But you can activate the Add Separately option to add separately.
In this case the selected product will be added separately from the main product. Even if you delete the main product from the shopping cart, the product added as a linked product will not be deleted.
4 – You can also apply discounts on the basic product through the discount field .
5 – When you activate the Checked all option , discounts on the product will be activated when selecting the relevant items that are purchased with the item.
Note : When you put a percentage discount in the Discount field, no discount will be applied to the main product on the front end when the Add Separately option is enabled.
6 – You can also allow the customer to specify the number of products that can be purchased (allowing to increase the quantity of products), or specify setting the minimum and maximum number of products added to restrict the quantity of products that you want to allow him to choose. Such as allowing him to make a one-time purchase of related products or increase the quantity to a specific number if you wish.
7 – Finally, the Above text box enables you to specify the message that you want to display to customers above the relevant products entry area, and it must be a message that encourages and urges them to make a purchase.
After completing all the settings, click Refresh the page of the product you edited and then click View page to show the list of products that customers purchase with this product.
Conclusion
Thus, in this article, we have learned about the benefit of displaying products that are purchased together and its relationship to increasing sales and gaining greater trust from your online store customers, which will only cost you a little effort in order to obtain advantages in your store without paying any financial cost.
We also reviewed three add-ons that are among the best in this field, and learned step by step how to add products that are purchased together in the Woocommerce store.
Try it now and tell us about its results in increasing your sales, but be sure to be wise in determining the products that will be purchased together and choose them intelligently.
In conclusion, we advise you to provide an incentive for your customers to buy what you suggest to them by giving them some additional benefits and encouraging them, such as offering a discount when purchasing more than one product.
