As an online store owner, sometimes you may need some practices that increase sales, and at the same time work to increase existing customers.
One of the effective ways that allow you to do this is by offering gift offers and reducing product prices. In this article, we will learn about one of these special offers, which is the (Buy 1, Get 1 Gift) offer, and we will discover its importance and how to activate it within your store on WooCommerce.
Buy 1 get 1 gift offer
It is a marketing strategy used by many online stores around the world. Sometimes it is abbreviated as BOGO . It enables customers or buyers to obtain a free product or gift. It may also be in other forms that meet the same purpose. For example, buy 3 products and get 1. Or buy 3, get 2, and so on. The formula varies from one store to another. for example:
- Buy a phone and get a free charger.
- Buy one shoe and get another shoe for free.
- Buy a dress and get a free accessory.
Activate the offer: Buy one product and get another for free
Customers always like to get some things for free, and this is what is provided by the offer to buy one product and get another for free, which allows the buyer to obtain a product for free and automatically when adding a product to the shopping cart or completing the purchase order. Do not think that this offer only benefits customers, but it has many positive aspects for you as an online store owner, which are as follows:
- Attracting buyers : An offer to buy one product and get another for free can be an effective way to gain more buyers, and then convert them into potential customers who will repeat the purchase process from your store from time to time, even after the offer ends. Word of mouth marketing will certainly play a major role in promoting your brand after that.
- Low-cost marketing strategy : Considering the cost of paid advertising that could have been conducted instead of an offer (buy one product and get another for free), you will find that it is very expensive, especially in terms of prices for clicks, impressions, etc.
- Gain customer loyalty : By giving the buyer the opportunity to obtain a product for free, you will be close to him, and he will feel that he is getting more value, and he will begin to form an ideal perception of your brand in his mind to be a highly loyal customer. With the possibility of increasing the strength of the offer by adding two or three products for free.
- Standing out from competitors : In cases where competition is intense, offering promotions will motivate customers to buy from your store, especially if competitors do not offer this type of promotion. It also helps sell low-selling or unsold products.
After learning about the importance of this offer in marketing, let’s take a look at how to add it to your store on WooCommerce.
How to activate the offer: Buy one product and get another for free
Fortunately, activating the offer on your online store is very easy and does not require programming knowledge or experience. Sometimes some may say that discounts are better than an offer (buy 1, get 1 gift), but this is definitely wrong information.
Giving a product or gift to the buyer for free is one of the strongest offers that you can offer on your store. Especially since the effect of obtaining a free product or gift is stronger than the effect of discounts or coupons.
To start activating the buy 1 get 1 gift offer within your store on WooCommerce, you will need to use one of the add-ons that enable you to do this, and there are many add-ons, including:
- Add Free Gifts for WooCommerce. “driven”
- Add Discount Rules for WooCommerce. “driven”
- Adding Advanced Coupons.. “paid”
- Add PW WooCommerce BOGO.
- Add Pricing Deals for WooCommerce.
In this guide, we will use the Pricing Deals for WooCommerce plugin . It is worth noting that it comes with a free version that enables you to easily add a buy 1 get 1 gift offer to your store. It is used by many store owners, and now let us begin how to use it:
Use Pricing Deals for WooCommerce
First, you must install the plugin by going to the WordPress control panel, clicking on Plugins > Add New , searching by entering the name of the plugin in the search box, then downloading and activating it on your site.
For more information about installing plugins, read the article How to install a WordPress plugin and activate it on your site correctly .
After that, the add-on icon will be listed on the right menu of the control panel as Pricing Deals Rules. Select it and then click Add New to be able to create an offer activation within your store.
In the next window, you will access the add-on settings that enable you to create the offer. All you have to do is select the type of offer by choosing BOGO (Buy One Get ONE).
From the Deal Action option , you will be able to specify the method through which the products will be selected. For example, if the offer is to buy 5 products and get 1 of them for free, in this case you must select Discount item.
But if the offer is to buy 5 products and get the next product for free, the appropriate option is Discount Next item .
From the Begin Date and End Date options , you will be able to specify the offer period, by customizing the start date and end date of the offer.
The QUALIFY GROUP section enables you to control the products sold, through a set of options, which are as follows:
- Select Group By : To specify the products through which the buyer will receive the offer. You can select products by tag, classification, users, or select a product individually.
- Group Amount You will be able to specify the quantity or price of the products that must be purchased to obtain the offer.
- Rule Usage Count : To customize the number of times each user gets the view.
Scrolling down, you will find the DISCOUNT GROUP section and it contains two options:
- Select Group By: related to specifying the products that are given free of charge to the buyer, whether through choosing a single product, classifications, tags, weight, price, etc.
- Group Amount: To determine the value of the products that are given for free, whether in number or financial value.
Now, you can specify the amount of the discount, and if the offered offer is a completely free product, in this case, it is possible to select the off% option and then write 100 and also choose the financial value.
As for DISCOUNT MESSAGE , you will be able to specify the message or text that appears in the payment processing window. Here, for example, it is “Buy perfume and get free shoes,” with the ability to add an advertising message.
When finished, click on the Publish button at the top, to activate the “Buy 1 Get 1 Gift” offer in your WooCommerce store.
Then, when users purchase a product, the offer will look like this:
Then, after creating the offer, you will of course have to promote it on your store pages, or use pop-up windows to show the offer to visitors
