ontinuously attracting visitors is the basis for the success of websites, and a website without visits is useless. To whom will products be sold or services provided to, and who will read articles and see advertisements on the site?
There are two main sources of visits to websites: temporary sources and permanent sources.
Perpetual resources are sustainable, give you the opportunity to prove your presence for as long as possible, and most of them are free. In addition, they focus on increasing customer loyalty and constantly improving the user experience. On the other hand, temporary sources are paid and lack continuity. For example, sponsored ads on social media platforms or search engines stop when the budget or subscription expires.
In this article, you will learn about the best sources of permanent visits to your site, which you can use at any time to obtain visits without exorbitant financial costs, as is the case with some temporary advertising sources with short-term results.
The best sources of permanent visits to your site
The sources of permanent visits are many and varied, but it requires investing effort, time and some money to extract the maximum benefit from these sources.
The price you will pay here is not only the money, but the quality of the content or the quality of the services or products that you provide. For example, your site cannot rank in the first results in search engines nor can other sites refer to it in the form of guest posts unless the content is good.
You should know that sources of permanent visits are available to everyone and anyone can use them, so they are highly competitive. You will need a solid business plan and distinctive content in order to win the competition. Here is now our list of the most prominent sources of permanent visits to your site.
1- Search Engine Optimization (SEO)
Search engines are among the most important and common sources of traffic for most websites. If we look at the number of search engine users, we will find that 4,000 searches are conducted on Google alone per second, meaning an average of 3.5 billion searches per day, let alone other search engines.
What we mean by search engine optimization is the steps and practices that must be taken to improve the site’s ranking on the first results page, which is called SEO .
SEO has many criteria set by search engines, such as site speed, compatibility with mobile phones, content quality, and other factors. In addition to Google, there are other search engines, such as Bing and Yandex, and by topping the search results for these engines you will get permanent visits to your sites.
Read also: SEO Guide for WordPress Websites
2- Building mailing lists
Email marketing is the second most important traffic source on this list. Email marketing depends on preparing a mailing list that includes the email addresses of the audience interested in your website’s content, products, or services.
These lists are used to send e-mail every time a new article is published on the site, and you can use them to promote products and services and present your offers, or to direct visitors via e-mail to old articles in order to gain permanent visits and improve search results.
But before you can truly invest in e-marketing, you must prepare an accurate mailing list that includes individuals interested in the products or services and the articles you present on your site. To prepare this list, you can place a subscription form on your site that asks visitors interested in specific products to enter their email, and you can motivate users to fill out requests to subscribe to this mailing list by offering some offers, giving them a free product or service, or just referring to it within the site, as in the picture. next.
There are many helpful tools and plugins within the WordPress platform, such as MailChimp , which will help you set up and manage mailing lists, then launch email marketing campaigns, collect and analyze campaign results, in addition to many other features, including automatic responses to messages from interested customers.
3- Guest posts
Visitor or guest articles are simply when another site refers to your site through an article or publication on one of its pages. This reference may be paid or free, and this depends on the quality of the content, or the services and products that the site provides. If, for example, you publish comprehensive professional articles, it will quickly Many website owners point to this article on their website pages.
This reference takes the form of writing or describing the features, services or products that you offer, or a reference to one of your articles that they relied on to write information for their own article. In addition to these external references bringing permanent visits to your site, they also increase its reliability with search engines, which It reflects positively on its ranking in search results.
It is possible to purchase a guest article service from a website or blog, so that you ask those sites to refer to your site in exchange for a fee, and this fee depends on the quality of the reference you will receive (the popularity of the site that will refer to your site). This is due to the strength of the site in addition to the number of visitors and a host of other factors that can be identified using the MOZ tool.
There are some people who provide guest post services on the Khamsat website for a fee , but we advise you to carefully analyze the site offered in the service and make sure that it uses valuable marketing practices.
4- Sending notifications (Push Notification)
Another distinctive strategy for getting regular visits to your site is the notifications that appear to users from time to time, especially when new content is published. It is subscribed to in a manner similar to a mailing list, so that it is only sent to subscribed people. There are a group of plugins on WordPress that allow you to have this feature, for example OneSignal , Grav i tec.net , and WonderPush .
Regarding the nature of these notifications, they may be added to browsers. When browsing the site, a notification appears at the top of the site asking users to enable notifications. They are supported in most browsers, such as Safari, Edge, Chrome, and Firefox, and may be added in the form of notifications to Android devices via an application. Special, but it is not yet available on iPhone phones.
Push notifications are a great way to remind you of your website, which means you will get regular visits. Sometimes users forget about your website, but by sending notifications you remind them again of the new content on your site.
Read also: How to activate the push notification system in WordPress
5- Social networking sites
Statistics indicate that the number of social media users in 2021 reached 3.7 billion , and this number is constantly increasing, which gives us a clear indication that social media sites will become a primary source of permanent visits. The social media platforms that website owners rely on most to market their content are Facebook, Twitter, Reddit, Pinterest, and Quora.
You will not need that huge budget to start including this strategy on your site. All you have to do is set up an account on those platforms in the name of your site, then add your site data, add an image that refers to the site, and then you can publish your content. With the possibility of referring to these accounts within your website to make interested people follow you and get your latest articles while browsing social media platforms, this guarantees constant visits to your site.
Read also: E-marketing: what is it? What is its importance? How do you start? | Comprehensive guide
6- Press releases
There are many news sites that share the content of the sites as soon as it is published, in the form of a press release, and then display part of it to readers and place the link to the official website at the bottom to read the entire article. What distinguishes press releases is that the owner of the content of the participating site benefits from the strength of these news sites and their position in the first results of search engines, and secondly, he gets a guest article with backlinks, and the result is continuous visits to his site.
There are many news sites that provide this service on an ongoing basis and you can benefit from all the features that we mentioned above, but the site has a subscription in exchange for a sum of money that is paid every period by the beneficiary site owner.
7- Cooperation with other sites
Another source of permanent visits to your site, cooperation with other platforms and sites provides you with an opportunity to obtain continuous visits, in addition to that your site will be a desired destination by visitors because it is recommended by other sites. In addition, cooperation with sites earns you new visitors and it is possible To subscribe to your mailing list or follow your website pages on social networking sites.
But before you take this step, you must research carefully the partner you want to cooperate with, and learn about the quality of its content, the extent of the audience’s interaction with it, and whether its content is compatible with the content of your site. In addition to the methods used by that site to market its content.
This cooperation has many forms. It may be publishing introductory meetings, exchanging offers and discounts, or participating in competitions. Cooperation may even extend to participating in one brand to benefit from the capabilities of the two sites.
8- Launch your own “affiliate marketing” program
Sometimes you may need to pay a little money or sacrifice a certain percentage of sales by engaging some people to market your site, products or services, which is known as affiliate marketing. If you are using the WordPress platform, this step will be simple. Some paid add-ons, such as Affiliate Royale , whose price starts at $99.50 per site, and the Pretty Links add-on , which comes with a free version and a paid version at $79.
After preparing your affiliate marketing plan, you will need marketers to market your services or products. It is worth noting here the great competition that has become between sites and companies regarding affiliate marketing, but despite this intense competition, you can search and ask individuals who work with you or your friends. Or go to advertise on social media platforms or join platforms that bring together business owners and marketers, such as ClickBank
Read also: Affiliate marketing for beginners – a comprehensive step-by-step explanation
9- Build your own loyalty program
By building the loyalty of your customers or audience, you will get many advantages, the first of which is that you will get permanent visits to your site, by having visitors return to your site again and again. In addition, you will reduce marketing costs, because acquiring new customers costs 5 to 25% more than increasing customer loyalty, meaning that when you try to get customers to buy your products or services, you will pay more for increasing the loyalty of existing customers and retaining them.
You can start a loyalty program by identifying the needs of customers or site visitors, and then working to meet them while providing additional value to your site’s content. For example, you can offer some very special discounts to some customers who visit your site often and constantly buy your products.
You can also offer a free product, such as an e-book or something similar. You should know that the key to gaining customer trust and loyalty to your store or brand is to improve the user experience and provide a high-quality product or valuable content, while ensuring that you always stand out from your competitors and share positive events with your customers.
10- Build your own community
A community is a group of people who have common interests and share and discuss ideas and issues centered around these interests. When you build a community for your website, the focus of the conversation will be your website and the content or products it contains. This community can be built on social media platforms, such as Facebook, LinkedIn, or any other platform, or you can create your own community by establishing a forum linked to your website.
Among the advantages that you will gain from these communities: First, you will get daily suggestions from participating individuals to improve your products and content. In addition, you will make your site a part of the user’s life and behavior. If he wants to search for something on the web, he will start with your site before he goes to To Google, this will also increase the sharing rate of your content, which will earn more traffic.
11- Video marketing
Every month, there are 2 billion active accounts on YouTube, which makes it a valuable source for gaining permanent visits. There are also many other platforms for sharing videos, such as Instagram, Twitter, Facebook, Vimeo, and other sources that constitute an easy and golden goal to gain visitors to your site. You can participate on these platforms through videos linked to your site.
You can create a video that is introductory, educational, or discusses your products, services, or content. The WordPress channel on YouTube is a living example of how to exploit video viewing and sharing platforms to gain visitors. The channel provides comprehensive educational explanations, and includes these videos and a link to the article in the video description to direct viewers to the article on the site.
11- Providing subscription via RSS
RSS is a service that allows you to send articles or news directly to users, without them having to browse your site, and thus you will get permanent visits to your site. In addition, it increases customer loyalty and helps retain them. There are many plugins within the WordPress platform that provide this service, an example of which is the WP RSS Aggregator plugin .
You will need to motivate users to subscribe to your site’s RSS newsletter so that they receive the site’s latest articles across their browsers and RSS programs. To learn more about this service, you can see the article: Explaining RSS and how to use it for your WordPress site.
In the end, this was our list of the most httpshttps://www.wppr.net/how-to-use-rss-in-wordpress-site/://www.wppr.net/how-to-use-rss-in-wordpress-site/prominent sources of permanent visits to your website. As you noticed, some of them are free and others are paid, but all of them require having a valuable product at the beginning, in addition to measuring performance and continuous improvement in order to obtain permanent visits to your website and compete with other sites with your distinctive content
