Advertising agencies, which provide services such as e-marketing or other digital services, are considered successful projects in the current era, and you can create a website that meets this goal using WordPress because it is easy to launch and design the website, and then offer the services to customers.
In this article we will walk you step by step towards learning how to create, design and create an advertising agency website through which services related to marketing, advertising and advertising can be displayed.
Tips for launching a successful advertising agency website
Before we go into the details of how to create an advertising agency website, let us give you some golden tips and notes that will be your best help in establishing a professional advertising agency:
Preparing the work team
Transform your business and services from dealing individually to dealing through an integrated work team. Be sure to gather a work team from various specializations so that you can accomplish any task assigned to you by the client.
Identify your customers first
One of the important steps that you must prepare before starting your own website is to define your target customer segment. For example, if you are targeting business customers or startups only, this will help you later determine the content and marketing messages appropriate for the target group of your customers.
Presence on social media platforms
Although your website will be the final destination that customers will go to to obtain the services they need, this does not mean that your presence is limited to the website only, but rather you must invest in centers of presence and attraction of audiences, especially social media. This will give you the opportunity to publish The agency’s name and services are widely recognized by users of these platforms.
Be specific with your services
One of the things you should focus on when launching an advertising and marketing agency is to be specific in the services you provide, and do not accept any requests outside the scope of the services you provide so as not to constitute a burden on the work team, which wastes a lot of time and effort.
Prepare your gallery
Clients do not prefer to deal with those who do not have previous experience and skills, so be sure to prepare a business exhibition for any service you provide at the agency before you announce it, in order to gain the client’s trust and display the skills and experience that make him confident in your ability to carry out the task.
Provide multiple communication methods
Make sure to provide multiple methods of communication for your customers, while providing your services quickly and reliably in a timely manner. Also, make sure to provide on-hand technical support that meets the needs of your customers and helps them solve problems in record time.
Steps to launch an advertising agency website
During the following numbered paragraphs, we will review for you the basic steps required to design and customize a website that can be used to launch an advertising agency to display services to your clients from anywhere in the world.
1. Preparing the domain and hosting
Obtaining a domain is the first step that you must take, as the domain is the gateway through which anyone can access your site from anywhere in the world. There are many companies through which you can purchase the domain for your advertising agency.
Then comes the next step, which is purchasing hosting on which you upload the site’s content and files for easy access to the site from anywhere in the world. If you want to know more details about this topic, you can read the article: Explaining obtaining hosting and installing WordPress .
2. Install WordPress, install the template, and customize it
If you have no idea how to install WordPress, you can check out the article explaining WordPress installation , which will be a complete guide for you to easily install WordPress on your hosting.
After installing WordPress, you need to install one of the WordPress templates that are suitable for launching an advertising and marketing agency website.
We will nominate one of the templates that provides a free version that will help you design and launch an advertising agency website in easy and simple steps and with the least possible effort. It is the Marketing agency template, which you can obtain through the official template store of WordPress. See the article explaining the installation of the WordPress template for more details about How to install templates correctly.
After installing the template, we will move on to customizing the appearance and general appearance of the template to suit the look and feel of an advertising agency website. You can access the template customization from within the WordPress control panel, then go to: Appearance << Customize , as in the following image:
A special page will open for you that allows you to change the look and feel of the template or page contents, as well as change the page title, main menus, and other components that you can change and control to get the final look you want for your site.
If you do not have sufficient knowledge about how to customize the template in terms of appearance and content, you can review the article explaining customizing the header of WordPress templates for more details.
The article explaining customizing the side bar can also provide you with sufficient information about how to professionally customize the look and feel of the side part of the site, in addition to the article explaining customizing the footer , which fully explains to you customizing and configuring the appearance of the footer or the bottom part of your site in exactly the shape and appearance that you want. Read also: How to create a web page with practical templates
The Marketing Agency template also provides the ability to edit using the Elementor tool . You can access its editor from within the WordPress control panel, then go to Pages, then next to the name of the home page you will find the edit button for the tool, through which you can add many elements to your home page.
As an example of customizing the template and modifying the overall appearance using the WordPress customization tool and editing tools included with the template, we created the following design for the home page, which includes the title and name of the agency, the main navigation menu, contact information, and some advertising services available at the agency.
You can invest more time within the template customization and editing page to make additional adjustments and achieve the final look and feel you want for your site.
3. Create the internal pages of the site
After you have customized the template and fully prepared the general appearance, now comes the step of creating the site’s internal pages. Below is a list of the main pages that you should include on your site. Of course, you can add other introductory pages if you like:
- “About Us” page : You write sufficient information about the agency that manages it, as explained in the following guide
- “Services” page : where you add all the services that the agency provides to clients, such as marketing, advertising, advertising, and others.
- “Prices” page : where you clarify the prices and offers for the services you provide to your customers.
- “Contact Us” page : It includes contact data and information between you and your customers, as we explained in the following explanation
You can also add and create more pages that help you provide the best user experience for your visitors. For example, you can create a page (Our Work), which you customize to add the agency’s previous work. You can easily create these pages from within the WordPress control panel, then go to: Pages << Add New , as in the following image:
You can review the article explaining the WordPress editor , which helps you edit the content of these pages in a professional manner.
4. Create main navigation menus on the site
After creating the internal pages that explain the services, communication methods, and information related to your agency on the site, we will now move on to creating the main navigation menu, in which we place the links to those pages that we created in the previous steps.
Through the main navigation menus, site visitors can move freely from the home page to any page they wish to visit and obtain the information available within it.
Creating menus in WordPress is very easy, all you have to do is enter the WordPress control panel: Appearance << Menus .
As the following image shows you, we entered the lists, then created a new list and added to it in step No. (2) the links to the pages that we created in the previous steps, then we clicked (Save) .
Note : Before saving the list, make sure to activate the Primary menu option so that the list of site pages is displayed at the front of the site on all pages.
Now, after saving and entering the main page of the site, you will notice that the menu appears at the front of the site, as in the picture.
5. Create a contact form
One of the basic elements that must be provided within the site is the contact form, which allows your site visitors and customers to send inquiries and requests through it in an easy and inexpensive way.
You can find more details about this topic by reading the article: Create a contact form within the site for free.
Advice : Always pay attention to the messages of your customers and visitors and be sure to respond to them quickly to gain customers’ trust in you.
6. Additional tips and recommendations
The matter does not end with designing and customizing the appearance of the advertising agency’s website and launching it online. Immediately after this step, a new phase begins in which your primary goal is to get more customers to purchase the marketing services that you provide in your agency.
One of the most popular marketing methods that you can rely on in the marketing stage is email marketing. Through this marketing channel, you can build strong relationships between you and your potential customers, and gain their trust in you through the email newsletters that you send to them on a regular basis, and thus when they trust the content. Which you send to them for free, then the stage of purchasing and subscribing to your paid services begins if you offer it to them.
You can browse more details through the email marketing article , which provides you with a comprehensive guide on the possibility of using this type of marketing to spread your brand and gain the trust of more customers in your business.
After launching the site, try to pay attention to improving the SEO (search engine optimization) of your site in order to increase the chances of your site appearing in various search results.
For example, if someone entered the Google search engine and searched for “advertising agency” and your site appeared in the search results in front of this person and he entered your site and actually requested the service, in this case you will have obtained a potential customer without paying additional advertising or marketing fees for your services. .
In the guide to optimizing sites for search engines and SEO, you can view comprehensive information about preparing your site for search engines easily and have the opportunity to open a marketing channel for your business that will bring you more customers.
One of the things that you may also need during the journey of designing, developing and launching the website, as well as the marketing and advertising phase of your activity later, is to obtain the help of professional people. Therefore, we have prepared an article that includes a comprehensive guide that answers the question: How to choose a professional freelancer to complete tasks in a professional manner that meets your needs.
Always try to seek the help of specialists in the things you are not good at to get the best results.
In the end, if there is one additional piece of advice we can give you, it is the need to focus on your skills in the services you provide before offering them to your clients. Always ensure that you have an additional advantage to offer your customers through the advertising or marketing services that you provide to them.
You should know that the market is crowded with many companies that provide the same service, so make sure to have something distinct from the rest of the competitors, not only in terms of price and cost, but also in terms of skill and professionalism, and always try to build long-term relationships with your customers to gain their trust. at the long term
